List of LinkedIn Targeting Customers
Microsoft
One Microsoft Way,
Redmond, 98052-6399, WA,
United States
Redmond, 98052-6399, WA,
United States
1 425-882-8080
Professional Services
228000
$320.0B
Since 2010, our global team of researchers has been studying LinkedIn Targeting customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LinkedIn Targeting for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LinkedIn Targeting for Account Based Marketing include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, ServiceNow, a United States based Professional Services organisation with 29187 employees and revenues of $13.28 billion, TransUnion, a United States based Professional Services organisation with 13200 employees and revenues of $3.83 billion, Genesys, a United States based Professional Services organisation with 6200 employees and revenues of $2.45 billion, Unity, a United States based Professional Services organisation with 7703 employees and revenues of $1.81 billion and many others.
Contact us if you need a completed and verified list of companies using LinkedIn Targeting, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LinkedIn Targeting customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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9STAR | Professional Services | 20 | $3M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2016 | n/a |
In 2016, 9STAR implemented LinkedIn Targeting for Account Based Marketing as a small professional services firm operating an independent sales practice from a home office. 9STAR used LinkedIn Targeting, provided by Microsoft, to source and research prospects, focusing on key leaders at universities in Washington DC, Arizona, and Missouri, combining platform-driven prospect lists with manual outreach workflows.
The implementation emphasized targeted prospecting and outreach capabilities typical of Account Based Marketing, including using LinkedIn Targeting to identify decision makers, executing cold calls and cold emails, organizing meetings and product demos, and running social media campaigns across LinkedIn, Facebook, and Twitter. Functional activities included graphic marketing material creation, refining a two minute executive pitch, and structured prospect-to-demo conversion steps that fed the sales pipeline.
Operational coverage spanned sales, marketing, and account management, with governance processes established around onboarding and training new sales staff, managing accounts, and cultivating stakeholder relationships to drive renewals. Outcomes recorded in the engagement included closing new business and signing new clients, and account management activities to ensure client satisfaction and renewals.
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BMW of Bowling Green | Retail | 10 | $2M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2018 | n/a |
In 2018, BMW of Bowling Green implemented LinkedIn Targeting under the Account Based Marketing category. The vendor was Microsoft and the initiative was scoped to support a small retail dealership with 10 employees, with primary objectives focused on prospecting new customers through LinkedIn targeting, cold calls, and other social media platform targeting. The implementation emphasized lead generation and front-line qualification workflows that feed showroom sales activity.
LinkedIn Targeting was configured to support audience segmentation and targeted campaign execution, combined with lead capture and prequalification processes used by sales staff. Functional capabilities implemented included campaign targeting for neighborhood and business segments, scripted cold call coordination aligned to social outreach, and qualification steps to assess client budget fit before advancing sales conversations. The dealership also operationalized processes to work with banks for individual financial approvals and to inspect and take stock of inventory on the floor as part of the lead to sale sequence.
Operational coverage centered on the sales and service functions within the dealership, with staff networking with local businesses and individuals to extend reach and coordinate appointments for visits and service. Governance focused on workflow standardization for prequalifying clients and scheduling, ensuring sales handoffs to finance and service were managed consistently. The narrative reflects an Account Based Marketing implementation that embeds LinkedIn Targeting into day to day prospecting, qualification, and appointment orchestration at the dealership.
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Broadcast Music | Media | 2500 | $1.3B | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2017 | n/a |
In 2017 Broadcast Music implemented LinkedIn Targeting as an Account Based Marketing initiative to reshape outreach to senior executives and concentrate selling motions on named accounts. The LinkedIn Targeting deployment was positioned to reduce high volume cold calling and to increase discovery meeting cadence across sales and business development teams.
The implementation emphasized account selection and persona-level targeting, with LinkedIn Targeting used to surface and engage decision makers through personalized outreach sequencing. Typical Account Based Marketing capabilities were applied, including audience segmentation, message personalization, multichannel prospecting across LinkedIn, email, Skype and conference calling, and engagement tracking tied back to sales workflows.
LinkedIn Targeting was operationalized alongside Salesforce for CRM capture and pipeline management, and Five9 for telephony orchestration, with reps leveraging all available online resources to qualify and convert accounts. The operational coverage focused on sales and client acquisition teams dealing with top-level executive prospects, using LinkedIn Targeting as the primary social touchpoint in a blended outreach cadence.
Governance centered on daily activity targets and quota measurement, with LinkedIn Targeting integrated into the daily outreach cadence. Outcomes recorded in the deployment included slashing more than 100 daily cold calls, generating six new discovery meetings per day on a consistent basis, targeting a minimum of three closed sales per day through coordinated use of Salesforce, Five9 and LinkedIn Targeting, and maintaining an 85 percent success rate toward quota.
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Cain Watters & Associates | Professional Services | 150 | $20M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2017 | n/a |
In 2017, Cain Watters & Associates implemented LinkedIn Targeting, a Microsoft application, to support Account Based Marketing aimed at dental professional audiences. The deployment centralized paid social advertising and audience-targeted content within the firm, aligning marketing and business development activities under an ABM approach.
The implementation covered campaign-level audience segmentation and creative execution, including creation of social media posts for Facebook and LinkedIn targeting dental professionals, development of advertising copy, and editorial copy editing for presentations and ad materials. LinkedIn Targeting was used as the primary channel for professional targeting while content and creative work fed both social and owned channels, and the firm also managed its internal web page as part of the content delivery stack.
Operational scope included the firm marketing function with direct coordination with business development and communications, and outreach research to identify speaking and advertising opportunities at dental forums. Activities were organized around campaign planning, audience definition, and content scheduling, with event and forum outreach integrated into campaign calendars.
Governance emphasized centralized content review and copy editing workflows, with marketing owning creative approvals and campaign execution. Operational processes aligned advertising creation, editorial signoff, and placement planning to ensure consistent messaging across LinkedIn Targeting and related social placements.
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Cartridge World North America | Retail | 900 | $130M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2013 | n/a |
In 2013 Cartridge World North America implemented LinkedIn Targeting for Account Based Marketing to support sales and marketing operations across its franchise network. The initiative was driven by the Operations Manager for Agency Development and targeted 38 stores in the PNW and NCB territories.
LinkedIn Targeting was configured to emphasize audience segmentation and search optimization to locate retail and business customers, aligned with Account Based Marketing workflows at the store level. The implementation leveraged platform targeting capabilities typical of the category, focusing on role-based and firmographic selection and campaign-level messaging to prioritize outreach to high-value accounts.
Operational governance placed the Operations Manager as the communication liaison between franchisees and Cartridge World North America, introducing new products and technologies to forecast store sell-through and disseminating territory best practices. Rollout activities included training and process alignment across franchise stores to standardize targeting and lead qualification procedures.
Implementation activity ran from September 2013 to July 2015, and the LinkedIn Targeting measures were reported to help grow new business sales by 30 percent, supported by search optimization specialization to identify retail and business customers.
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Banking and Financial Services | 1832 | $1.0B | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2014 | n/a |
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Professional Services | 300 | $50M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2020 | n/a |
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Construction and Real Estate | 300 | $80M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2015 | n/a |
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Professional Services | 6200 | $2.5B | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2018 | n/a |
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Professional Services | 10 | $1M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating LinkedIn Targeting
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating LinkedIn Targeting. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating LinkedIn Targeting for Account Based Marketing include:
- Rural Health Association Of Tennessee, a United States based Non Profit organization with 25 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD LinkedIn Targeting Coverage
LinkedIn Targeting is a Account Based Marketing solution from Microsoft.
Companies worldwide use LinkedIn Targeting, from small firms to large enterprises across 21+ industries.
Organizations such as Microsoft, ServiceNow, TransUnion, Genesys and Unity are recorded users of
LinkedIn Targeting for Account Based Marketing.
Companies using LinkedIn Targeting are most concentrated in Professional Services, with adoption spanning over 21 industries.
Companies using LinkedIn Targeting are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of LinkedIn Targeting across Americas, EMEA, and APAC.
Companies using LinkedIn Targeting range from small businesses with 0-100 employees - 36.84%, to mid-sized firms with 101-1,000 employees - 26.32%, large organizations with 1,001-10,000 employees - 21.05%, and global enterprises with 10,000+ employees - 15.79%.
Customers of LinkedIn Targeting include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified LinkedIn Targeting customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.