List of Microsoft Dynamics 365 Customer Insights Customers
Redmond, 98052-6399, WA,
United States
Since 2010, our global team of researchers has been studying Microsoft Dynamics 365 Customer Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics 365 Customer Insights for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics 365 Customer Insights for Customer Data Platform include: Walgreens Boots Alliance, a United States based Retail organisation with 312000 employees and revenues of $147.70 billion, Ingram Micro, a United States based Distribution organisation with 23500 employees and revenues of $48.00 billion, Rexel, a France based Distribution organisation with 26804 employees and revenues of $22.78 billion, Siemens Mobility, a Germany based Transportation organisation with 36800 employees and revenues of $14.25 billion, Subway UK & Ireland, a United Kingdom based Leisure and Hospitality organisation with 10000 employees and revenues of $5.00 billion and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics 365 Customer Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Dynamics 365 Customer Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A2Dominion Group | Non Profit | 1000 | $556M | United Kingdom | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2019 | n/a |
In 2019 A2Dominion Group deployed Microsoft Dynamics 365 Customer Insights as a Customer Data Platform to support a wider Microsoft Dynamics effort that included Customer Experience and Finance and Operations upgrades. The implementation targeted customer facing and back office business functions, with an emphasis on unifying customer data for sales, customer service, complaints and resolution, and finance teams across the UK organization.
Microsoft Dynamics 365 Customer Insights was configured to deliver unified customer profiles, segmentation and audience management, and insight surfaces to inform customer experience workflows. Implementation work included building profile stitching and identity resolution patterns, configuring segment definitions for targeted outreach, and surfacing behavioral and transactional insights to downstream CX processes.
The project integrated Customer Insights with the upgraded Customer Experience and Finance and Operations modules within the Microsoft Dynamics suite, enabling profile data and audience definitions to be consumed by service and financial processes. Operational rollout included role based training from agents to directors, with learning and development designing virtual workshops, webinars and e learning to embed new ways of working.
Governance and sustainment were driven through an LMS, with learning and development managing and configuring the LMS to deliver business as usual lessons and self directed learning. Training deliverables included 19 course materials produced in a four week period and delivery to more than 70 participants, yielding an overall stakeholder satisfaction score of 79 percent across sales, customer service, finance and complaints functions.
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Australian Finance Industry Association | Banking and Financial Services | 150 | $15M | Australia | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2020 | 365 Mechanix |
In 2020 Australian Finance Industry Association implemented Microsoft Dynamics 365 Customer Insights as its Customer Data Platform to centralize member data and support membership engagement workflows, with deployment and configuration delivered by partner 365 Mechanix. The implementation was aligned with AFIA’s existing Microsoft footprint, intended to unify member records for use across Membership Services, Marketing, and executive outreach functions.
Microsoft Dynamics 365 Customer Insights was configured to create unified member profiles through identity resolution, attribute consolidation, and persistent segmentation, leveraging typical Customer Data Platform capabilities for real-time data ingestion, profile enrichment, and audience orchestration. The deployment emphasized functional modules for profile unification, segment building, and analytics-ready data models to surface engagement signals for campaigns and event follow up.
The Customer Insights instance was integrated with Office 365 and the organization’s Dynamics 365 Marketing environment to import verified contact and engagement data, establishing a single repository for member information and supporting downstream campaign orchestration and event targeting. 365 Mechanix populated the platform with verified data and applied data governance controls to improve record accuracy and traceability, supporting AFIA’s statutory member register requirements and regular reporting needs.
Operational rollout was staged to leverage existing Dynamics 365 Marketing processes and to provide Membership Services and Marketing staff with consolidated access to member intelligence. Governance and process changes focused on centralized data stewardship, controlled ingestion pipelines, and role based access to member profiles, enabling more consistent communications and coordinated event outreach across the organization.
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Australian Pacific Airports (Melbourne Airport) | Transportation | 405 | $800M | Australia | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2020 | KPMG |
In 2020, Australia Pacific Airports implemented Microsoft Dynamics 365 Customer Insights as a core Customer Data Platform to harmonize customer and marketing data across Melbourne Airport and Launceston Airport. The Microsoft Dynamics 365 Customer Insights deployment formed part of a broader Dynamics 365 platform rollout that also included Finance, Customer Service, Sales, Field Service, Supply Chain Management, and the Asset Management Add-in.
Implementation context and scope focused on a cloud-based, centralized data environment to replace fragmented on-premises applications and disparate marketing lists, with a specific migration of more than two million marketing contacts. The deployment targeted passenger and tenant facing functions across Melbourne Airport and Launceston Airport, aligning marketing, operations, property management, and asset teams on a single data source to support everyday passenger journeys and commercial activities.
Modules and configuration work centered on Microsoft Dynamics 365 Customer Insights for unified customer profiles and journey orchestration, Dynamics 365 Field Service and Asset Management for work order and preventative maintenance orchestration, and Finance for integrated invoicing and procurement workflows. The team performed deduplication and data harmonization, built automated marketing journeys and email templates, and configured prioritized work order routing so operational fixes such as runway or critical asset repairs are triaged ahead of routine maintenance.
Integrations and architecture included dual-write synchronization and global address book capabilities to unify party data across the Dynamics 365 platform, and explicit integrations with Oracle Primavera for project operations, IBM Maximo for enterprise asset considerations, Salesforce for historical marketing data, and Flex Property for leasing workflows. KPMG was engaged as the SI VAR on the program, and the internal team established an ongoing partnership with Microsoft account management and the FastTrack team to stabilize architecture, data mapping, and post-implementation support.
Governance and rollout followed a four-part deployment schedule executed from August 2021 through October 2022, with systems running in production from November 2022. Early project challenges prompted a governance reset and focused change management, with APAC adapting processes to product capabilities to improve adoption among hundreds of contract and operational users. Explicitly stated outcomes include automated preventative maintenance schedules covering 50,000 physical assets, centralized procurement and inventory visibility, marketing-driven revenue of 4.5 million Australian dollars since May of the reported period, faster response to urgent customer issues now addressed within 24 hours, and a simplified IT estate with regular security updates from Microsoft and continued roadmap work including real-time journeys for parking bookings and further Finance integrations.
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CNH Industrial Italy | Manufacturing | 5000 | $562M | Italy | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2024 | n/a |
In 2024, CNH Industrial Italy implemented Microsoft Dynamics 365 Customer Insights as a centralized Customer Data Platform to consolidate customer intelligence across its distributed sales and dealer network. Microsoft Dynamics 365 Customer Insights is positioned to support marketing orchestration and customer profile unification for brand managers, area managers, CRM specialists, marketing teams, and an ecosystem of about 11,500 distributors and retailers.
The implementation emphasizes unified customer profiling, identity resolution and audience segmentation, behavior and transaction enrichment, and activation into digital marketing channels. These capabilities in Microsoft Dynamics 365 Customer Insights are used to support lead nurturing workflows and to provide timely marketing data that feeds the organizationwide lead to offer and forecasting processes led from Dynamics 365 Sales.
Operationally the Customer Data Platform is deployed alongside the broader Dynamics 365 estate, aligning marketing profiles with Dynamics 365 Sales forecasts and with Dynamics 365 Finance and Supply Chain Management deployments that began in APAC. The scope of use for Microsoft Dynamics 365 Customer Insights covers marketing activities across the company, with rollout coordination in EMEA and LATAM and planned geographic expansion to Australia and New Zealand by the end of 2024 and further European rollouts.
Governance work focused on standardizing CRM processes and a single customer database to turn CRM into a strategic capability rather than a transactional tool. New workflows were established for sharing forecasts with dealers, supporting a lead to offer sales process that includes product configurator assisted quoting, and increasing cross functional visibility between marketing and sales teams.
The implementation builds on earlier Dynamics 365 Sales adoption, which launched in 2020 and achieved adoption by roughly 1,500 dealers, generated more than 1 million customer accounts and produced tens of thousands of won opportunities. On the ERP side, Dynamics 365 Finance and Supply Chain Management deployments in APAC delivered documented benefits including cost reduction and tighter integration of dealer activities into core finance and supply chain processes.
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Hoffmann Group | Manufacturing | 4500 | $1.1B | Germany | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2022 | n/a |
In 2022, Hoffmann Group implemented Microsoft Dynamics 365 Customer Insights as its Customer Data Platform to support field sales and marketing functions. The deployment was executed as part of a broader cloud-first consolidation alongside Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Marketing to centralize customer data for on-site consultations and customer lifecycle management.
Microsoft Dynamics 365 Customer Insights was configured to produce unified customer profiles and a shared Dataverse for reporting, and to enable marketing list and lifecycle management workflows. The program extended Dynamics 365 Sales capabilities, delivering the Orange CRM mobile app to field sales consultants so they have access to complete customer histories, order records and digitally recorded visit reports at the point of service.
The implementation integrated with Azure Active Directory for mobile authentication, used Azure Application Insights for monitoring and error detection, and leveraged Microsoft Forms for web capture into the common data layer. Operational coverage included field service teams, approximately 1,700 colleagues in the field sales organization, marketing, and IT architecture and application services across Hoffmann Group’s branch and partner network in over 50 countries.
Governance focused on establishing a common Dataverse for consolidated reporting and staged expansion to additional Dynamics modules such as Dynamics 365 Field Service. Reported operational outcomes included faster mobile synchronization, more direct technical access without VPN, and improved administrative transparency through Azure Application Insights, while many field users experienced seamless continuity and improved system responsiveness.
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Distribution | 23500 | $48.0B | United States | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2020 | n/a |
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Professional Services | 150 | $15M | Spain | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2022 | n/a |
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Manufacturing | 600 | $130M | United States | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2022 | TTEC |
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Non Profit | 3882 | $500M | United Kingdom | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2019 | n/a |
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Aerospace and Defense | 250 | $70M | United States | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | 2022 | Sikich |
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Buyer Intent: Companies Evaluating Microsoft Dynamics 365 Customer Insights
- Danish Crown, a Denmark based Consumer Packaged Goods organization with 25918 Employees
- Nuuday, a Denmark based Communications company with 3075 Employees
- Milwaukee Tool, a United States based Manufacturing organization with 10000 Employees
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