List of Madison Logic Platform Customers
Madison Logic
780 3rd Avenue, 20FL,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 646-937-5800
Professional Services
300
$62M
Since 2010, our global team of researchers has been studying Madison Logic Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Madison Logic Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Madison Logic Platform for Account Based Marketing include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, IBM, a United States based Professional Services organisation with 293000 employees and revenues of $67.54 billion, Oracle, a United States based Professional Services organisation with 162000 employees and revenues of $67.10 billion, Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, Schneider Electric United States, a United States based Manufacturing organisation with 30000 employees and revenues of $10.00 billion and many others.
Contact us if you need a completed and verified list of companies using Madison Logic Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Madison Logic Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Adobe | Professional Services | 31360 | $23.8B | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2016 | n/a |
In 2016 Adobe deployed the Madison Logic Platform to operationalize Account Based Marketing across its marketing and demand generation functions. The Madison Logic Platform was positioned to centralize account targeting and program orchestration for account centric campaigns.
Configuration emphasized account targeting, intent data enrichment, audience segmentation, programmatic ad delivery and account level analytics, capabilities typical of Account Based Marketing implementations. The platform was configured for account scoring and lead to account matching to align digital advertising with named account lists, and campaign automation was used to surface account centric dashboards for marketers and ABM program managers. Madison Logic Platform configurations focused on account based audience creation, signal driven activation and measurement to support targeted outreach.
Operational scope covered Adobe marketing, demand generation and account based sales teams and aligned with Activate ABM customer profiles that include SMBs and Fortune 500 companies, including IBM, Microsoft, Offerpop and Limeade in addition to Adobe. Governance established centralized campaign workflows and data stewardship for account lists and intent signals, reflecting ABM practice for campaign governance and audience hygiene. The implementation narrative centers on the Madison Logic Platform as the Account Based Marketing backbone for account targeted advertising and analytics within Adobe.
|
 |
Akamai | Professional Services | 10700 | $4.0B | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2013 | n/a |
In 2013, Akamai implemented the Madison Logic Platform for Account Based Marketing to support targeted lead generation. The deployment was positioned against Akamai's marketing and demand generation functions and incorporated into the 2013 Marketing Plan, with vendor messaging promising the addition of guaranteed 'Hot' leads.
The Madison Logic Platform was configured to enable account based targeting and audience segmentation, and to orchestrate targeted lead generation and lead qualification workflows common to Account Based Marketing implementations. Functional capabilities emphasized campaign-level audience selection, outbound lead capture and qualification orchestration, and reporting to support marketing and sales handoff. The full Madison Logic Platform name is restated here to ensure clear mapping between the application, Account Based Marketing category and Akamai business function.
Operational governance centered on marketing operations and demand generation, with rollout timed to the 2013 campaign calendar and internal lead handoff processes into Akamai sales qualification routines. No system integrator is specified, and vendor communications explicitly cite Akamai among customers that rely on Madison Logic for targeted Lead Generation.
|
 |
Digital Realty Trust | Professional Services | 3936 | $5.6B | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2019 | n/a |
In 2019, Digital Realty Trust implemented Madison Logic Platform to support Account Based Marketing for its sales and marketing organization, aiming to focus outreach on high-value data center decision makers. The deployment targeted data center professionals across Digital Realty Trust’s addressable market, aligning advertising creative and content distribution to the company’s need for consistent, high quality pipeline opportunities and qualified sales leads.
The Madison Logic Platform implementation centered on a targeted content syndication program and ad serving capability, using Madison Logic’s LeadFocus ad server to deliver white papers to audience segments. The deployment included lead capture forms augmented with three qualifying questions, screening and validation processes for submitted contact data, and a password protected account center for transparency into lead origin and downloaded assets, all configured to support the company’s lead scoring and qualification workflows.
Operational coverage leveraged Madison Logic’s publisher network, with high performing placements identified on channels such as Dennis Publishing’s CloudPro, Data Center Journal and FindWhitePapers.com, driven by Madison Logic partnerships across 300 plus premium publishers and a reported audience reach of over 60 million users per month. Leads were routed to Digital Realty Trust’s sales organization for follow up, with the platform providing provenance and content-level attribution to inform outreach cadence and messaging.
Governance and process change included integration of Digital Realty Trust’s five tier lead rating system with the platform’s qualifying answers, enabling sales prioritization based on level of position, data center size needed and decision timeframe. The company maintained continuous examination of performance metrics, requiring the program to support rapid adjustment of campaign targeting and scoring thresholds to preserve alignment between marketing output and sales expectations.
Historic campaign outcomes recorded in the program narrative include more than 1,700 leads generated and over 30 percent of those leads scoring in the 3 to 5 range under Digital Realty Trust’s scoring model, and a recorded instance where Madison Logic produced more qualified leads across its targeted network than the company’s other advertising channels combined in 2010. The Madison Logic Platform provided Digital Realty Trust granular lead transparency, content-level attribution and a structured intake mechanism to drive more educated sales conversations.
|
 |
Forrester | Professional Services | 2033 | $537M | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2020 | n/a |
In 2020, Forrester deployed the Madison Logic Platform to run Account Based Marketing across its marketing and sales organizations in the United States. The Madison Logic Platform implementation was evaluated in a Forrester Consulting Total Economic Impact study commissioned by Madison Logic, linking the platform directly to measurable ABM outcomes reported in the study.
The deployment configured core Account Based Marketing capabilities within the Madison Logic Platform, including account identification and segmentation, account scoring and intent enrichment, targeted advertising and channels orchestration, and conversion tracking to support Marketing Qualified Accounts. Automation was applied to account-level audience activation and to campaign measurement workflows to accelerate qualification and nurture across account lists.
Operational integration aligned the Madison Logic Platform with CRM and marketing automation systems to synchronize account lists, lead-to-account matching, and sales qualification handoffs. The platform supported cross-functional workflows between marketing operations and sales development, enabling a single account-centric view for demand generation and pipeline qualification across U.S. teams.
Governance changes emphasized standardized Marketing Qualified Accounts definitions and tighter service level agreements between marketing and sales to operationalize ABM outcomes. The Forrester Consulting Total Economic Impact study commissioned by Madison Logic reported specific outcomes for running ABM on the Madison Logic Platform, including 507% ROI over three years, a 66% reduction in time spent qualifying accounts, a threefold increase in conversion to Marketing Qualified Accounts, and a twofold increase in sales conversion rate.
|
 |
Genesys | Professional Services | 6200 | $2.5B | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2020 | n/a |
In 2020, Genesys implemented the Madison Logic Platform to expand its Account Based Marketing practice and move from agency-executed targeting to an account-based everything approach. The implementation was driven by the Paid Media Manager, Americas and focused on aligning paid social and paid search media buying with a holistic ABM strategy that addressed funnel stage relevance and account-level engagement.
Genesys deployed Madison Logic Platform capabilities including ABM Content Syndication to deliver relevant assets to target accounts, ML Data Cloud intent data to prioritize topics and accounts showing research activity, and ABM Signals to capture and forward engagement events. The Madison Logic Platform was used to generate both Marketing Qualified Leads and Marketing Captured Leads, with MCLs described as unique contacts containing complete data for account expansion purposes.
The deployment emphasized global, scalable regional coverage, reflecting a requirement to support multiple geographies from a centralized ABM stack. Integrations explicitly included feeding prospects engagement data from Madison Logic back into Genesys’ marketing automation platform, enabling near real-time capture of leads when accounts exhibited intent and supporting downstream routing and nurture workflows.
Governance and process changes shifted execution away from an external agency toward a partner-integrated model, with Genesys marketing owners refining ICP and account targeting parameters and Madison Logic operationalizing content syndication and intent-based capture. Outcomes reported by Genesys include sourcing sales opportunities from Madison Logic programs and converting leads from ML campaigns into opportunities in less than six months, and planned next steps include expanding use of Journey Acceleration and adopting a Demand Unit Waterfall approach to achieve fuller funnel coverage using the Madison Logic Platform.
|
 |
|
Professional Services | 293000 | $67.5B | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2013 | n/a |
|
|
|
|
Professional Services | 320 | $57M | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2016 | n/a |
|
|
|
|
Professional Services | 556 | $218M | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2015 | n/a |
|
|
|
|
Professional Services | 600 | $150M | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2021 | n/a |
|
|
|
|
Professional Services | 300 | $62M | United States | Madison Logic | Madison Logic Platform | Account Based Marketing | 2020 | n/a |
|
Showing 1 to 10 of 21 entries
Buyer Intent: Companies Evaluating Madison Logic Platform
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Madison Logic Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Madison Logic Platform for Account Based Marketing include:
- Samsung Electronics, a South Korea based Manufacturing organization with 262647 Employees
- Nexsales Corporation, a United States based Professional Services company with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
 |
Samsung Electronics | Manufacturing | 262647 | $203.5B | South Korea | 2024-09-23 |
 |
Nexsales Corporation | Professional Services | 10 | $1M | United States | 2024-07-23 |
FAQ - APPS RUN THE WORLD Madison Logic Platform Coverage
Madison Logic Platform is a Account Based Marketing solution from Madison Logic.
Companies worldwide use Madison Logic Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Microsoft, IBM, Oracle, Adobe and Schneider Electric United States are recorded users of
Madison Logic Platform for Account Based Marketing.
Companies using Madison Logic Platform are most concentrated in Professional Services and Manufacturing, with adoption spanning over 21 industries.
Companies using Madison Logic Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Madison Logic Platform across Americas, EMEA, and APAC.
Companies using Madison Logic Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.
Customers of Madison Logic Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Madison Logic Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.