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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of LeanData Matching Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
6sense Professional Services 1200 $330M United States LeanData LeanData Matching Account Based Marketing 2020 n/a
In 2020, 6sense implemented LeanData Matching as part of its Account Based Marketing operations to improve lead to account alignment and routing. The implementation paired LeanData Matching with LeanData Routing and integrated directly with the 6sense platform to establish deterministic matching, account resolution, and automated assignment of inbound leads to account owners. LeanData Matching was configured to operate as the system of record for lead to account matching and to drive routing rules across the revenue stack. Configuration focused on match rules, conflict resolution, and routing logic to support account-centric qualification, and automation was used to reduce manual handoffs and accelerate assignment to SDR and AE workflows. The deployment integrated LeanData Matching with the 6sense platform, enabling the platform's intent and account data to inform matching decisions and routing outcomes. Operational scope covered marketing operations and sales engagement workflows, aligning demand capture to account teams and tightening lead acceptance and follow up processes. Governance changes included updated routing policies and SLAs to reflect account-based matching, and process ownership was shifted to centralized revenue operations to maintain match rules and routing logic. As stated by the customer, using LeanData Matching and Routing with the 6sense platform increased pipeline by 60 percent, enabling 6sense to work more opportunities and increase their odds of winning.
Applause Professional Services 400 $200M United States LeanData LeanData Matching Account Based Marketing 2018 n/a
In 2018, Applause implemented LeanData Matching as part of its Account Based Marketing efforts, deploying LeanData Matching to centralize lead to account resolution and ownership routing. The initial deployment focused on automated matching of inbound leads to existing account owners and configuration of assignment rules to align sales ownership with account records. The implementation emphasized lead-to-account matching, automated lead routing workflows, and centralized routing governance to reduce conflicting ownership. Governance changes included standardizing assignment rules and operationalizing the matching algorithm within sales operations and account owner workflows, with the explicit outcome of preventing conflicting lead and account ownership issues arising from incorrect assignments.
AuditBoard Professional Services 600 $200M United States LeanData LeanData Matching Account Based Marketing 2020 n/a
In 2020, AuditBoard implemented LeanData Matching as a core component of its Account Based Marketing stack to automate lead to account resolution. The deployment emphasized automated fuzzy matching to align inbound leads with existing accounts, providing a single deterministic mapping layer that supports both sales engagement and marketing orchestration. Implementation included LeanData Matching for automated lead to account attribution, LeanData Routing to enforce custom routing rules, and Outreach for playbook-driven engagement. LeanData Matching used the vendor's industry leading fuzzy matching algorithm to resolve duplicates and associate contacts with accounts, while LeanData Routing configured business rules to deliver leads to the right reps at the right time, and Outreach created measurable sequences of touch points for reps to execute consistent playbooks. Operational scope covered sales, marketing, and revenue operations workflows, with configuration centered on routing rules, lead assignment governance, and standardizing handoff processes between inbound demand and field reps. Outcomes noted in the implementation included increased efficiencies, accelerated response time for lead delivery, and deeper engagement through measurable touch point sequences driven by Outreach.
BombBomb Professional Services 194 $45M United States LeanData LeanData Matching Account Based Marketing 2020 n/a
In 2020, BombBomb implemented LeanData Matching in the Account Based Marketing category to improve lead-to-account alignment and routing. BombBomb deployed LeanData Matching and Routing to eliminate lost leads and to accelerate response workflows, a change credited with decreasing First Response Time by 400 percent in the vendor case study. The implementation focused on the LeanData Matching module and its routing capabilities, configured to perform lead-to-account matching, duplicate resolution, and rule-based assignment. Automation was applied to triage inbound leads into prioritized queues, enforce ownership rules, and trigger assignment workflows that align with sales and marketing operations, improving pipeline hygiene and assignment consistency. Operational coverage included sales, marketing, and revenue operations teams, with governance established through routing rules and SLA monitoring for first touch. The rollout emphasized standardized assignment logic and ongoing process governance to preserve matching quality and routing accuracy while supporting ABM oriented demand coverage.
BrightTALK Professional Services 150 $15M United States LeanData LeanData Matching Account Based Marketing 2020 n/a
In 2020 BrightTALK implemented LeanData Matching to support Account Based Marketing and centralized account alignment across its global operations. The deployment focused on LeanData Matching as a single-source matching layer, providing deterministic lead-to-account matching and standardized contact normalization to improve how leads are classified for ABM workflows. Configuration emphasized matching rules, automated routing and ownership assignment to accelerate response times, along with duplicate suppression and data normalization to reduce fragmentation. LeanData Matching was configured to operate as the canonical alignment engine, driving consistent account-level records used by demand generation and sales engagement functions. Operational scope covered marketing and sales teams across BrightTALK’s global organization, enabling faster lead response and straightforward sharing of aligned data between groups. Governance was established around matching rules and routing logic, with process owners responsible for iterative rule tuning and cross-functional workflow alignment to maintain consistent account assignment. BrightTALK uses LeanData to align their data, rapidly respond to leads, and easily share their data across a global organization, demonstrating LeanData Matching as the core Account Based Marketing alignment capability for the company.
Professional Services 500 $80M United States LeanData LeanData Matching Account Based Marketing 2023 n/a
Professional Services 403 $142M United States LeanData LeanData Matching Account Based Marketing 2018 n/a
Professional Services 300 $50M United States LeanData LeanData Matching Account Based Marketing 2024 n/a
Professional Services 2728 $783M United States LeanData LeanData Matching Account Based Marketing 2019 n/a
Professional Services 500 $100M United Kingdom LeanData LeanData Matching Account Based Marketing 2024 n/a
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Buyer Intent: Companies Evaluating LeanData Matching

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FAQ - APPS RUN THE WORLD LeanData Matching Coverage

LeanData Matching is a Account Based Marketing solution from LeanData.

Companies worldwide use LeanData Matching, from small firms to large enterprises across 21+ industries.

Organizations such as Toast, Zoom Communications, Snowflake, Pure Storage and Zendesk are recorded users of LeanData Matching for Account Based Marketing.

Companies using LeanData Matching are most concentrated in Professional Services, with adoption spanning over 21 industries.

Companies using LeanData Matching are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of LeanData Matching across Americas, EMEA, and APAC.

Companies using LeanData Matching range from small businesses with 0-100 employees - 5.56%, to mid-sized firms with 101-1,000 employees - 75.93%, large organizations with 1,001-10,000 employees - 18.52%, and global enterprises with 10,000+ employees - 0%.

Customers of LeanData Matching include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified LeanData Matching customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.