List of MRP Prelytix Customers
Philadelphia, 19103, PA,
United States
Since 2010, our global team of researchers has been studying MRP Prelytix customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MRP Prelytix for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MRP Prelytix for Account Based Marketing include: SAP, a Germany based Professional Services organisation with 26944 employees and revenues of $23.17 billion, CH Robinson, a United States based Transportation organisation with 14000 employees and revenues of $17.70 billion, Juniper Networks, a United States based Professional Services organisation with 10901 employees and revenues of $5.30 billion, Genpact, a Bermuda based Professional Services organisation with 146000 employees and revenues of $4.77 billion, Infor France, a United States based Professional Services organisation with 17000 employees and revenues of $3.00 billion and many others.
Contact us if you need a completed and verified list of companies using MRP Prelytix, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MRP Prelytix customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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8x8 | Professional Services | 1942 | $717M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2019 | n/a |
In 2019, 8x8 deployed MRP Prelytix from Market Resource Partners to support Account Based Marketing activities. The implementation was adopted by Account Development Representatives at 8x8 UK Limited in London as part of outbound prospecting and qualification workflows.
MRP Prelytix was configured to provide account identification, contact enrichment, targeted account orchestration, and prospect qualification workflows consistent with Account Based Marketing practices. The deployment integrated explicitly with DiscoverOrg for firmographic and contact enrichment and with Salesforce for CRM synchronization, enabling daily lead management and tracking within Salesforce.
Operational coverage centered on the UK sales organization, where ABM orchestration in MRP Prelytix fed lead records into Salesforce to support deal registration through to agreement signature and to coordinate meetings with clients, partners, account executives and account managers. Governance aligned qualification and handoff processes between MRP Prelytix and Salesforce, and an Account Development Representative using these tools recorded FY20 attainment of 167 percent of target, earning £363,883 over a quota of £217,500.
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ABB Ireland | Professional Services | 180 | $40M | Ireland | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2020 | n/a |
In 2020, ABB Ireland deployed MRP Prelytix as an intent-driven predictive marketing platform to support Account Based Marketing. The rollout targeted the Process Automation Business Area and was operationalized under the marketing function led by the Marketing Automation Manager.
MRP Prelytix was configured to surface account intent signals, drive predictive account scoring, and enable account prioritization and campaign orchestration consistent with Account Based Marketing practices. Configuration emphasized alignment with existing marketing automation workflows and programmatic orchestration to support lead generation and awareness initiatives.
The implementation integrated with Salesforce Pardot for execution of nurture and demand programs, and with Salesforce Sales Cloud to unify webcast and virtual events engagement data into sales workflows. Enablement activities included workshops and lighthouse campaigns to increase adoption and administer Marketing Automation platform capabilities within the Process Automation Business Area.
Governance centered on centralized administration of marketing automation tools, ABM campaign orchestration between marketing and sales, and ongoing operational ownership by the Process Automation marketing team. Documentation and role-based administration were used to sustain intent-driven targeting and to maintain alignment between MRP Prelytix, Salesforce Pardot, and Salesforce Sales Cloud.
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Altoros | Professional Services | 400 | $45M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2018 | n/a |
In 2018, Altoros implemented MRP Prelytix as an Account Based Marketing solution and deployed MRP Prelytix on their website to support targeted account engagement. The implementation is centered on web instrumentation and on-site activation, using the application to identify accounts, generate audience segments, and deliver personalized web experiences tied to account-level intent and engagement signals.
Configuration and modules reflect core Account Based Marketing capabilities, including account-based segmentation, intent and engagement analytics, and campaign orchestration to drive coordinated outreach between marketing and sales. Operational ownership sits with marketing operations and demand generation teams, with governance oriented around campaign segmentation, target account playbooks, and orchestration workflows to synchronize website behaviors with account-level ABM executions.
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Distribution | 10 | $1M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2022 | n/a |
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Retail | 10 | $1M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2022 | n/a |
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Leisure and Hospitality | 1000 | $190M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2017 | n/a |
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Media | 10 | $1M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2022 | n/a |
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Professional Services | 10 | $1M | United States | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2022 | n/a |
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Professional Services | 1 | $1M | United Kingdom | Market Resource Partners | MRP Prelytix | Account Based Marketing | 2022 | n/a |
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Buyer Intent: Companies Evaluating MRP Prelytix
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