In 2015, the top 10 Sales Performance Management (SPM) software vendors accounted for nearly 69% of the global Sales Performance Management (SPM) applications market which grew 6% to approach nearly $782 million in license, maintenance and subscription revenues.
Last year CallidusCloud led the pack with 17% market share and $132 million in Sales Performance Management product revenues, riding on a 31% jump in license, maintenance and subscription revenues. Oracle was No. 2 achieving 16% share, IBM was the third at 11% and Xactly and SAP were fourth and fifth place with 7% and 5%, respectively.
Through 2020, the Sales Performance Management applications market is expected to reach $985 millions by 2020, compared with $782 millions in 2015 at a compound annual growth rate of 4.7%.
|Exhibit 2: Worldwide SPM Software Market 2015-2020 Forecast, $B|
|Year||2015||2020||2015-2020 CAGR, %|
Source: Apps Run The World, June 2016
Sales Performance Management (SPM) Market Definitions And Forecast Assumptions
Sales Performance Management tracks and automates different incentive compensation programs for salespeople as well as other functions specific to inside, outbound and channel sales activities including territory and quota management, account segmentation and scoring, and deal and quote management. SPM applications revenues represent a major contributor to the Human Capital Management market as part of our market sizing exercise.
Incentive compensation gains traction across services sectors with Cloud startups exploiting flexible pricing to gain an upper hand.
Top 10 Sales Performance Management (SPM) Software Vendors
Here are the rankings of the top 10 Sales Performance Management software vendors in 2015 and their market shares in 2015.
|Rank||Vendor||2014 Sales Performance Management Apps Revenues, $M||2015 Sales Performance Management Apps Revenues, $M||YoY Growth||2015 Sales Performance Management Market Share, %||Recent Developments|
|1||CallidusCloud||Subscribe||Subscribe||31%||17%||Acquired BridgeFront for healthcare insurance and compliance education content, which is estimated to add $3 million in 2016 revenues for Callidus.|
|2||Oracle||Subscribe||Subscribe||3%||16%||Oracle’s SPM strategy helps extend its E-Business Suite as well as incentive compensation applications from its 2006 acquisition of Siebel.|
|3||IBM||Subscribe||Subscribe||-4%||11%||IBM’s Sales Performance Management apps are based on its 2012 acquisition of Varicent.|
|4||Xactly||Subscribe||Subscribe||24%||7%||Projects up to 26% growth in 2016 sales, compared with 25% in 2015.|
|5||SAP||Subscribe||Subscribe||23%||5%||SAP Incentive and Commission Management apps have been extended to its latest ERP suite S/4 HANA for compensation planning.|
|6||Globoforce||Subscribe||Subscribe||12%||4%||Globoforce recalibrates its HR recognition apps strategy with new executive hires after pulling its IPO plan in 2014.|
|7||Salesforce||Subscribe||Subscribe||21%||3%||In May 2016, Salesforce acquired Demandware for $2.8 billion, the biggest purchase in its history, bolstering its eCommerce and retail applications offerings. Demandware’s revenues will be counted toward Salesforce’s Commerce Cloud.|
|8||Optymyze||Subscribe||Subscribe||11%||3%||Optymyze eyes apps ecosystem that extends its sales performance management solutions and services.|
|9||Nice Systems||Subscribe||Subscribe||8%||2%||Acquired Nexidia for customer analytics for $135M in 2016.|
|10||Iconixx||Subscribe||Subscribe||12%||1%||Iconixx made enhancements to its incentive compensations apps with new features for Calculation Drill-Ins, New Worksheet Styling, Increased Data Segregation, and Improved Integration into HCM apps like SilkRoad.|
Source: Apps Run The World, June 2016
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Exhibit 4: Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M
Sales Performance Management (SPM) Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Sales Performance Management applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest SPM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
An expanded version of this report covers additional Sales Performance Management Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2014-2015 product revenues.
Their 2015 results are being broken down, sorted and ranked across 16 functional areas(from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.