List of Conga CPQ (formerly Apttus CPQ) Customers
Conga
13699 Via Varra,
Broomfield, 80020, CO,
United States
Broomfield, 80020, CO,
United States
1 303-465-1616
Professional Services
1800
$550M
Since 2010, our global team of researchers has been studying Conga CPQ (formerly Apttus CPQ) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Conga CPQ (formerly Apttus CPQ) for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Conga CPQ (formerly Apttus CPQ) for Configure Price Quote (CPQ) include: Amazon, a United States based Retail organisation with 1578000 employees and revenues of $637.96 billion, Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, CVS Health, a United States based Healthcare organisation with 219000 employees and revenues of $372.81 billion, Cigna Healthcare, a United States based Insurance organisation with 71295 employees and revenues of $244.38 billion, Meta, a United States based Media organisation with 75945 employees and revenues of $164.50 billion and many others.
Contact us if you need a completed and verified list of companies using Conga CPQ (formerly Apttus CPQ), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Conga CPQ (formerly Apttus CPQ) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adobe | Professional Services | 31360 | $23.8B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2013 | n/a |
In 2013, Adobe implemented Conga CPQ (formerly Apttus CPQ) on the Salesforce platform to provide Configure Price Quote (CPQ) functionality across Sales Cloud, Community Cloud, Service Cloud, and Partner Communities. The deployment targeted sales quoting, proposal generation, contract touchpoints for Legal Services, and opportunity to order workflows supporting Adobe’s sales and partner-facing processes.
The implementation of Conga CPQ (formerly Apttus CPQ) included the Apttus Proposal Management managed package to manage cart and proposal generation, configuration of bundles and groups, product and price list setup, and Quote/Proposal and Order object configuration. Core Configure Price Quote (CPQ) capabilities were extended with Agreement and Contract Lifecycle Management constructs such as Agreements, Line Items, Templates, Categories and Orders, and template tooling including Merge Server and X-Author for Word.
The solution architecture was implemented as a managed package on the Salesforce platform with substantial custom development and automation. Engineering delivered Apex triggers, Apex classes, batch Apex with schedulable interfaces, Visualforce pages and templates, and Lightning components using Aura to support community and UI needs. Quoting workflows and approval matrices were enforced through approval rules, process builders and flows, with workflow rules and validation rules implemented to automate field updates and notifications.
Integrations and operational tooling were explicit parts of the landscape, including Conga Composer and DocuSign for document generation and signing, Marketo and ExactTarget for marketing flows, Anaplan for territory modeling, Corticon business rules, SnapLogic and Jenkins for integration and CI automation, Tableau and Splunk for reporting and monitoring, and ServiceNow and SQL Server tooling for operational support. Governance used Agile sprints, deployment managers, JIRA, Confluence, and test class coverage to validate configuration and custom code, with SSO enabled via SAML 2.0 and role based object and field level security enforced through profiles and page layouts.
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Advance Auto Parts | Retail | 40000 | $11.3B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Advance Auto Parts implemented Conga CPQ (formerly Apttus CPQ) within its Salesforce Sales Cloud as a Configure Price Quote (CPQ) solution. The deployment leveraged Salesforce DX for application development and lifecycle management, embedding CPQ functionality into the existing Salesforce platform to support quoting and order orchestration.
The implementation configured CPQ quote line creation and submission workflows so that once a quote was submitted Conga CPQ created a sales order automatically and transmitted opportunity information to downstream order management systems. Work encompassed Salesforce standard objects including Campaigns, Leads, Accounts, Contacts, Opportunity, Forecast, Cases, Reports and Dashboards, alongside Marketing Cloud constructs such as Marketing Campaigns, Campaign hierarchies, Lead Queries, Assignment Rules, Web-to-Lead and Auto Response Rules. Data migration into Salesforce was performed using Data Loader to ingest external system records.
Integrations included a mix of real time and batch patterns, with MuleSoft used for real time integration lanes and vendor interfaces implemented as batch classes for asynchronous data exchange. The architecture connected Sales Cloud CPQ workflows to order management systems for post-quote order creation and to Marketing Cloud objects for lead capture and campaign attribution.
Operational scope covered Sales, Marketing and Order Management functions across the Salesforce org, with governance implemented through assignment rules, lead routing and automated response rules to enforce workflow consistency. Process orchestration centered on CPQ driven quote submission, automated order creation and the synchronized use of Salesforce standard objects to maintain sales and marketing data integrity.
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Allstate | Insurance | 55000 | $67.7B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2016 | n/a |
In 2016, Allstate implemented Conga CPQ (formerly Apttus CPQ) in a Configure Price Quote (CPQ) deployment to formalize quote-to-contract workflows. The implementation explicitly included Contract Lifecycle Management CLM capabilities alongside core CPQ functionality to cover quoting through contract authoring and storage.
The Conga CPQ (formerly Apttus CPQ) configuration delivered standard CPQ modules including product configuration, configurable pricing rules and price books, automated quote and proposal generation, approval routing, and integrated contract authoring and clause library capabilities from the CLM module. Workflows were designed to enforce approval matrices, manage version control of documents, and support template-driven contract generation and redlining to streamline commercial documentation processes.
Operational coverage focused on sales and contracting functions, with the system configured to support insurance product quoting and internal sales enablement processes across relevant business units. Governance was established through designated administrators and pricing stewards, and the rollout used a phased approach by product line with standardized contract templates and change control procedures for pricing and contract artifacts.
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Altria | Consumer Packaged Goods | 6200 | $24.0B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2016 | n/a |
In 2016, Altria implemented Conga CPQ (formerly Apttus CPQ) to support Configure Price Quote (CPQ) business functions on the Salesforce.com platform. The rollout targeted Sales Cloud driven quoting and pricing workflows and was executed using sandbox environments for development and testing before migrating code to the deployment instance.
The implementation included heavy platform customization, using the Force.com developer toolkit with Apex classes, Apex triggers, and Visualforce pages to encode business logic for quoting, pricing rules, and quote generation. Altria upgraded portions of the org from Salesforce Classic to Lightning Experience and enabled the Aura framework, creating multiple Lightning Components with design parameters to improve UI and interaction. Configuration work also encompassed custom objects, record types, page layouts, formula fields, assignment rules, validation rules, process builders, and search layouts to support CPQ transactions.
Integration work centered on exposing and consuming organization data through web services, using REST API and SOAP interfaces to support third party system access to pricing and quote data. Data migration and synchronization were performed with Data Loader into custom objects, and Visualforce pages were designed to integrate customer selections with the pricing team workflow. The environment leveraged Sales Cloud and Service Cloud capabilities alongside CPQ functionality to align quoting with case support and pricing operations.
Governance and operational support relied on sandbox testing and a structured deployment path, migrations from sandbox to the deployment instance, and use of the Eclipse IDE plug-in for code management. Ongoing production support included troubleshooting of production issues, automated case resolution workflows and triggers in Service Cloud, and creation of web services and email services to operationalize integrations and support processes.
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Amazon | Retail | 1578000 | $638.0B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017 Amazon implemented Conga CPQ (formerly Apttus CPQ) as a Configure Price Quote (CPQ) solution tied into its Salesforce platform. The implementation used Salesforce as the primary consolidation layer to link customer related information, ordering and financial data, and trouble ticketing, and required integration points with AWS services to surface data into the Configure Price Quote (CPQ) workflows.
The project delivered CPQ configuration and quoting process automation, including a sample CPQ process designed to route pricing requests into a pricing team queue for review. Implementation work referenced Apttus Configure Price Quote and Apttus Contract Lifecycle Management capabilities, and included custom Force.com development such as custom objects, page layouts, Visualforce pages, Apex classes, triggers, batch classes, and controller logic to support quoting, pricing and contract processes.
Integrations and data movement were explicitly handled via REST and SOAP web services, connecting Siebel sourced Institutional Relationship data into Salesforce, and linking Commerce Cloud product services, ExactTarget, Tableau reporting, and other Salesforce clouds such as Sales Cloud and Service Cloud. The integration footprint emphasized API based exchange with existing systems and applications, and preservation of ordering and financial records within Salesforce for end to end quoting and order orchestration.
Operational governance was structured around managed Salesforce environments, including separate Dev, Test, UAT and Training sandboxes, and a release management process using Git and change sets. Security and access were configured through Profiles, Permission Sets, Organization Wide Defaults, Role Hierarchy and Sharing Rules, and testing strategies and QA integration leadership were applied during the Siebel to Salesforce migration and subsequent CPQ rollout, with onsite and offshore teams coordinated to deliver releases.
The implementation covered business functions across pricing operations, sales quoting, contract lifecycle management, commerce and customer facing communities including employee portal, customer portal and channel sales community. The Conga CPQ deployment was integrated into Salesforce driven service and field service workflows to support pricing, quoting, contracting and sales enablement.
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Banking and Financial Services | 75100 | $65.9B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2017 | n/a |
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Insurance | 2000 | $1.5B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2016 | n/a |
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Insurance | 25000 | $47.3B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2015 | n/a |
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Manufacturing | 166000 | $416.2B | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2018 | n/a |
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Leisure and Hospitality | 1000 | $190M | United States | Conga | Conga CPQ (formerly Apttus CPQ) | Configure Price Quote (CPQ) | 2015 | n/a |
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Buyer Intent: Companies Evaluating Conga CPQ (formerly Apttus CPQ)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Conga CPQ (formerly Apttus CPQ). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Conga CPQ (formerly Apttus CPQ) for Configure Price Quote (CPQ) include:
- Ace Data Centers, a United States based Professional Services organization with 15 Employees
- Modern Aviation, a United States based Transportation company with 210 Employees
- Baywinds Community Association, a United States based Non Profit organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Ace Data Centers | Professional Services | 15 | $2M | United States | 2026-02-01 |
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Modern Aviation | Transportation | 210 | $63M | United States | 2026-01-26 |
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Baywinds Community Association | Non Profit | 10 | $1M | United States | 2026-01-13 |
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Government | 75000 | $9.0B | Australia | 2025-12-27 |
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Professional Services | 120 | $10M | India | 2025-10-24 |
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Government | 500 | $50M | India | 2025-08-25 |
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Professional Services | 40 | $4M | United States | 2025-05-14 |
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Banking and Financial Services | 2200 | $550M | United States | 2025-01-29 |
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Professional Services | 2800 | $961M | United States | 2024-10-04 |
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Utilities | 100 | $10M | United States | 2024-06-04 |
FAQ - APPS RUN THE WORLD Conga CPQ (formerly Apttus CPQ) Coverage
Conga CPQ (formerly Apttus CPQ) is a Configure Price Quote (CPQ) solution from Conga.
Companies worldwide use Conga CPQ (formerly Apttus CPQ), from small firms to large enterprises across 21+ industries.
Organizations such as Amazon, Apple, CVS Health, Cigna Healthcare and Meta are recorded users of
Conga CPQ (formerly Apttus CPQ) for Configure Price Quote (CPQ).
Companies using Conga CPQ (formerly Apttus CPQ) are most concentrated in Retail, Manufacturing and Healthcare, with adoption spanning over 21 industries.
Companies using Conga CPQ (formerly Apttus CPQ) are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Conga CPQ (formerly Apttus CPQ) across Americas, EMEA, and APAC.
Companies using Conga CPQ (formerly Apttus CPQ) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 4.95%, large organizations with 1,001-10,000 employees - 19.8%, and global enterprises with 10,000+ employees - 75.25%.
Customers of Conga CPQ (formerly Apttus CPQ) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Conga CPQ (formerly Apttus CPQ) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Configure Price Quote (CPQ).