List of FullStory Customers
FullStory
1745 Peachtree Rd NW Suite G,
Atlanta, 30309, GA,
United States
Atlanta, 30309, GA,
United States
1 678-337-1868
Professional Services
600
$110M
Since 2010, our global team of researchers has been studying FullStory customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased FullStory for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using FullStory for Customer Experience include: Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, ATandT, a United States based Communications organisation with 140990 employees and revenues of $122.30 billion, Toyota North America, a United States based Automotive organisation with 18890 employees and revenues of $116.57 billion, Roche, a Switzerland based Life Sciences organisation with 112774 employees and revenues of $80.28 billion, Nationwide Retirement Plans, a United States based Insurance organisation with 24000 employees and revenues of $68.50 billion and many others.
Contact us if you need a completed and verified list of companies using FullStory, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The FullStory customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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SnapSea | Professional Services | 10 | $1M | United Kingdom | FullStory | FullStory | Customer Experience | 2020 | n/a |
In 2020, SnapSea implemented FullStory to support Customer Experience on its website. The deployment uses FullStory's client-side instrumentation embedded in the SnapSea web property to capture session replay, event-level analytics, and user segmentation data, with the FullStory script deployed across public web pages to record interactions and navigation paths.
The implementation targets product, UX, marketing, and support workflows by surfacing session replays, heatmaps, funnels, and event streams for behavior analysis and issue reproduction. Governance focused on consistent event naming and tagging, curated dashboards for review, and structured triage workflows to route usability findings to product and support teams for remediation.
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1 & 2 Electric | Construction and Real Estate | 30 | $6M | Canada | FullStory | FullStory | Customer Experience | 2022 | n/a |
In 2022, 1 & 2 Electric deployed FullStory to instrument its public website as part of a Customer Experience initiative. The deployment centers on embedding the FullStory script in site pages to capture session replay data and event-level interaction telemetry, enabling web-based digital experience analytics across the company site hosted in Canada. FullStory is cited as the application for capturing user journeys and interaction traces on customer-facing pages.
The implementation focuses on core Customer Experience capabilities such as session replay, click and input capture, and event tracking, with an emphasis on establishing an event taxonomy and page-level instrumentation for UX troubleshooting and support triage. Operational scope is limited to the corporate website, there are no other system integrations reported, and governance appears organized around tag standardization and instrumented page coverage rather than cross-application orchestration. Business functions that align to this instrumentation include marketing, customer support, and site operations, as FullStory data is positioned to inform issue diagnosis and user behavior analysis.
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1 Cochran | Automotive | 400 | $55M | United States | FullStory | FullStory | Customer Experience | 2019 | n/a |
In 2019, 1 Cochran implemented FullStory on its customer-facing website. The deployment embedded FullStory as a client-side session capture and behavioral analytics layer, aligning with the Customer Experience category and instrumenting page views, user interactions, and error traces across the site. FullStory was configured to capture session replay, event timelines, and searchable user journeys for digital diagnostics.
Functional focus centered on session replay, funnel and click path analysis, event-driven segmentation, and playback-based issue reproduction, supporting digital marketing, UX design, product management, and customer support use cases. Operational governance included role-based access controls for recorded sessions, defined tagging and instrumentation standards, and review workflows to triage UX issues and reproduce reported errors. The implementation scope was the public website, with the FullStory capture and analytics layer embedded into routine cross-functional incident review and UX optimization processes.
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1 Up Motorsports | Professional Services | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
1 Up Motorsports implemented FullStory in 2022 to instrument its public website, retaining the FullStory snippet as the primary client-side capture mechanism for Customer Experience analytics. The deployment is a browser-based JavaScript integration that records session replays, clickstream events, and page-level interactions, configured at the site level to suit a 10-person professional services organization. Implementation scope is focused on front-end user interaction capture and segment-based session filtering, with FullStory used to surface heatmaps, event timelines, and session replay for web visitors. The application name FullStory is present on the website and is the central Customer Experience tool for interaction analysis.
Configuration work centers on defining event schemas, custom user segments, and capture rules that exclude sensitive fields, with consent and privacy controls applied at the script and account level. Operational ownership is concentrated with digital and client-facing staff who use FullStory for UX troubleshooting, support triage, and behavioral funnel reviews, reflecting a lightweight governance model of account-level roles and capture policies. No named backend system integrations were provided in the source, so the implementation is described as a front-end focused Customer Experience deployment on the company website. Governance emphasizes capture rules and privacy controls rather than enterprise identity integration, aligning with the company size and the web-centric scope of the FullStory deployment.
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1 Voice | Professional Services | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
In 2022, 1 Voice deployed FullStory on its public website. FullStory is used as a Customer Experience platform to capture session replay and front-end interaction data, providing a single source of behavioral telemetry for the company’s digital customer experience function.
The deployment follows a client-side instrumentation model, with FullStory’s JavaScript snippet embedded in site pages to record user sessions, DOM events, click paths, and heatmap-style interaction data typical of Customer Experience tooling. Operational scope is scoped to the company website, and the implementation supports product, support, and marketing use cases for reproducing user issues and analyzing UX friction. Configuration and governance are maintained internally, with event taxonomy, privacy settings, and data retention controls configured to balance visibility with user privacy, and access provisioned to a small internal team for investigative workflows.
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Distribution | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2019 | n/a |
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Retail | 4000 | $1.8B | United States | FullStory | FullStory | Customer Experience | 2020 | n/a |
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Retail | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Media | 23 | $3M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Leisure and Hospitality | 13 | $2M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Showing 1 to 10 of 31760 entries
Buyer Intent: Companies Evaluating FullStory
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating FullStory. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating FullStory for Customer Experience include:
- Elephant Insurance, a United States based Insurance organization with 500 Employees
- Bahay Financial Services, a Philippines based Banking and Financial Services company with 150 Employees
- Ashcraft Woodturning, a United Kingdom based Manufacturing organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD FullStory Coverage
FullStory is a Customer Experience solution from FullStory.
Companies worldwide use FullStory, from small firms to large enterprises across 21+ industries.
Organizations such as Toyota, ATandT, Toyota North America, Roche and Nationwide Retirement Plans are recorded users of
FullStory for Customer Experience.
Companies using FullStory are most concentrated in Automotive, Communications and Life Sciences, with adoption spanning over 21 industries.
Companies using FullStory are most concentrated in Japan, United States and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of FullStory across Americas, EMEA, and APAC.
Companies using FullStory range from small businesses with 0-100 employees - 91.46%, to mid-sized firms with 101-1,000 employees - 6.83%, large organizations with 1,001-10,000 employees - 1.41%, and global enterprises with 10,000+ employees - 0.29%.
Customers of FullStory include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified FullStory customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.