List of Comarch Loyalty Management Customers
Comarch
ul. prof. Michala Zyczkowskiego 23,
Krakow, 31-864,
Poland
Krakow, 31-864,
Poland
48 12-646-1000
Professional Services
6500
$565M
Since 2010, our global team of researchers has been studying Comarch Loyalty Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Comarch Loyalty Management for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Comarch Loyalty Management for Customer Loyalty include: BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Ford Motor Company, a United States based Automotive organisation with 175000 employees and revenues of $18.73 billion, DB Fernverkehr AG (BahnBonus), a Germany based Transportation organisation with 21236 employees and revenues of $6.82 billion, Etihad Airways, a United Arab Emirates based Transportation organisation with 12000 employees and revenues of $5.52 billion, Whitbread, a United Kingdom based Leisure and Hospitality organisation with 38000 employees and revenues of $4.00 billion and many others.
Contact us if you need a completed and verified list of companies using Comarch Loyalty Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Austral | Healthcare | 900 | $530M | France | Comarch | Comarch Loyalty Management | Customer Loyalty | 2014 | n/a |
In 2014 Air Austral implemented Comarch Loyalty Management for Airlines 4.3 to enrich its frequent flyer program Capricorn, targeting a step change in customer experience and competitive differentiation. Comarch Loyalty Management is a Customer Loyalty platform and was selected by Air Austral on the basis of a user friendly interface and a broad functional scope that aligns with airline multi partner loyalty requirements.
The deployment focused on multiple Comarch CLM modules, including Business Administration, Contact Center, Business to Partner Portal, an enhanced Member Portal, and a Mobile Application as a primary customer facing channel. Functional capabilities implemented support points accrual based on customer spending with Air Austral and with non airline partners, points redemption for award tickets and exclusive partner offers, and centralized management of partner propositions and membership rules.
Operational coverage emphasized loyalty program operations, contact center workflows, member services, and partner onboarding through the Business to Partner Portal, with the Mobile Application and enhanced Member Portal driving customer engagement. The configuration leveraged Comarch CLM modularity to establish program tiering, account and points management, partner transaction handling, and customer communication workflows consistent with Customer Loyalty best practices for airlines.
Governance and rollout planning positioned program re launch by the end of 2014, with Air Austral framing the initiative around a relaunch of Capricorn to build multi partner capability and strengthen the airline brand. The selection rationale recorded by Air Austral highlighted the platform s market references and functional breadth as key decision factors, and the implementation aimed to centralize loyalty administration and modernize member facing services.
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Azerbaijan Airlines | Transportation | 7000 | $675M | Azerbaijan | Comarch | Comarch Loyalty Management | Customer Loyalty | 2024 | n/a |
In 2024, Azerbaijan Airlines implemented Comarch Loyalty Management to modernize its AZAL Miles frequent flyer program. Comarch Loyalty Management, a Customer Loyalty platform, went live on August 12, 2024 after a five month implementation that the airline described as swift and smooth.
The implementation deployed core functional modules including Business Administration, Contact Center, and Data Hub to support travel and status point accrual workflows. Comarch Loyalty Management was configured to manage program rules, tiering and award logic within the Business Administration module, to provide agent tooling and case handling through the Contact Center module, and to centralize member profiles and transaction data in the Data Hub for consistent account state and redemption processing.
Operational scope focused on the AZAL Miles program and the airline s Loyalty Department, extending to customer support teams operating the Contact Center and front line service channels. The program had gathered around 20,000 members prior to the upgrade, and the deployment emphasized centralized program administration and unified member data to streamline frequent flyer operations.
Governance and rollout were executed on a compressed timeline, with Comarch and Azerbaijan Airlines coordinating deployment activities across solution configuration, testing, and go live within five months. Stakeholder statements from Azerbaijan Airlines leadership and Comarch flagged the project as a coordinated effort, and Comarch Loyalty Management now serves as the customer loyalty core for Azerbaijan Airlines AZAL Miles program.
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BP | Oil, Gas and Chemicals | 100500 | $189.2B | United Kingdom | Comarch | Comarch Loyalty Management | Customer Loyalty | 2015 | n/a |
In 2015, BP implemented Comarch Loyalty Management as its Customer Loyalty application to support loyalty and marketing operations within its mobility and convenience businesses. The deployment targeted M&C Europe markets including Austria, the Netherlands and Spain, with operational activity referenced at Europoort in South Holland, Netherlands, and was positioned to serve marketing, CRM and analytics functions across regional retail sites.
Comarch Loyalty Management was configured to support core loyalty program management and campaign orchestration, including campaign setup across channels, segmentation and targeting file generation, and customer analytics for program performance reviews. Functional capabilities emphasized in role descriptions include campaign strategy, budget management, customer analytics, KPI monitoring and recurring performance reporting, reflecting implementation of campaign management, segmentation, rewards management and analytics modules within the Comarch Loyalty Management platform.
The implementation integrated with existing reporting and analytics tooling as part of the analytics workflow, explicitly including PowerBi and Tableau in day to day reporting and insight generation, and connected with third party data providers to deliver segmentation and targeting files for campaign execution. Operational coverage centered on the Loyalty team, with the Analytics Team coordinating data requests and timely delivery of segmentation files, and the Loyalty Lead overseeing daily BAU support and campaign activity.
Governance and process changes were structured around centralized analytics and request prioritization, with the loyalty function owning deep-dive analysis such as quarterly performance reviews and managing incoming analytics work to enable data driven decision making. The configuration supported campaign execution processes and performance monitoring responsibilities described for marketing analyst and loyalty roles, embedding Comarch Loyalty Management into BP’s loyalty analytics, campaign operations and reporting workflows.
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Ceramics Paradyz | Manufacturing | 1700 | $250M | Poland | Comarch | Comarch Loyalty Management | Customer Loyalty | 2012 | n/a |
In 2012, Ceramics Paradyz implemented Comarch Loyalty Management as a targeted Customer Loyalty solution for its Poland operations. The deployment was aligned with the company environment of approximately 1700 employees and aimed to centralize loyalty program operations within the Comarch application stack.
Comarch Loyalty Management was configured to provide core Customer Loyalty capabilities including program rules and enrollment, points and rewards accounting, customer account management, and campaign orchestration, reflecting standard loyalty functional workflows. The implementation of Comarch Loyalty Management included configuration of customer profiles and transaction capture logic to support ongoing program administration and member servicing.
The loyalty deployment was executed in close coordination with ERP workstreams, specifically electronic administration and the company property inventory modules EMID, along with a Comarch ERP XL property management module where a Project Manager role was documented. These adjacent Comarch ERP components were provisioned to align master data and transactional feeds, supporting enrollment, billing references, and points posting across sales and service processes.
Governance was organized around project-level coordination between loyalty configuration and ERP property management teams, with a named Project Manager for the Comarch ERP XL property module driving cross-team rollout activities. Operational impact focused on marketing, sales, and customer service functions, with configuration and workflow alignment prioritized over separate point solutions.
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Costa Coffee United Kingdom | Leisure and Hospitality | 30000 | $1.5B | United Kingdom | Comarch | Comarch Loyalty Management | Customer Loyalty | 2020 | n/a |
In 2020, Costa Coffee United Kingdom implemented Comarch Loyalty Management, deploying a Customer Loyalty solution to centralize its loyalty program across physical stores, Costa Express machines, and mobile ordering channels. The rollout was completed over a nine month period and targeted the Costa Coffee Club ecosystem to unify points accrual and redemption across all points of sale.
Comarch Loyalty Management was configured to support segmentation, daily promotions, surveys, lotteries, campaign management, and business intelligence capabilities, enabling Costa to design both simple and complex loyalty rules. The implementation used the Comarch Loyalty Management back-end to orchestrate points issuance, reward catalogs, rules-driven promotion scheduling, and campaign execution to drive customer engagement workflows and program tiering.
The deployment used a centrally hosted back-end architecture with hosting services provided from Comarch's Data Center in Poland, augmented by off-site program management support from the vendor. Comarch performed a data migration to onboard Costa customer records into Comarch Loyalty Management and delivered back-end services that interface with point-of-sale activity, Costa Express devices, and the Costa mobile ordering application for near real-time points capture.
Operational ownership spanned marketing, customer engagement, and retail operations, with campaign management and business intelligence integrated into governance to enable iterative rule changes and targeted promotions. Program management was delivered as an off-site supported platform, and roadmap discussions have included the planned introduction of artificial intelligence and machine learning to enable behaviorally driven offer personalization.
The implementation established the Costa Coffee Club as a unified loyalty hub enabling reward redemption across channels, and the program grew to more than 6 million active members as an outcome of the project. Comarch continues to provide hosted services and platform support while collaborating with Costa on future personalization and engagement initiatives.
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Transportation | 21236 | $6.8B | Germany | Comarch | Comarch Loyalty Management | Customer Loyalty | 2025 | n/a |
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Transportation | 12000 | $5.5B | United Arab Emirates | Comarch | Comarch Loyalty Management | Customer Loyalty | 2018 | n/a |
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Automotive | 175000 | $18.7B | United States | Comarch | Comarch Loyalty Management | Customer Loyalty | 2023 | n/a |
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Communications | 6662 | $3.1B | Philippines | Comarch | Comarch Loyalty Management | Customer Loyalty | 2023 | n/a |
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Leisure and Hospitality | 8067 | $372M | United Kingdom | Comarch | Comarch Loyalty Management | Customer Loyalty | 2023 | n/a |
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Buyer Intent: Companies Evaluating Comarch Loyalty Management
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Comarch Loyalty Management. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Comarch Loyalty Management for Customer Loyalty include:
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Yorbux | Banking and Financial Services | 10 | $1M | United States | 2025-05-21 |
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AMD | Manufacturing | 28000 | $25.8B | United States | 2025-01-21 |
FAQ - APPS RUN THE WORLD Comarch Loyalty Management Coverage
Comarch Loyalty Management is a Customer Loyalty solution from Comarch.
Companies worldwide use Comarch Loyalty Management, from small firms to large enterprises across 21+ industries.
Organizations such as BP, Ford Motor Company, DB Fernverkehr AG (BahnBonus), Etihad Airways and Whitbread are recorded users of
Comarch Loyalty Management for Customer Loyalty.
Companies using Comarch Loyalty Management are most concentrated in Oil, Gas and Chemicals, Automotive and Transportation, with adoption spanning over 21 industries.
Companies using Comarch Loyalty Management are most concentrated in United Kingdom, United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Comarch Loyalty Management across Americas, EMEA, and APAC.
Companies using Comarch Loyalty Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 9.09%, large organizations with 1,001-10,000 employees - 36.36%, and global enterprises with 10,000+ employees - 54.55%.
Customers of Comarch Loyalty Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Comarch Loyalty Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.