List of SAP CRM Customers
Walldorf, 69190,
Germany
Since 2010, our global team of researchers has been studying SAP CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP CRM for CRM include: Samsung Electronics, a South Korea based Manufacturing organisation with 262647 employees and revenues of $203.54 billion, BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Mercedes Benz, a Germany based Automotive organisation with 175264 employees and revenues of $171.47 billion, Electricity of France, a France based Utilities organisation with 171862 employees and revenues of $151.00 billion, Vernal Biosciences, a United States based Oil, Gas and Chemicals organisation with 9886 employees and revenues of $144.77 billion and many others.
Contact us if you need a completed and verified list of companies using SAP CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAP CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
2 Sisters Food Group | Consumer Packaged Goods | 14000 | $4.1B | United Kingdom | SAP | SAP CRM | CRM | 2012 | n/a |
In 2012, 2 Sisters Food Group implemented SAP CRM, a CRM application, to centralize commercial account work and standardize customer interaction workflows. The deployment targeted the commercial organization and key account management teams across the United Kingdom, with the platform positioned to support seasonal sales cycles and account continuity during peak trading periods.
Configuration emphasized core CRM capabilities including account and contact management, opportunity and pipeline tracking, sales force automation, and operational reporting. The implementation included configuration of key account workflows and dashboards to support Key Account Executive activities, and the solution was provisioned to enable role based access and standardized account records for sales and customer service functions.
Operationally, staff were trained on SAP CRM alongside BI Analyzer and Futurmaster as part of a broader capability uplift for commercial planning and account reporting, enabling cross functional use of customer and planning information. Training and multi tool familiarity were used to reinforce new operational processes rather than to imply direct technical integrations between those products and SAP CRM.
Governance centered on formalizing Key Account Executive responsibilities within the CRM environment, with process controls and workflow handoffs embedded to manage seasonal handovers and account ownership. Individual performance during the Christmas period and subsequent multi system training endorsed a promotion into the vacant Key Account Executive role, illustrating how user capability and governance around SAP CRM influenced role assignments and commercial operating practices.
|
 |
A2A | Utilities | 13267 | $16.8B | Italy | SAP | SAP CRM | CRM | 2014 | n/a |
In 2014 A2A implemented SAP CRM to manage inbound call handling for its natural gas and electricity customer operations. The SAP CRM deployment focused on inbound interaction management, centralizing activation, deactivation and turnaround workflows for energy contracts. This implementation positioned SAP CRM as the primary CRM platform supporting contact center routing and customer interaction logging.
A2A configured SAP CRM to support contract lifecycle activities, case management for inbound requests, appointment scheduling for execution of work on counters, and billing coordination for plant accounts. Functional capabilities included interaction center call handling, service order creation for field activities, and customer master data updates tied to contract events. These configurations reflect standard CRM capabilities aligned to utilities operational workflows.
Operational coverage encompassed the contact center, field operations responsible for meter and counter appointments, and billing teams that handle plant invoicing. Governance emphasized standardized workflows for turnaround and appointment orchestration, enabling consistent handoff from call agents to field crews and billing processes. The SAP CRM implementation is documented as the system of record for inbound customer touchpoints at A2A.
|
 |
AB InBev Korea OB Beer | Consumer Packaged Goods | 1800 | $1.0B | South Korea | SAP | SAP CRM | CRM | 2004 | n/a |
In 2004 AB InBev Korea OB Beer, Oriental Brewery Company implemented SAP CRM as a CRM solution through a focused SAP CRM 4.0 Handheld Sales SFA project. The initiative ran from February 2004 to June 2004 and targeted Sales Force Automation for field sales teams in Korea using PDA devices.
The implementation configured the Mobile Engine 2.1 landscape and the customer master and sales scenario components of CRM online together with Handheld Sales to deliver mobile SFA workflows. SAP CRM 4.0 Handheld Sales SFA was configured to support account and visit management, order capture and offline synchronization patterns typical for handheld sales applications.
A middleware tier was designed and configured within CRM online to assure data consistency and replication with R/3, enabling synchronized customer master and transaction data across the CRM landscape and the R/3 transactional system. Governance focused on configuration-driven rollout and middleware reconciliation processes to maintain operational integrity across sales, distribution and field operations in Korea.
|
 |
|
Consumer Packaged Goods | 1653 | $2.0B | United Kingdom | SAP | SAP CRM | CRM | 2008 | n/a |
|
|
|
|
Professional Services | 1600 | $340M | Ireland | SAP | SAP CRM | CRM | 2012 | n/a |
|
|
|
|
Professional Services | 791000 | $64.9B | Ireland | SAP | SAP CRM | CRM | 2009 | n/a |
|
|
|
|
Banking and Financial Services | 14000 | $24.1B | Netherlands | SAP | SAP CRM | CRM | 2010 | n/a |
|
|
|
|
Professional Services | 31360 | $23.8B | United States | SAP | SAP CRM | CRM | 2002 | n/a |
|
|
|
|
Utilities | 1500 | $500M | United States | SAP | SAP CRM | CRM | 2012 | n/a |
|
|
|
|
Media | 50 | $2M | Mexico | SAP | SAP CRM | CRM | 2018 | n/a |
|
Buyer Intent: Companies Evaluating SAP CRM
- Enderun, a Philippines based Education organization with 700 Employees
- Hecht Kugellager, a Germany based Distribution company with 28 Employees
- Anthem Business Solutions, a United States based Professional Services organization with 22 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||