List of Highspot Customers
Highspot
2211 Elliott Ave Suite 400,
Seattle, 98121, WA,
United States
Seattle, 98121, WA,
United States
1 888-916-7768
Professional Services
1000
$480M
Since 2010, our global team of researchers has been studying Highspot customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Highspot for Sales Enablement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Highspot for Sales Enablement include: Siemens, a Germany based Manufacturing organisation with 312000 employees and revenues of $84.55 billion, NTT Data, a Japan based Professional Services organisation with 197777 employees and revenues of $31.40 billion, Siemens USA, a United States based Manufacturing organisation with 40000 employees and revenues of $17.00 billion, ServiceNow, a United States based Professional Services organisation with 29187 employees and revenues of $13.28 billion, Siemens Building Technologies, a Switzerland based Manufacturing organisation with 28069 employees and revenues of $7.63 billion and many others.
Contact us if you need a completed and verified list of companies using Highspot, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Highspot customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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3E | Professional Services | 700 | $120M | United States | Highspot | Highspot | Sales Enablement | 2022 | n/a |
In 2022, 3E deployed Highspot on their website to support Sales Enablement. The implementation targeted the company’s commercial channels within a 700 person professional services firm, centralizing buyer-facing collateral and seller access to approved content. Highspot was embedded into web content delivery to surface playbooks and sales materials directly to client prospects and internal sellers.
Configuration work emphasized content management, guided selling playbooks, enterprise search and tagging, and analytics typical of the Sales Enablement category. Highspot was configured to host sales collateral, case studies, pitch decks and seller playbooks, with a taxonomy and search filters to improve discoverability and enable guided workflows. The deployment also included enablement capabilities for training modules and usage tracking to inform ongoing content curation.
Operational governance established clear content owners across marketing and sales, approval workflows for publishing assets, and taxonomy policies for version control and web publishing. The rollout was executed as an integrated web and seller-facing initiative, aligning marketing content operations with seller enablement processes and creating formal content stewardship for ongoing maintenance.
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3E Company | Professional Services | 320 | $27M | United States | Highspot | Highspot | Sales Enablement | 2021 | n/a |
In 2021, 3E Company deployed Highspot to deliver Sales Enablement capabilities on their website. The deployment centers on embedding Highspot content experiences into public and seller-facing pages, establishing the website as a primary surface for playbooks, product collateral, and training assets.
Highspot is configured to function as a centralized content repository and delivery layer, leveraging content management, content analytics, and coaching and training capabilities typical of Sales Enablement platforms. The implementation emphasizes web-embedded content players, metadata-driven search, and organized content collections to streamline discovery and reuse by sales and marketing teams.
Operational coverage focuses on sales and marketing business functions within the United States, using the website to distribute and surface enablement materials. Governance was structured around centralized content curation, tagging standards, and usage tracking to support enablement workflows and content lifecycle management, with deployment and configuration aligned to web delivery and content governance practices.
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Acosta | Professional Services | 30000 | $1.9B | United States | Highspot | Highspot | Sales Enablement | 2024 | n/a |
In 2024 Acosta implemented Highspot as its Sales Enablement platform to centralize sales content and enablement workflows. The initiative was owned by the vice president of sales enablement and executed within the enterprise commercial team with direct alignment to marketing, targeting a core user base of about 225 sellers and content contributors. Early adoption metrics reported approximately 6,000 content views year to date and roughly 17 days of aggregate view time, signaling initial traction while also highlighting an engagement gap on advanced features.
The Highspot implementation centers on a service catalog model where each service is represented by a play page, Highspot play pages include a three to five slide overview, an external sell sheet for demand capture, an internal spec sheet detailing service elements, short 30 to 60 second overview videos, and an on demand training series featuring subject matter experts. Acosta configured Digital Rooms templates and a client logo library to reduce friction in buyer facing assets, and created verbiage and landing page templates for event and outreach scenarios. A pilot for Highspot Autodocs was established with a small group of high activity pitchers to prototype one or two Autodocs for the most frequently accessed services.
Integrations and operational coverage emphasize CRM alignment and AI enablement, Acosta turned on Highspot AI features for users and is piloting Microsoft copilot across a small group to accelerate Salesforce flow development. The enablement program explicitly links Highspot content to Salesforce pipeline activity, with leadership insisting that pitch materials originate from Highspot to maintain version control. Stakeholders include enterprise sales, marketing, business development and an EVP level champion who enforces content usage policies to preserve brand integrity and reduce outdated collateral usage.
Governance and rollout details focus on adoption mechanics and content lifecycle controls, Acosta instituted 30 minute orientation sessions for new users, weekly office hours, and a Highspot Heroes leaderboard to drive engagement. Marketing conducts regular content audits and steward brand guidelines, and enablement is building a three tier accreditation for each sales solution using on demand video, interactive Rise Articulate modules, and comprehension quizzes that culminate in a social shareable accreditation badge. The implementation explicitly acknowledges a current adoption challenge around deeper feature usage and has prioritized pilot programs, accessible enablement support, and templated workflows to increase seller engagement with Highspot and other AI enabled tools.
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American Beacon Funds | Banking and Financial Services | 100 | $15M | United States | Highspot | Highspot | Sales Enablement | 2022 | n/a |
In 2022, American Beacon Funds deployed Highspot as a Sales Enablement application on its public website. Highspot was embedded to centralize client-facing content delivery, surface sales playbooks, enable content search, and provide contextual guidance for distribution channels.
The implementation emphasized Highspot's content repository and playbook capabilities, with configuration of metadata tagging, content categorization, and search-driven discovery to support prospecting and client engagement workflows. Training and onboarding modules were provisioned within Highspot to host enablement materials and guided seller experiences, and content analytics were configured to track asset consumption and inform curation.
Deployment architecture placed Highspot on the website to enable direct access by client-facing teams and to publish investor-facing materials through external content delivery flows. Operational scope focused on sales and marketing functions, aligning content curation with distribution and product teams while applying role-based access controls and taxonomy standards to govern publishing, tagging, and content retirement.
Rollout centered on centralized content governance and staged curation practices to maintain consistency in investor communications. Highspot serves as the central Sales Enablement application for American Beacon Funds, providing a single source for content delivery and seller guidance.
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American Woodmark Corporation | Manufacturing | 8600 | $2.1B | United States | Highspot | Highspot | Sales Enablement | 2018 | n/a |
In 2018, American Woodmark Corporation implemented Highspot to centralize sales and customer care content and answers across its product and service portfolio. The deployment targeted complex product knowledge distribution for a manufacturing catalog with more than 550 configurable combinations of door styles, materials, colors, and accessory options, addressing rapid response needs across field sales, remodel sales training, and customer care.
Highspot was configured as a single source of truth in a Sales Enablement capacity, combining strict governance rules, indexed search workflows, and role-specific content organization to improve findability and content confidence. The implementation included Highspot Training & Coaching to deliver self-paced, role-tailored learning and coaching workflows, yielding an 84% content findability rate and a 58% well-governed content rate.
Operational coverage focused on cross-functional teams, explicitly supporting sales reps, customer care agents, and post-sales service staff, unifying content access so those groups reference the same materials and guidance through Highspot. American Woodmark Corporation deployed Highspot Sales Enablement to support sales and customer care business functions, enabling consistent responses across the buyer lifecycle and promoting collaboration between pre-sale and post-sale teams.
Governance and rollout emphasized a strict content governance strategy to establish content ownership, indexing standards, and controlled distribution, which contributed to platform adoption increasing by 14%. Following the initial adoption gains, leadership prioritized expanding Training & Coaching to reduce ramp time for new sellers and to mature enablement practices across the organization.
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Professional Services | 1500 | $320M | Canada | Highspot | Highspot | Sales Enablement | 2020 | n/a |
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Professional Services | 1400 | $300M | United States | Highspot | Highspot | Sales Enablement | 2024 | n/a |
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Professional Services | 421 | $75M | United States | Highspot | Highspot | Sales Enablement | 2023 | n/a |
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Communications | 1050 | $408M | United States | Highspot | Highspot | Sales Enablement | 2021 | n/a |
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Communications | 100 | $12M | Philippines | Highspot | Highspot | Sales Enablement | 2021 | n/a |
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Buyer Intent: Companies Evaluating Highspot
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Highspot. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Highspot for Sales Enablement include:
- General Beverage Sales Co., a United States based Distribution organization with 1000 Employees
- India.Gov.In, a India based Government company with 500 Employees
- Telstra, a Australia based Communications organization with 31876 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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General Beverage Sales Co. | Distribution | 1000 | $114M | United States | 2025-12-29 |
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India.Gov.In | Government | 500 | $50M | India | 2025-12-11 |
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Telstra | Communications | 31876 | $14.6B | Australia | 2025-12-08 |
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Oil, Gas and Chemicals | 6397 | $2.6B | Denmark | 2025-05-05 |
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Professional Services | 40 | $4M | Germany | 2024-11-20 |
FAQ - APPS RUN THE WORLD Highspot Coverage
Highspot is a Sales Enablement solution from Highspot.
Companies worldwide use Highspot, from small firms to large enterprises across 21+ industries.
Organizations such as Siemens, NTT Data, Siemens USA, ServiceNow and Siemens Building Technologies are recorded users of
Highspot for Sales Enablement.
Companies using Highspot are most concentrated in Manufacturing and Professional Services, with adoption spanning over 21 industries.
Companies using Highspot are most concentrated in Germany, Japan and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Highspot across Americas, EMEA, and APAC.
Companies using Highspot range from small businesses with 0-100 employees - 17.31%, to mid-sized firms with 101-1,000 employees - 28.85%, large organizations with 1,001-10,000 employees - 40.38%, and global enterprises with 10,000+ employees - 13.46%.
Customers of Highspot include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Highspot customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Enablement.