List of LinkedIn Targeting Customers
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Since 2010, our global team of researchers has been studying LinkedIn Targeting customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LinkedIn Targeting for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LinkedIn Targeting for Account Based Marketing include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, ServiceNow, a United States based Professional Services organisation with 26293 employees and revenues of $10.98 billion, TransUnion, a United States based Professional Services organisation with 13200 employees and revenues of $3.83 billion, Genesys, a United States based Professional Services organisation with 6200 employees and revenues of $2.30 billion, Unity, a United States based Professional Services organisation with 7703 employees and revenues of $1.81 billion and many others.
Contact us if you need a completed and verified list of companies using LinkedIn Targeting, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LinkedIn Targeting customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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9STAR | Professional Services | 20 | $3M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2016 | n/a |
In 2016, 9STAR implemented LinkedIn Targeting for Account Based Marketing as a small professional services firm operating an independent sales practice from a home office. 9STAR used LinkedIn Targeting, provided by Microsoft, to source and research prospects, focusing on key leaders at universities in Washington DC, Arizona, and Missouri, combining platform-driven prospect lists with manual outreach workflows.
The implementation emphasized targeted prospecting and outreach capabilities typical of Account Based Marketing, including using LinkedIn Targeting to identify decision makers, executing cold calls and cold emails, organizing meetings and product demos, and running social media campaigns across LinkedIn, Facebook, and Twitter. Functional activities included graphic marketing material creation, refining a two minute executive pitch, and structured prospect-to-demo conversion steps that fed the sales pipeline.
Operational coverage spanned sales, marketing, and account management, with governance processes established around onboarding and training new sales staff, managing accounts, and cultivating stakeholder relationships to drive renewals. Outcomes recorded in the engagement included closing new business and signing new clients, and account management activities to ensure client satisfaction and renewals.
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BMW of Bowling Green | Retail | 10 | $2M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2018 | n/a |
In 2018, BMW of Bowling Green implemented LinkedIn Targeting under the Account Based Marketing category. The vendor was Microsoft and the initiative was scoped to support a small retail dealership with 10 employees, with primary objectives focused on prospecting new customers through LinkedIn targeting, cold calls, and other social media platform targeting. The implementation emphasized lead generation and front-line qualification workflows that feed showroom sales activity.
LinkedIn Targeting was configured to support audience segmentation and targeted campaign execution, combined with lead capture and prequalification processes used by sales staff. Functional capabilities implemented included campaign targeting for neighborhood and business segments, scripted cold call coordination aligned to social outreach, and qualification steps to assess client budget fit before advancing sales conversations. The dealership also operationalized processes to work with banks for individual financial approvals and to inspect and take stock of inventory on the floor as part of the lead to sale sequence.
Operational coverage centered on the sales and service functions within the dealership, with staff networking with local businesses and individuals to extend reach and coordinate appointments for visits and service. Governance focused on workflow standardization for prequalifying clients and scheduling, ensuring sales handoffs to finance and service were managed consistently. The narrative reflects an Account Based Marketing implementation that embeds LinkedIn Targeting into day to day prospecting, qualification, and appointment orchestration at the dealership.
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Broadcast Music | Media | 2500 | $1.3B | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2017 | n/a |
In 2017 Broadcast Music implemented LinkedIn Targeting as an Account Based Marketing initiative to reshape outreach to senior executives and concentrate selling motions on named accounts. The LinkedIn Targeting deployment was positioned to reduce high volume cold calling and to increase discovery meeting cadence across sales and business development teams.
The implementation emphasized account selection and persona-level targeting, with LinkedIn Targeting used to surface and engage decision makers through personalized outreach sequencing. Typical Account Based Marketing capabilities were applied, including audience segmentation, message personalization, multichannel prospecting across LinkedIn, email, Skype and conference calling, and engagement tracking tied back to sales workflows.
LinkedIn Targeting was operationalized alongside Salesforce for CRM capture and pipeline management, and Five9 for telephony orchestration, with reps leveraging all available online resources to qualify and convert accounts. The operational coverage focused on sales and client acquisition teams dealing with top-level executive prospects, using LinkedIn Targeting as the primary social touchpoint in a blended outreach cadence.
Governance centered on daily activity targets and quota measurement, with LinkedIn Targeting integrated into the daily outreach cadence. Outcomes recorded in the deployment included slashing more than 100 daily cold calls, generating six new discovery meetings per day on a consistent basis, targeting a minimum of three closed sales per day through coordinated use of Salesforce, Five9 and LinkedIn Targeting, and maintaining an 85 percent success rate toward quota.
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Professional Services | 150 | $20M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2017 | n/a |
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Retail | 900 | $130M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2013 | n/a |
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Banking and Financial Services | 1832 | $1.0B | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2014 | n/a |
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Professional Services | 300 | $50M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2020 | n/a |
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Construction and Real Estate | 300 | $80M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2015 | n/a |
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Professional Services | 6200 | $2.3B | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2018 | n/a |
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Professional Services | 10 | $1M | United States | Microsoft | LinkedIn Targeting | Account Based Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating LinkedIn Targeting
- Rural Health Association Of Tennessee, a United States based Non Profit organization with 25 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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