List of HCL Unica Campaign Customers
HCL Technologies
Technology Hub, SEZ, Plot No. 3A, Sector 126,
Noida, 201304,
India
Noida, 201304,
India
91 12 0612 5000
Professional Services
226379
$14.5B
Since 2010, our global team of researchers has been studying HCL Unica Campaign customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HCL Unica Campaign for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HCL Unica Campaign for Account Based Marketing include: Delta Air Lines, a United States based Transportation organisation with 103000 employees and revenues of $61.64 billion, Texas Instruments, a United States based Manufacturing organisation with 34000 employees and revenues of $17.52 billion, TUI United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 11000 employees and revenues of $3.50 billion, Turk Telekom, a Turkey based Communications organisation with 33224 employees and revenues of $3.39 billion, ANWB, a Netherlands based Professional Services organisation with 3948 employees and revenues of $1.19 billion and many others.
Contact us if you need a completed and verified list of companies using HCL Unica Campaign, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HCL Unica Campaign customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
ANWB | Professional Services | 3948 | $1.2B | Netherlands | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2017 | n/a |
In 2017 ANWB implemented HCL Unica Campaign as its Account Based Marketing platform, configuring the application to centralize campaign orchestration and audience management. The vendor HCL Technologies supplied HCL Unica Campaign as the core system supporting targeted marketing and personalization across the organization.
Configuration emphasized campaign management, multi-step orchestration, audience segmentation, and personalization workflows native to HCL Unica Campaign. The implementation relied on SQL-driven audience queries and automated campaign execution, and it established reporting and dashboarding workflows using reporting tools such as Tableau to support marketing intelligence and campaign analysis.
Operational scope focused on marketing and CRM-aligned teams, with governance oriented to campaign operations, data stewardship, and personalization rules. Rollout and ongoing operation required Database Marketer and Personalization Marketer capabilities, including HBO or WO level education, at least three years of relevant experience, SQL proficiency, and experience with dashboarding in tools such as Tableau.
|
 |
British Gas, part of Centrica | Utilities | 2500 | $465M | United Kingdom | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2018 | n/a |
In 2018 British Gas, part of Centrica, implemented HCL Unica Campaign to centralize Account Based Marketing within its marketing and campaign operations. The HCL Unica Campaign deployment focused on enabling audience-driven orchestration for multi-channel and multi-wave campaigns across British Gas marketing stakeholders.
Project work began with stakeholder workshops to define and document business requirements and target audiences. Those requirements were converted into structured technical briefs that standardized campaign development, and the team configured HCL Unica Campaign to support audience segmentation, campaign orchestration, multi-wave sequencing, and measurement capabilities consistent with Account Based Marketing workflows.
Governance emphasized brief validation and iterative review, with analysts advising or challenging briefs where necessary to reduce campaign complexity while preserving objectives and measurement accuracy. The implementation culminated in the design, build, and execution of multi-channel multi-wave campaigns using HCL Unica Campaign, with the structured technical briefs serving as the primary artifact for consistent campaign rollout and operational handover.
|
 |
Delta Air Lines | Transportation | 103000 | $61.6B | United States | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
In 2015, Delta Air Lines implemented HCL Unica Campaign for Account Based Marketing. The deployment concentrated on campaign planning, segmentation and list generation to support planned marketing programs and customer communications.
Work centered on designing campaign management workflows, macros and derived fields within HCL Unica Campaign, while proactively leading the process to gather list pull and data segmentation requirements. The implementation supported the campaign planning phase by providing opportunity sizing counts and defining segment specifications for program execution.
Operational processing relied on Teradata SQL, with extensive Teradata queries used to build, test and validate efficient list generation and segment selection. The implementation produced two high visibility campaigns that delivered monthly statements and future flight activity information to customers, each campaign containing more than 200 segments.
Governance activity formalized segmentation rules and workflow orchestration to enable repeatable campaign builds and a monthly production cadence. The work impacted marketing planning and customer communications by standardizing campaign management, segment provisioning and automation within HCL Unica Campaign.
|
 |
OptumRx | Retail | 700 | $200M | United States | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
In 2015, OptumRx implemented HCL Unica Campaign to support Account Based Marketing and centralized campaign orchestration across its marketing and data operations. The deployment used HCL Technologies HCL Unica Campaign as the application platform and emphasized flow chart driven campaign design and audience segmentation for targeted outreach.
Implementation work focused on designing and creating HCL Unica Campaign flow charts and reusable flow chart templates for different initiatives and channels. Flow charts were automated using user variables, derived fields, custom macros and triggers, and different audience levels were defined to ensure data processed according to each flow chart’s logic. The campaign mart schema was designed and updated to accommodate flow chart execution requirements and the campaign catalog was maintained on a regular cadence.
The solution integrated IBM Cognos for reporting and validation, with IBM Cognos installed and configured on Linux and connected to an Oracle database. SQL was used extensively for data validation and integrity checks, and SQL quality control processes were automated to verify data before campaign file deployment. Excel was used to produce campaign data counts and waterfall reports to support operational checks.
Operational governance included tuning flow charts through load balancing, process box re arrangement and In DB processing to improve execution, and establishing automated SQL QC to gate file deployments. End user training was delivered to campaign and data teams on HCL Unica Campaign and flow chart best practices to standardize design patterns and ensure consistent campaign operations.
|
 |
Texas Instruments | Manufacturing | 34000 | $17.5B | United States | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
In 2015 Texas Instruments engaged HCL Unica Campaign for Account Based Marketing, with an Unica Developer assigned in Dallas Texas from September 2015 to present. The engagement centers on HCL Unica Campaign administration and enterprise campaign orchestration to support marketing operations and multi channel campaign execution.
Work scope includes core Unica Campaign and Interact administration, configuration setup, creation of Unica Interact audiences, partition management, user groups and security for users and objects. Administrative work covered table mappings, creation and maintenance of table catalogs and system tables, custom macros, audience keys, persistent segments, campaign and session scheduling, automated triggers and Unica utilities.
The implementation included design of marketing data marts, response upload processes, file transfer optimization, database archival and data migrations, executed in coordination with DBA and ETL support teams. Operational management extended to test and development environment design and migration of flowcharts between environments, restarting Unica listener, restarting WebSphere for performance tuning, and periodic cleanup of temp tables and session management.
Governance and operational support comprised L2 and L3 support ownership, requirements analysis, proof of concept work, and creation of campaign business rules documentation including Unica Campaign templates and process flows. The team performed an in place upgrade of Unica Campaign from v8.2 to 8.6, analyzed active passive availability under site failure scenarios, conducted scalability and concurrent user testing, and validated list integrity through direct SQL pulls while maintaining round the clock server availability and stability.
|
 |
|
Leisure and Hospitality | 11000 | $3.5B | United Kingdom | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
|
|
|
|
Communications | 33224 | $3.4B | Turkey | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2020 | IBM |
|
Showing 1 to 7 of 7 entries
Buyer Intent: Companies Evaluating HCL Unica Campaign
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating HCL Unica Campaign. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating HCL Unica Campaign for Account Based Marketing include:
- Asahi Shimbun America, a United States based Media organization with 15 Employees
- NEA Member Benefits, a United States based Non Profit company with 100 Employees
- Xerago, a United States based Professional Services organization with 400 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
 |
Xerago | Professional Services | 400 | $70M | United States | 2025-11-26 |
 |
Asahi Shimbun America | Media | 15 | $2M | United States | 2025-10-20 |
 |
NEA Member Benefits | Non Profit | 100 | $12M | United States | 2025-05-15 |
|
|
Professional Services | 20 | $2M | United States | 2025-03-12 |
|
|
Professional services | 200 | $25M | United States | 2025-03-05 |
|
|
Professional Services | 250 | $26M | India | 2025-01-23 |
|
|
Education | 81 | $10M | India | 2025-01-12 |
|
|
Utilities | 6000 | $12.7B | Italy | 2024-09-12 |
|
|
Transportation | 10 | $1M | United States | 2024-09-11 |
|
|
Banking and Financial Services | 20924 | $7.4B | United States | 2024-06-22 |
FAQ - APPS RUN THE WORLD HCL Unica Campaign Coverage
HCL Unica Campaign is a Account Based Marketing solution from HCL Technologies.
Companies worldwide use HCL Unica Campaign, from small firms to large enterprises across 21+ industries.
Organizations such as Delta Air Lines, Texas Instruments, TUI United Kingdom, Turk Telekom and ANWB are recorded users of
HCL Unica Campaign for Account Based Marketing.
Companies using HCL Unica Campaign are most concentrated in Transportation, Manufacturing and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using HCL Unica Campaign are most concentrated in United States, United Kingdom and Turkey, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of HCL Unica Campaign across Americas, EMEA, and APAC.
Companies using HCL Unica Campaign range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 28.57%, and global enterprises with 10,000+ employees - 57.14%.
Customers of HCL Unica Campaign include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified HCL Unica Campaign customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.