In 2016, the top 10 Talent Acquisition software vendors accounted for 61% of the HCM applications market segment which grew 8% to approach $4 billion in license, maintenance and subscription revenues.
As a whole, Talent Acquisition applications represented 24% of the overall HCM applications market.
Last year LinkedIn, now part of Microsoft, was No. 1 in Talent Acquisition with a 20% market share and $777 million in HCM Talent Acquisition product revenues, riding a 16% jump in license, maintenance and subscription revenues. IBM was No. 2 with 9% share, SAP was the third at 8% and Oracle and Cornerstone OnDemand were fourth and fifth with 6% and 4%, respectively.
Exhibit 1 – 2016 Talent Acquisition Market Shares Split By Top 10 Talent Acquisition Vendors and Other, %
Through our forecast period, the Talent Acquisition applications market, which is comprised of six subsegments, is expected to reach $4.7 billion by 2021, compared with $4 billion in 2016 expanding at a compound annual growth rate of 4%. For Top 10 vendors in each of the six subsegments, please check their own index page by following their link below.
Exhibit 2 – Worldwide Talent Acquisition Applications Market Forecast 2016-2021 By Subsegment, $M, and Compound Annual Growth Rate, %
|Talent Acquisition Segments||2016||2021||CAGR, %|
|Contingent Labor Management||445||578||5.4%|
Source: Apps Run The World, January 2018
Talent Acquisition Market Definitions and Forecast Assumptions
Human capital management includes such functions as eRecruiting (applicant tracking), Onboarding (employee profile), Performance Management (assessment, goal management, succession planning), Core HR (personnel administration, benefits, compensation management, payroll), Workforce Management (absence management, activity tracking, scheduling, time and attendance), and eLearning (learning management system). For complete definition, please see below or visit our Taxonomy page.
Drivers behind the growth of Talent Acquisition applications market include
- The onslaught of Google Hire for recruiting, Workplace by Facebook for org-charting and team collaboration, and the addition of LinkedIn to Microsoft’s evolving talent acquisition strategy is a mixed blessing for HCM vendors, resulting in heightened competition as well as partnerships(LinkedIn investing in Cornerstone On Demand). It raises the specter of whether the tech giants will redefine talent acquisition by leveraging their ability to influence billions of users thus expanding the market, or simply using their branding and pricing power to squeeze smaller players.
- The prevalence of contingent labor management, which has extended from hourly, seasonal and low-skill contract workers to experienced contractors, could retreat as HR executives grapple with issues such as job insecurity, sluggish wage growth and globalization backlash.
- By releasing more detailed reports on use of contingent labor management, companies could benefit from greater transparency.
- Contingent labor management vendors will be well served to document successful transfers of statuses from contingent labor to full time employment. Similarly, any increased demand in the use of contractors should be a harbinger of a more robust economy, resulting in a more balanced and productive workforce.
- Aging population, coupled with increased emphasis on work-life balance, will continue to pose challenges for employers and recruiters.
- Social recruiting, video interviews and innovative ways to brand a workplace have resonated with a new generation of employees as well as recruiters aiming to take their high-volume recruitment efforts to the mobile generation.
- Digital transformation in response to new user demands, market forces.
- Restructuring of HR processes to accelerate for next decade.
- Heavily modified recruiting systems entail rising costs.
Inhibitors include the following trends that cut across multiple Talent Acquisition segments:
Rise of robotic process automation, artificial intelligence and machine learning poses challenges for HR executives as hiring and firing decisions may include unintended biases when screening and selecting job applicants or redundancies because of flawed metrics, algorithms and even job descriptions.
Employer branding may fall short of expectations on the parts of recruiters and candidates.
Scaling out marketing offerings to enable employers to communicate with salaried and hourly workers across multiple platforms – text, video, chat, email – will be key to long-term success.
Expansion by Recruit Holdings and CareerBuilder, which own some of the biggest job boards, could render some Talent Acquisition vendors less relevant.
Any change to LinkedIn by its new owner Microsoft to rope off more resume content could have considerable ramifications for the Talent Acquisition market.
Top 10 Talent Acquisition Software Vendors
Here are the rankings of the top 10 Talent Acquisition vendors in 2016, their market shares in 2016 and recent developments.
|Rank||Top 10 Talent Acquisition Software Vendors||2015 Talent Acquisition Revenues, $M||2016 Talent Acquisition Revenues, $M||YoY Growth, %||2016 Talent Acquisition Market Share, %||Recent Developments|
|1||Subscribe||Subscribe||Subscribe||Subscribe||Microsoft completed acquisition of LinkedIn in December 2016.|
|2||IBM||Subscribe||Subscribe||Subscribe||Subscribe||Aligning its HR strategy with its advanced analytics, machine learning domain expertise.|
|3||SAP||Subscribe||Subscribe||Subscribe||Subscribe||With more than 6,300 customers using its HCM suite, SAP aims to cross sell its TA products into a vast installed base of 48 million users.|
|4||Oracle||Subscribe||Subscribe||Subscribe||Subscribe||In 2017 Oracle revamped its Taleo offerings with a new recruiting solution built natively on Oracle HCM Cloud, providing robust sourcing and comprehensive recruiting capabilities. Oracle now adds hundreds of new HCM Cloud customers each quarter.|
|5||Cornerstone OnDemand||Subscribe||Subscribe||Subscribe||Subscribe||In 2017, Cornerstone OnDemand received a $300 million investment from Silver Lake and LinkedIn to drive growth across talent acquisition and learning markets.|
|6||Ultimate Software||Subscribe||Subscribe||Subscribe||Subscribe||Customer count topped 4,000 with over 35 million employee records in the cloud. It projects 19% revenue growth in 2018. The attach rate of Recruiting and Onboarding apps exceeds 80%.|
|7||ADP||Subscribe||Subscribe||Subscribe||Subscribe||ADP has upgraded more than 83% of its clients to strategic cloud platforms as it expanded through acquisition of Global Cash Card for digital payments including paycards.|
|8||iCIMS||Subscribe||Subscribe||Subscribe||Subscribe||iCIMS strengthened partnerships with ADP and Google in 2017, while scaling out its Platform-as-a-Service strategy with enhanced Streaming Connector to provide bidirectional real-time data synchronization for better integration into other HCM, ERP and analytics products.|
|9||Upwork||Subscribe||Subscribe||Subscribe||Subscribe||Remains one of the largest independent platforms for contingent labor management.|
|10||Workday||Subscribe||Subscribe||Subscribe||Subscribe||Workday’s decision to enter the platform as a service product category comes as the Cloud ERP vendor is firing on all cylinders to boost its customer count, while extending itself to implementation partners for a share of the midmarket.|
Source: Apps Run The World, January 2018
HCM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in HCM applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest HCM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
What follows is a sample of our latest findings, which are being updated continuously. Each year our research team identifies tens of thousands of these HCM customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
|Vendor||Customer Win||Industry||No. of employees||Revenue, $M||Old Product||New Product||Wins in|
|ADP||American Cancer Society||Nonprofit Organizations||8500||1200||Legacy Applications||ADP Enterprise HR||2012|
|ADP||San Bernardino Valley College||Diversified Consumer Services||1500||300||Legacy Applications||ADP Vantage HCM||2016|
|ADP||Waste Pro||Renewable Electricity||2600||464||Legacy Applications||ADP Vantage HCM||2016|
|ADP||Welcov Healthcare||Pharmaceuticals||3500||850||Legacy Applications||ADP Vantage HCM||2015|
|IBM||Allergan Plc||Pharmaceuticals||31200||15071||Legacy Applications||IBM Kenexa BrassRing||2014|
|IBM||Daiichi Sankyo, Inc.||Internet Software & Services||32229||12006||Legacy Applications||IBM Kenexa BrassRing||2014|
|IBM||Dave & Busters||Communications Equipment||12495||866||Legacy Applications||IBM Kenexa BrassRing||2016|
|IBM||Jaguar Land Rover Careers||Automotive||28000||32750||Legacy Applications||IBM Kenexa Skills Assessments||2016|
|IBM||Mercury Insurance||Insurance||5100||3090||Legacy Applications||IBM Kenexa BrassRing||2014|
|IBM||MSC Industrial Direct Co.||Industrial Conglomerates||6500||2910||Legacy Applications||IBM Kenexa BrassRing||2014|
|IBM||Plexus||Industrial Conglomerates||14000||2654||Legacy Applications||IBM Kenexa BrassRing||2014|
|IBM||Potash||Food Products||5395||8000||Legacy Applications||IBM Kenexa Learning Management System||2015|
|IBM||Sysco||Distributors||51700||48680||Legacy Applications||IBM Kenexa BrassRing||2015|
|IBM||TravelClick||Hotels, Restaurants & Leisure||1500||250||Legacy Applications||IBM Kenexa Learning Management System||2016|
|iCIMS||AmTrust Financial Services, Inc.||Insurance||6200||5290||Legacy Applications||iCIMS||2016|
|iCIMS||Avamere Health Services||Hospital & Health Care||7350||1000||Legacy Applications||iCIMS||2016|
|iCIMS||Boys & Girls Clubs of America||Nonprofit||58000||1800||Legacy Applications||iCIMS||2016|
|iCIMS||Caremount Medical – Physician Group||Hospital & Health Care||700||100||Legacy Applications||iCIMS||2016|
|iCIMS||Cross Country Healthcare||Staffing and Recruiting||6624||804||Legacy Applications||iCIMS||2016|
|iCIMS||Dickey’s Barbecue Restaurants||Restaurants||1100||500||Legacy Applications||iCIMS||2016|
|iCIMS||Frias Transportation Management||Transportation||1000||300||Legacy Applications||iCIMS||2016|
|iCIMS||John Q. Hammons Hotels Management||Hospitality||4000||1100||Legacy Applications||iCIMS||2016|
|iCIMS||Massage Envy||Health, Wellness and Fitness||25000||1000||Legacy Applications||iCIMS||2016|
|iCIMS||Nexus Engineering Group||Design||80||15||Legacy Applications||iCIMS||2016|
|iCIMS||Pace Analytical Services||Environmental Services||1600||560||Legacy Applications||iCIMS||2016|
|iCIMS||Richard Stockton University||Education||600||150||Legacy Applications||iCIMS||2016|
|iCIMS||Southeastern Freight Lines||Transportation||4500||1150||Legacy Applications||iCIMS||2016|
|iCIMS||St. Josephs Healthcare System||Hospital & Health Care||5100||785||Legacy Applications||iCIMS||2016|
|iCIMS||The Senior Lifestyle Company||Hospital & Health Care||6000||1000||Legacy Applications||iCIMS||2016|
|iCIMS||Treasure Island Resort & Casino||Gambling & Casinos||1500||900||Legacy Applications||iCIMS||2016|
|Insperity||Boston Financial Management||Financial Services||50||4||Legacy Applications||Insperity||2016|
|Insperity||Centage Corporation||Computer Software||150||9||Legacy Applications||Insperity||2016|
|Insperity||Driveline Retail Merchandising||Retail merchandising services||1500||700||Legacy Applications||Insperity||2016|
|Insperity||Golden Key Group||Human Resources||90||10||Legacy Applications||Insperity||2016|
|Insperity||National Assembly on School-Based Health Care||Nonprofit Organization||30||4||Legacy Applications||Insperity||2016|
|Insperity||Novatech||Information Technology and Services||200||35||Legacy Applications||Insperity||2016|
|Insperity||The Mortgage House||Financial Services||120||15||Legacy Applications||Insperity||2016|
|Insperity||The Receivables Exchange||Financial Services||100||40||Legacy Applications||Insperity||2016|
|Insperity||The Ronald Reagan Presidential Foundation||Nonprofit Organization Management||140||18||Legacy Applications||Insperity||2016|
|Insperity||Thelab||Marketing and Advertising||120||15||Legacy Applications||Insperity||2016|
|Insperity||United Through Reading||Nonprofit Organization Management||30||2||Legacy Applications||Insperity||2016|
|Insperity||Valkyrie||Defense & Space||200||25||Legacy Applications||Insperity||2016|
|90 Seconds||Media||120||18||Legacy Applications||LinkedIn Talent Solutions||2016|
|Abunayyan Holding||Gas Utilities||4500||800||Legacy Applications||LinkedIn Talent Solutions||2016|
|Alexander Mann Solutions||Professional Services||3000||1000||Legacy Applications||LinkedIn Talent Solutions||2016|
|BBVA||Diversified Financial Services||109305||26840||Legacy Applications||LinkedIn Talent Solutions||2016|
|Blackbook Executive||Professional Services||10||2||Legacy Applications||LinkedIn Talent Solutions||2016|
|Clarify||Professional Services||80||10||Legacy Applications||LinkedIn Talent Solutions||2016|
|Erste Group||Diversified Financial Services||46780||5040||Legacy Applications||LinkedIn Talent Solutions||2016|
|Halcyon Knights||Professional Services||40||4||Legacy Applications||LinkedIn Talent Solutions||2016|
|Hays||Professional Services||8830||1127||Legacy Applications||LinkedIn Talent Solutions||2016|
|oOh!||Media||550||300||Legacy Applications||LinkedIn Talent Solutions||2016|
|RED SAP Staffing Solutions||Professional Services||350||60||Legacy Applications||LinkedIn Talent Solutions||2016|
|The Entourage||Education Services||100||10||Legacy Applications||LinkedIn Talent Solutions||2016|
|Vodafone Group||Diversified Telecommunication Services||101440||47870||Legacy Applications||LinkedIn Talent Solutions||2016|
|Working at Booking.com||Commercial Services & Supplies||11000||2200||Legacy Applications||LinkedIn Talent Solutions||2016|
|York Walker||Professional Services||10||1||Legacy Applications||LinkedIn Talent Solutions||2016|
|Oracle||Allstate||Insurance||40200||35700||Legacy Applications||Oracle Taleo Cloud Service||2007|
|Oracle||Hamilton Island||Hotels, Restaurants & Leisure||1300||250||Legacy Applications||Oracle Talent Acquisition Cloud||2016|
|Oracle||PRIMUS Global||Professional Services||1000||100||Legacy Applications||Oracle Talent Acquisition Cloud||2016|
|Peoplefluent||American Cancer Society||Nonprofit Organizations||8500||1200||Legacy Applications||PeopleFluent Recruiting||2014|
|SAP||AECOM||Construction & Engineering||100000||17989||Legacy Applications||SAP SuccessFactors Talent Solutions||2015|
|SAP||Allstate||Insurance||40200||35700||SumTotal Learn||SAP SuccessFactors Talent Solutions||2013|
|SAP||Cargotec||Transportation||10837||3729||Oracle Taleo Cloud Service||SAP SuccessFactors Talent Solutions||2016|
|SAP||National Football League (NFL)||Leisure Products||1000||12000||Legacy Applications||SAP SuccessFactors Talent Solutions||2016|
|SAP||Sabre||Hotels, Restaurants & Leisure||9100||2960||Oracle Taleo Cloud Service||SAP SuccessFactors Talent Solutions||2016|
|SAP||TASNEE||Industrial Conglomerates||1000||4850||SAP HCM (HR)||SAP SuccessFactors Talent Solutions||2016|
|SumTotal Systems, a Skillsoft Company||American Cancer Society||Nonprofit Organizations||8500||1200||Legacy Applications||SumTotal Talent Expansion Suite||2016|
|SumTotal Systems, a Skillsoft Company||Intel Security||Internet Software & Services||7500||1800||Legacy Applications||SumTotal Talent Expansion Suite||2015|
|SumTotal Systems, a Skillsoft Company||University of California||Education Services||5000||2000||Legacy Applications||SumTotal Talent Expansion Suite||2015|
|UpWork||Amazon||Catalog & Mail Order Houses||230800||127990||Legacy Applications||UpWork||2016|
|UpWork||Cisco||Computer Networking||71883||49240||Legacy Applications||UpWork||2016|
|UpWork||Microsoft||Computer Software||114000||85320||Legacy Applications||UpWork||2016|
|UpWork||NBC||Broadcast Media||10000||7000||Legacy Applications||UpWork||2016|
|UpWork||The Motley Fool||Online Media||480||120||Legacy Applications||UpWork||2016|
|UpWork||UCLA||Higher Education||42000||6700||Legacy Applications||UpWork||2016|
|UpWork||Unilever||Consumer Goods||172000||55670||Legacy Applications||UpWork||2016|
Source: Apps Run The World, December 2016
The HCM Top 500 report series covers more than 3,000 pages of content, make sure you don’t miss any of the 500+ profiles by becoming a subscriber. Or you can catch the highlights with the following links:
- Top 10 Core HR Vendors, Market Forecast 2016-2021, and Customer Wins
- Top 10 Talent Acquisition Vendors, Market Forecast 2016-2021, and Customer Wins
- Top 10 Workforce Management Vendors, Market Forecast 2016-2021, and Customer Wins
- Top 10 HCM Software Vendors and Market Forecast 2016-2021
- HCM Top 500 Market Forecast As Political Uncertainty Meets HR Transformation
- HCM Top 500 Leaderboard Showcases Biggest HR Apps Vendors in 22 Markets
Similar to any of the hundreds of reports that we have published since 2010, HCM Top 500 is a labor of love. Since 2013, our team of researchers have been conducting rigorous research on thousands of HCM vendors, surveying them quarterly, reviewing their products at even shorter intervals because of the compressed Cloud release cycle, and discussing HR vision with their customers to better understand user needs as well as different paths to upgrade and replace their existing systems.
Each year we also attend many industry-wide and vendor-specific user conferences – HR Tech, Dreamforce, SAPPHIRENOW, Oracle Open World, just to name a few, to gauge what customers are looking for.
Throughout this process comes a rich database of more than 2,000 HCM vendors as well as over 50,000 HCM customers that have been touched one form or another through regular surveys, phone and in-person interviews, email exchanges, and social media interactions, etc.
On a proactively basis, we contact the vendors directly to tabulate their latest quarterly and annual revenues by HCM segment, vertical market, revenue type, region, country and customer size.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates in each of the 22 segments and 21 verticals, in addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our quantitative research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of HCM, enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall HCM and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the HCM marketplace for years to come.
HCM Market Taxonomy
Definition of Human Capital Management (HCM) Applications
Core HR and Performance Management
|Core HR and Performance Management||Description|
|Personnel & Organization Management||Core human resource management system, personnel records, HR master file, accruals, organizational development, org chart visualization|
|Payroll||Payroll processing, tax filing, language support, country-level updates, payslip calculations, automatic deductions and other government requirements for proper disbursement of employee compensation.|
|Benefits Administration||Benefits and health administration. Plan and design benefits lifecycle, billing and payment. Carrier solutions are also included for integration purposes.|
|Pension Administration||Pension and retirement fund(401K) administration as well as software that helps manage profit sharing plan, defined benefit plan, or cash balance plan.|
|Compliance||Compliance, regulatory updates and reporting including such laws as Affordable Care Act, Overtime Regulations, Fair Labor Standards Act|
|Performance & Goal Management||HR performance management applications are designed to automate the aggregation and delivery of information pertinent to the linking of job roles and the mission and goals of the organization. More specifically, the system allows users to automate the performance review process by using mechanisms such as training and key performance indicators to continuously track and monitor the progress of an individual employee, work team, and division. Some of the key features include: Assessment of individual career objectives and organizational skills gaps that impede performance and job advancement. Continuous reviews and establishing milestones. 360-degree evaluation and real-time feedback. Performance appraisal automation. Goal setting and tracking. Employee surveys. Alignment of human assets to corporate objectives. Fast tracks for top performers.|
|Learning & Development||Learning management systems refer to applications that automate the administration, tracking, and reporting of training events. Other tools may include courseware and other delivery, management, tracking, or integrated solutions whose focus is on the learning environment, including learning content management systems. Career development tools include apps for coaching, mentoring, employee development planning, and diagnosing of development needs.|
|Succession & Leadership Planning||Identify and address current and potential talent gaps to create succession management reporting. Develop and maintain a continuous supply of internal talent to fill critical job roles. Improve employee engagement through digital tools to advance career path development opportunities.|
|Compensation Management||Compensation management applications are designed to automate the process of providing cash, noncash, variable and nonvariable compensation to employees through advanced modeling, reporting, and built-in interfacing to payroll processing systems. Other key features include seamlessly manage compensation budgets and allocation in a single, shared tool. Streamline pay recommendation workflows and approvals. Support multiple pay and incentive practices. Ensure budget compliance and adherence to compensation guidelines. Quota and territory management. Calculation and distribution of commissions, spiffs, royalties, incentives to employees, and channel and business partners. Compensation analysis using internal and external data for retention risk analysis. Linking salary, commission and incentives — cash and noncash — to business objectives. Payroll and payment engine interfaces. Account payables integration.|
|Applicant Tracking||Applicant tracking software automates such functions as management of resumes, applicant information, scoring, workflow, matching, search, interview scheduling, job descriptions, EEOC reporting, job postings and notifications|
|Recruiting||Recruiting applications are designed to automate the recruitment process of salaried and hourly employees through screening and skills assessment, as well as automated selection processes to improve hiring pipeline by identifying talent inside or outside the organization. Other key features include: Manage skills inventories. Create and manage job requisitions. Coordinate team collaboration within hiring processes. Video Interviewing, team building and digital coaching.|
|Marketing||Applications designed to attract and engage candidates and employees. Other tasks automate functions such as candidate relationship management apps, career site technology, social recruiting, employee referrals, branding, video engagement, campus recruiting and internal hiring|
|Contingent Labor Management||Processing of hiring of contingent labor, search, skills matching, assessment, interview scheduling, negotiation of rates, approvals, project milestone payments, project completion tracking, performance ratings|
|Sourcing||Facilitate resource planning for staffing firms as well as vendor managed system, allowing for front office integration for employment agencies as well as talent acquisition apps designed for staffing firms.|
|Onboarding||Applications designed to deploy workers to appropriate jobs, projects, or teams for accelerated on-boarding.|
|Absence and Leave Management||Absence management applications offer automated features to support employee leave management, employer authorized leave, Short-Term-Disability/Workers’ Comp coordination, federal and state compliance, customized leave correspondence, medical certification processing, insurance premium payment tracking as well as employee self-service capabilities. Leave Management supports compliance activities related to government regulations such as the Family and Medical Leave Act in the United States and other local leave laws in different countries.|
|Workforce analytics||Workforce analytics are used to analyze compensation, benefits, and other employee variables. These applications can also be used to analyze and optimize labor allocation for particular projects.|
|Fatigue Management||Fatigue Management apps help automate key facets of fatigue risk mitigation, enforcing employee work-hour limits and aligning with fitness for duty best practices. Similar apps may act as electronic work diaries for real-time reporting and compliance with transportation laws.|
|Hardware (Time Clock)||Time capture is the hardware platform that provides authentication features for clock-in and clock-out times, meal and rest breaks, as well as timesheet and payroll reporting and compliance.|
|Workforce Scheduling||Products are designed to Increase forecasting accuracy by factoring in a variety of methods and historical patterns. Create optimal schedules to meet customer demands, while reducing costs and maximizing resources|
|Task Management||Task Management offers labor management capabilities such as task-based and project-based activity tracking as well as measurement and reporting functions against performance standards like engineered labor standards, team standards and reflective standards.|
|Time & Attendance||Time and Attendance applications are designed to automate employee time tracking in different locations, help reduce overtime expenses, improve payroll accuracy, eliminate pay errors and adjustments, along with the need to simplify and optimize administrative tasks and complex rate calculations by making available accurate and current labor data and full audit trail of payroll data.|