List of Sabre GDS Customers
SABRE
3150 Sabre Drive,
Southlake, 76092, TX,
United States
Southlake, 76092, TX,
United States
1 682-605-1000
Professional Services
4650
$2.8B
Since 2010, our global team of researchers has been studying Sabre GDS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre GDS for Reservation and Booking Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre GDS for Reservation and Booking Management include: LATAM Airlines Group, a Chile based Transportation organisation with 36477 employees and revenues of $12.36 billion, Air India, a India based Transportation organisation with 30000 employees and revenues of $9.30 billion, Jet2, a United Kingdom based Transportation organisation with 11716 employees and revenues of $6.10 billion, ACT Government, a Australia based Government organisation with 6085 employees and revenues of $5.13 billion, Priceline, a United States based Professional Services organisation with 1930 employees and revenues of $820.0 million and many others.
Contact us if you need a completed and verified list of companies using Sabre GDS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre GDS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ACT Government | Government | 6085 | $5.1B | Australia | SABRE | Sabre GDS | Reservation and Booking Management | 2024 | n/a |
In 2024, ACT Government implemented Sabre GDS as its Reservation and Booking Management application. The deployment is centered on the ACT Government travel desk in Canberra and aligns with FCM Government Team operations that service government corporate travel accounts, with the job profile explicitly referencing support activity for government departments including a stated link to NSW Government department requirements.
The Sabre GDS implementation concentrates on core booking and servicing modules, including air, car, hotel and ground transportation reservations, fare management and complex itinerary construction, ticketing and ticket exchanges, Phase IV ticketing workflows and CRS productivity functions for PNR management. Functional workflows described in the operational notes include international fare skills, itinerary servicing, ticket exchanges and changes, and productivity practices aligned to corporate travel management.
Operational governance is structured around travel management processes that require Sabre GDS proficiency, adherence to account guidelines, company procedures and customer service standards, and team-based servicing of client accounts. Role expectations emphasize travel manager and consultant responsibilities for fares and complex itineraries, maintaining client relationships and following procedural controls for ticketing and exchanges as described in the FCM Government Team role specification.
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Air India | Transportation | 30000 | $9.3B | India | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
In 2023, Air India implemented Sabre GDS to distribute its domestic flight content to travel agencies in India. This action is categorized under Reservation and Booking Management and establishes Sabre GDS as the primary distribution channel for Air India domestic fares, seats and inventory for points of sale inside India effective January 1, 2024.
The implementation focused on content distribution and booking orchestration typical of Reservation and Booking Management systems, including configuration of fare and inventory feeds, shopping and pricing flows, and reservation booking workflows to support agent ticketing. The rollout included workstreams for cataloging domestic schedules, synchronizing seat availability and mapping fare families for agent shopping, and preparing systems to surface New Distribution Capability content for future distribution through Sabre.
Operational integrations centered on Sabre travel marketplace and Sabre GDS connectivity, enabling Sabre connected travel agents in India to access and book Air India flights alongside other carriers to construct multi carrier itineraries. The agreement also preserves Air India ability to distribute NDC content globally through Sabre in the future, and it builds on earlier 2023 distribution arrangements that extended Air India content to agencies outside India.
Governance and business function impacts include changes to commercial distribution strategy, agency sales operations, and inventory distribution governance to manage expanded points of sale within India. The partnership was positioned to expand geographic reach and enhance revenue opportunities for Air India while increasing Sabre footprint in the Indian travel market, outcomes that were explicitly stated in the agreement.
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Air Moana | Transportation | 75 | $10M | French Polynesia | SABRE | Sabre GDS | Reservation and Booking Management | 2024 | n/a |
In 2024 Air Moana implemented Sabre GDS to extend its distribution footprint, aligning the carrier with a global marketplace for Reservation and Booking Management. The deployment centers on connecting Air Moana from Tahiti International Airport to Sabre's travel agency network, enabling distribution of fares and content for the carrier's inter-island routes that serve Bora Bora, Moorea, Raiatea, Rangiroa, Nuku Hiva, and Hiva Oa.
The Sabre GDS implementation focuses on core reservation and booking workflows typical of the Reservation and Booking Management category, including fare and inventory distribution, booking capture, and content syndication to agency point of sale. Configuration work included mapping Air Moana fare families and inventory buckets into Sabre's distribution schema and enabling booking retrieval and passenger name record creation through standard GDS transaction flows.
Operationally the integration exposes Air Moana content to Sabre-connected travel agents across Sabre's global ecosystem, shifting primary sales and distribution channels toward agency retailing and leisure travel intermediaries. The scope of the rollout is airline-facing, concentrated on commercial and reservations operations based in French Polynesia, and supports retailing and fulfillment workflows used by travel agencies to create and issue customer itineraries.
Governance for the distribution agreement formalized content distribution rules and channel controls, and the implementation was positioned to support Air Moana's expansion efforts by giving Sabre-connected agents access to additional airline content. The result is broader market access for Air Moana through Sabre's Global Distribution System, enabling travel agents to create personalized offers for leisure travelers to French Polynesia.
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Air Seoul | Transportation | 482 | $50M | South Korea | SABRE | Sabre GDS | Reservation and Booking Management | 2016 | n/a |
In 2016, Air Seoul implemented Sabre GDS to publish its inventory through a Global Distribution System and expand commercial distribution. The deployment targeted Reservation and Booking Management to expose fares, schedules, and booking endpoints to travel agents and retail channels as the carrier moved from domestic launch to international operations.
The implementation configured Sabre Travel Marketplace connectivity and Sabre Travel Network reservation pathways to support fare distribution and booking flows. Functional capabilities emphasized low fare shopping tools and agent-facing content distribution, while Sabre GDS provided the booking, availability, and ticketing interfaces commonly used by travel agencies and corporate buyers.
The multi-year global distribution agreement gave 425,000 Sabre-connected travel agents access to Air Seoul content, aligning distribution with the carriers international route expansion to Japan, Cambodia and other regional destinations. Sabre Travel Networks established footprint in Korea and the Asia Pacific region was used to extend Air Seouls commercial reach into both agency and corporate travel channels.
Governance was structured through the signed global distribution agreement, enabling ongoing commercial support and localized engagement from Sabre for Asia Pacific operations. The arrangement was presented as a channel expansion to help Air Seoul market and sell seats more effectively via the Sabre GDS and Sabre Travel Marketplace, particularly as the airline scaled international services.
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Jet2 | Transportation | 11716 | $6.1B | United Kingdom | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
In 2023 Jet2 implemented Sabre GDS as part of a Reservation and Booking Management distribution initiative, formalized through a multi year distribution agreement with Sabre. The agreement positions Sabre GDS as the channel for delivering Jet2 flight content to Sabre affiliated travel agencies, and establishes the application as a primary distribution conduit for Jet2 commercial inventory.
The Sabre GDS deployment focused on making Jet2.com flight availability, fares and booking functionality accessible to global agency partners, aligning with the airline’s Summer Sun programme for 2025 which placed over 16 million seats on sale to 46 destinations from 11 UK airports. Sabre GDS supports standard reservation and booking management capabilities, enabling inventory distribution, agency booking and reservation record creation consistent with Reservation and Booking Management workflows.
Operational coverage centers on Sabre connected travel agencies and Jet2’s commercial distribution organization, extending Jet2 channel reach without changes to named back office systems in the public announcement. The implementation impacts distribution, reservations and channel sales functions, providing an additional retail channel for seasonal and year round flight programmes including Winter 23/24, Summer 24 and Winter 24/25.
Governance of the engagement is codified as a multi year distribution model, intended to offer long term access to Jet2 content through Sabre GDS while supporting continued growth in the leisure travel market. Publicly stated outcomes include seamless access for Sabre connected agencies to Jet2.com flights and a strategic distribution partnership designed to support Jet2 ongoing expansion.
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Retail | 1700 | $184M | Switzerland | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
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Transportation | 36477 | $12.4B | Chile | SABRE | Sabre GDS | Reservation and Booking Management | 2024 | n/a |
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Transportation | 1581 | $593M | Thailand | SABRE | Sabre GDS | Reservation and Booking Management | 2025 | n/a |
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Transportation | 1000 | $130M | United States | SABRE | Sabre GDS | Reservation and Booking Management | 2020 | n/a |
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Leisure and Hospitality | 369 | $12M | United Kingdom | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
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Buyer Intent: Companies Evaluating Sabre GDS
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Sabre GDS. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Sabre GDS for Reservation and Booking Management include:
- Progesys, a Canada based Professional Services organization with 75 Employees
- American Airlines, a United States based Transportation company with 136900 Employees
- JetBlue, a United States based Transportation organization with 23000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Progesys | Professional Services | 75 | $8M | Canada | 2026-04-02 |
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American Airlines | Transportation | 136900 | $54.2B | United States | 2026-02-23 |
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JetBlue | Transportation | 23000 | $9.3B | United States | 2026-02-20 |
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Professional Services | 500 | $60M | United States | 2026-02-10 |
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Professional Services | 2000 | $300M | Spain | 2026-02-04 |
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Transportation | 1800 | $519M | Brazil | 2026-01-17 |
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Banking and Financial Services | 18 | $2M | United States | 2025-12-22 |
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Banking and Financial Services | 130 | $15M | United States | 2025-12-02 |
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Professional Services | 11849 | $95.8B | China | 2025-10-17 |
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Government | 250 | $30M | United States | 2025-09-30 |
FAQ - APPS RUN THE WORLD Sabre GDS Coverage
Sabre GDS is a Reservation and Booking Management solution from SABRE.
Companies worldwide use Sabre GDS, from small firms to large enterprises across 21+ industries.
Organizations such as LATAM Airlines Group, Air India, Jet2, ACT Government and Priceline are recorded users of
Sabre GDS for Reservation and Booking Management.
Companies using Sabre GDS are most concentrated in Transportation, Government and Professional Services, with adoption spanning over 21 industries.
Companies using Sabre GDS are most concentrated in Chile, India and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Sabre GDS across Americas, EMEA, and APAC.
Companies using Sabre GDS range from small businesses with 0-100 employees - 9.09%, to mid-sized firms with 101-1,000 employees - 27.27%, large organizations with 1,001-10,000 employees - 36.36%, and global enterprises with 10,000+ employees - 27.27%.
Customers of Sabre GDS include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Sabre GDS customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Reservation and Booking Management.