List of Sabre GDS Customers
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Since 2010, our global team of researchers has been studying Sabre GDS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre GDS for Reservation and Booking Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre GDS for Reservation and Booking Management include: LATAM Airlines Group, a Chile based Transportation organisation with 36477 employees and revenues of $12.36 billion, Air India, a India based Transportation organisation with 30000 employees and revenues of $9.30 billion, Jet2, a United Kingdom based Transportation organisation with 11716 employees and revenues of $6.10 billion, ACT Government, a Australia based Government organisation with 6085 employees and revenues of $5.13 billion, Priceline, a United States based Professional Services organisation with 1930 employees and revenues of $820.0 million and many others.
Contact us if you need a completed and verified list of companies using Sabre GDS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre GDS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ACT Government | Government | 6085 | $5.1B | Australia | SABRE | Sabre GDS | Reservation and Booking Management | 2024 | n/a |
In 2024, ACT Government implemented Sabre GDS as its Reservation and Booking Management application. The deployment is centered on the ACT Government travel desk in Canberra and aligns with FCM Government Team operations that service government corporate travel accounts, with the job profile explicitly referencing support activity for government departments including a stated link to NSW Government department requirements.
The Sabre GDS implementation concentrates on core booking and servicing modules, including air, car, hotel and ground transportation reservations, fare management and complex itinerary construction, ticketing and ticket exchanges, Phase IV ticketing workflows and CRS productivity functions for PNR management. Functional workflows described in the operational notes include international fare skills, itinerary servicing, ticket exchanges and changes, and productivity practices aligned to corporate travel management.
Operational governance is structured around travel management processes that require Sabre GDS proficiency, adherence to account guidelines, company procedures and customer service standards, and team-based servicing of client accounts. Role expectations emphasize travel manager and consultant responsibilities for fares and complex itineraries, maintaining client relationships and following procedural controls for ticketing and exchanges as described in the FCM Government Team role specification.
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Air India | Transportation | 30000 | $9.3B | India | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
In 2023, Air India implemented Sabre GDS to distribute its domestic flight content to travel agencies in India. This action is categorized under Reservation and Booking Management and establishes Sabre GDS as the primary distribution channel for Air India domestic fares, seats and inventory for points of sale inside India effective January 1, 2024.
The implementation focused on content distribution and booking orchestration typical of Reservation and Booking Management systems, including configuration of fare and inventory feeds, shopping and pricing flows, and reservation booking workflows to support agent ticketing. The rollout included workstreams for cataloging domestic schedules, synchronizing seat availability and mapping fare families for agent shopping, and preparing systems to surface New Distribution Capability content for future distribution through Sabre.
Operational integrations centered on Sabre travel marketplace and Sabre GDS connectivity, enabling Sabre connected travel agents in India to access and book Air India flights alongside other carriers to construct multi carrier itineraries. The agreement also preserves Air India ability to distribute NDC content globally through Sabre in the future, and it builds on earlier 2023 distribution arrangements that extended Air India content to agencies outside India.
Governance and business function impacts include changes to commercial distribution strategy, agency sales operations, and inventory distribution governance to manage expanded points of sale within India. The partnership was positioned to expand geographic reach and enhance revenue opportunities for Air India while increasing Sabre footprint in the Indian travel market, outcomes that were explicitly stated in the agreement.
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Air Moana | Transportation | 75 | $10M | French Polynesia | SABRE | Sabre GDS | Reservation and Booking Management | 2024 | n/a |
In 2024 Air Moana implemented Sabre GDS to extend its distribution footprint, aligning the carrier with a global marketplace for Reservation and Booking Management. The deployment centers on connecting Air Moana from Tahiti International Airport to Sabre's travel agency network, enabling distribution of fares and content for the carrier's inter-island routes that serve Bora Bora, Moorea, Raiatea, Rangiroa, Nuku Hiva, and Hiva Oa.
The Sabre GDS implementation focuses on core reservation and booking workflows typical of the Reservation and Booking Management category, including fare and inventory distribution, booking capture, and content syndication to agency point of sale. Configuration work included mapping Air Moana fare families and inventory buckets into Sabre's distribution schema and enabling booking retrieval and passenger name record creation through standard GDS transaction flows.
Operationally the integration exposes Air Moana content to Sabre-connected travel agents across Sabre's global ecosystem, shifting primary sales and distribution channels toward agency retailing and leisure travel intermediaries. The scope of the rollout is airline-facing, concentrated on commercial and reservations operations based in French Polynesia, and supports retailing and fulfillment workflows used by travel agencies to create and issue customer itineraries.
Governance for the distribution agreement formalized content distribution rules and channel controls, and the implementation was positioned to support Air Moana's expansion efforts by giving Sabre-connected agents access to additional airline content. The result is broader market access for Air Moana through Sabre's Global Distribution System, enabling travel agents to create personalized offers for leisure travelers to French Polynesia.
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Transportation | 482 | $50M | South Korea | SABRE | Sabre GDS | Reservation and Booking Management | 2016 | n/a |
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Transportation | 11716 | $6.1B | United Kingdom | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
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Retail | 1700 | $184M | Switzerland | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
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Transportation | 36477 | $12.4B | Chile | SABRE | Sabre GDS | Reservation and Booking Management | 2024 | n/a |
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Transportation | 1581 | $593M | Thailand | SABRE | Sabre GDS | Reservation and Booking Management | 2025 | n/a |
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Transportation | 1000 | $130M | United States | SABRE | Sabre GDS | Reservation and Booking Management | 2020 | n/a |
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Leisure and Hospitality | 369 | $12M | United Kingdom | SABRE | Sabre GDS | Reservation and Booking Management | 2023 | n/a |
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Buyer Intent: Companies Evaluating Sabre GDS
- American Airlines, a United States based Transportation organization with 136900 Employees
- JetBlue, a United States based Transportation company with 23000 Employees
- Business Integra, a United States based Professional Services organization with 500 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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