List of SAP CPQ Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP CPQ for Configure Price Quote (CPQ) include: IBM, a United States based Professional Services organisation with 293000 employees and revenues of $67.54 billion, HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion, Applied Materials, a United States based Manufacturing organisation with 34000 employees and revenues of $26.52 billion, Nokia, a Finland based Manufacturing organisation with 78434 employees and revenues of $22.64 billion, Carrier Global, a United States based Manufacturing organisation with 53000 employees and revenues of $22.10 billion and many others.
Contact us if you need a completed and verified list of companies using SAP CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Applied Materials | Manufacturing | 34000 | $26.5B | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
In 2020, Applied Materials implemented SAP CPQ as the Configure Price Quote (CPQ) solution within a broader Order to Cash and Procure to Pay program. The engagement covered a full life cycle implementation, including requirement analysis, application design, configuration, cross module integration, cut over strategies, master and transactional data analysis, testing strategies FUT, SIT, RT and UAT, and post go live support.
The SAP CPQ implementation focused on quote orchestration, pricing configuration, contract creation workflows, and an on site customer consignment process for Applied Materials customers. Design and configuration work included quote template and pricing rule development, contract writeback logic, and the consignment handling rules required to reflect customer consignment inventory and transactional flows in downstream systems.
Integration architecture included interfaces of SAP CPQ to SAP ECC for quote to contract creation and contract writeback, and integration touch points with SAP C4C for contract lifecycle synchronization. Cross module integration aligned SAP CPQ outputs to Order to Cash and Procure to Pay processes, with master data reconciliation and transactional mapping addressed as part of interface design and support.
Governance and rollout emphasized structured testing and cut over planning, with testing frameworks for functional unit testing, system integration testing, regression testing and user acceptance testing, and an established post go live support model. Operational impact targeted sales quoting, contracting, procurement and consignment inventory processes, with configuration and interface ownership defined to support ongoing contract creation and writeback workflows.
|
 |
BJ's Wholesale Club | Retail | 34000 | $20.5B | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2011 | n/a |
In 2011, BJ's Wholesale Club implemented SAP CPQ within its Configure Price Quote (CPQ) capabilities to centralize B2B quoting and pricing workflows. The deployment was positioned alongside the companys SAP sales stack, with SAP CPQ documented as the quoting engine integrated into broader sales operations at the retailer.
SAP CPQ was configured to support product configuration, rules-based pricing, and quote generation consistent with Configure Price Quote (CPQ) functional patterns. Implementation work included design and development of configuration and pricing rules, creation of quote templates, and test script development where a sub team lead and SME owned SAP-SD functional design and validation.
The SAP CPQ implementation was integrated with SAP Sales and Distribution, SAP Fiori user interfaces, SAP C4C CRM, Callidus, and credit management processes as part of an end-to-end order orchestration approach. Operational coverage focused on B2B Sales, the B2B Sales Portal, and distributed sales reps and satellite offices, enabling quote-to-order handoff into SAP-SD order processing.
Governance and rollout emphasized process documentation, end user training, and testing discipline, with a business owner responsible for SAP C4C CRM, B2B Sales Portal, SAP-SD, SAP Fiori and the SAP CPQ configuration. The project included streamlined order process workflows, delivery of training and process documentation to end users, and new reporting features and sales analytics delivered to directors and senior executives, while maintaining PCI related controls as part of operational governance.
|
 |
Carrier Global | Manufacturing | 53000 | $22.1B | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Carrier Global implemented SAP CPQ to provide enterprise Configure Price Quote (CPQ) capabilities supporting configurable product selling across its manufacturing portfolio. The program established a global design authority and a delivery model to govern configuration, pricing, and quoting rules, with a named North America variant configuration manager responsible for regional execution.
SAP CPQ was configured to support variant configuration workflows using Advanced Variant Configuration AVC and LOVC constructs, aligning product model rules with commerce and pricing processes. Functional modules and capabilities emphasized product configuration, rules driven pricing, guided selling and automated quote generation, with SAP CPQ serving as the orchestration layer for configurable product selection and quote output.
Integrations connected SAP CPQ to backend ERP and commerce systems including SAP S/4 HANA, SAP ECC, JDE 9.2, SAP Hybris Commerce, and PROS pricing engines, enabling synchronization of master data, variant models and price lists and supporting end to end interfacing for configurable products. Operational coverage was organized under a global design authority while delivery and variant configuration operations included dedicated North America leadership.
Governance centered on centralized configuration rule management and solution delivery oversight, the team acted as global design authority for end to end integrations and interfacing for configurable products. Carrier Global participated in SAP co development via the S/4 HANA Advanced Variant Configuration customer council, reflecting ongoing alignment with SAP AVC roadmap and variant configuration best practices.
|
 |
Crown Equipment | Manufacturing | 19600 | $5.2B | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
In 2018 Crown Equipment implemented SAP CPQ in a Configure Price Quote (CPQ) rollout to standardize quoting and configuration processes. The CPQ deployment was executed as part of a broader SAP C/4HANA program that included SAP Sales Cloud, SAP Marketing Cloud and SAP Commerce Cloud, and targeted sales and eCommerce operations across North America and Europe.
The SAP CPQ implementation concentrated on product configuration, price book management, guided selling and quote generation, aligning CPQ workflows with SAP ECC 6.0 Order Management for seamless order capture. Configuration workstreams included pricing rules, product catalog synchronization and automated quote to order handoff consistent with Configure Price Quote (CPQ) functional patterns.
Architecturally the program centralized integration responsibilities between SAP CPQ, SAP ECC, SAP BW and other SAP C/4HANA components, with system architecture and integration ownership managed at the program level. Operational coverage explicitly encompassed Sales, Marketing, eCommerce and Order Management teams for North America and Europe, and the technical scope included quarterly refreshes, upgrades and database patch management.
Governance centered on global rollout controls, digital blueprint workshops, product selection and licensing coordination with Gartner and SAP, and a global change management strategy that included implementing Europe GDPR requirements with the legal team. Program delivery also incorporated project charters and scope definition, applications audit processes, Europe training strategy preparation and weekly executive reporting.
|
 |
Drylock Technologies | Manufacturing | 3750 | $1.1B | Belgium | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
In 2020, Drylock Technologies implemented SAP CPQ to accelerate commercial quoting and pricing workflows. The SAP CPQ Configure Price Quote (CPQ) deployment was delivered as a cloud single instance that consolidated processes previously managed across five Excel files into a single, user friendly quoting tool.
The implementation configured product cost visibility and price calculation capabilities, capturing production cost, storage cost and transport cost inputs and rolling those costs into the CPQ price engine. Prices in SAP CPQ are linked to the company ERP system, creating a single source of truth for pricing and reducing the need for manual updates.
Operational scope centered on commercial and sales functions serving retailers and healthcare customers across Europe, Russia, the United States and Latin America, centralizing quote generation and approval workflows. Functional capabilities included guided configuration, automated quote generation, granular cost roll up and standardized commercial outputs for proposals.
Governance moved to centralized pricing control and standardized quoting processes within the cloud SAP CPQ instance, reducing manual spreadsheet handling and operational risk. Reported outcomes include quotes produced in five days instead of ten, prices that remain up to date due to the ERP linkage, and a smaller margin of error.
|
 |
|
Manufacturing | 58000 | $53.6B | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
|
|
|
|
Manufacturing | 11544 | $1.8B | South Korea | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
|
|
|
|
Professional Services | 293000 | $67.5B | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
|
|
|
|
Manufacturing | 78434 | $22.6B | Finland | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2015 | n/a |
|
|
|
|
Manufacturing | 1500 | $450M | United States | SAP | SAP CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
|
Showing 1 to 10 of 10 entries
Buyer Intent: Companies Evaluating SAP CPQ
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP CPQ. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP CPQ for Configure Price Quote (CPQ) include:
- Fuchs, a Germany based Oil, Gas and Chemicals organization with 6427 Employees
- Decopaints India, a India based Manufacturing company with 10 Employees
- Defense One, a United States based Media organization with 18 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
 |
Fuchs | Oil, Gas and Chemicals | 6427 | $4.0B | Germany | 2026-02-05 |
 |
Decopaints India | Manufacturing | 10 | $1M | India | 2025-12-17 |
 |
Defense One | Media | 18 | $4M | United States | 2025-11-11 |
|
|
Manufacturing | 1585 | $400M | Norway | 2025-11-06 |
|
|
Communications | 150 | $20M | United States | 2025-10-16 |
|
|
Leisure and Hospitality | 25 | $2M | United States | 2025-10-10 |
|
|
Transportation | 300 | $90M | Switzerland | 2025-09-23 |
|
|
Professional Services | 350 | $40M | France | 2025-08-21 |
|
|
Professional Services | 402600 | $84.9B | Germany | 2025-07-31 |
|
|
Manufacturing | 30000 | $6.0B | United States | 2025-03-20 |
FAQ - APPS RUN THE WORLD SAP CPQ Coverage
SAP CPQ is a Configure Price Quote (CPQ) solution from SAP.
Companies worldwide use SAP CPQ, from small firms to large enterprises across 21+ industries.
Organizations such as IBM, HP, Applied Materials, Nokia and Carrier Global are recorded users of
SAP CPQ for Configure Price Quote (CPQ).
Companies using SAP CPQ are most concentrated in Professional Services and Manufacturing, with adoption spanning over 21 industries.
Companies using SAP CPQ are most concentrated in United States and Finland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP CPQ across Americas, EMEA, and APAC.
Companies using SAP CPQ range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 80%.
Customers of SAP CPQ include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP CPQ customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Configure Price Quote (CPQ).