AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Sabre GDS Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
ACT Government Government 6085 $5.1B Australia SABRE Sabre GDS Reservation and Booking Management 2024 n/a
In 2024, ACT Government implemented Sabre GDS as its Reservation and Booking Management application. The deployment is centered on the ACT Government travel desk in Canberra and aligns with FCM Government Team operations that service government corporate travel accounts, with the job profile explicitly referencing support activity for government departments including a stated link to NSW Government department requirements. The Sabre GDS implementation concentrates on core booking and servicing modules, including air, car, hotel and ground transportation reservations, fare management and complex itinerary construction, ticketing and ticket exchanges, Phase IV ticketing workflows and CRS productivity functions for PNR management. Functional workflows described in the operational notes include international fare skills, itinerary servicing, ticket exchanges and changes, and productivity practices aligned to corporate travel management. Operational governance is structured around travel management processes that require Sabre GDS proficiency, adherence to account guidelines, company procedures and customer service standards, and team-based servicing of client accounts. Role expectations emphasize travel manager and consultant responsibilities for fares and complex itineraries, maintaining client relationships and following procedural controls for ticketing and exchanges as described in the FCM Government Team role specification.
Air India Transportation 30000 $9.3B India SABRE Sabre GDS Reservation and Booking Management 2023 n/a
In 2023, Air India implemented Sabre GDS to distribute its domestic flight content to travel agencies in India. This action is categorized under Reservation and Booking Management and establishes Sabre GDS as the primary distribution channel for Air India domestic fares, seats and inventory for points of sale inside India effective January 1, 2024. The implementation focused on content distribution and booking orchestration typical of Reservation and Booking Management systems, including configuration of fare and inventory feeds, shopping and pricing flows, and reservation booking workflows to support agent ticketing. The rollout included workstreams for cataloging domestic schedules, synchronizing seat availability and mapping fare families for agent shopping, and preparing systems to surface New Distribution Capability content for future distribution through Sabre. Operational integrations centered on Sabre travel marketplace and Sabre GDS connectivity, enabling Sabre connected travel agents in India to access and book Air India flights alongside other carriers to construct multi carrier itineraries. The agreement also preserves Air India ability to distribute NDC content globally through Sabre in the future, and it builds on earlier 2023 distribution arrangements that extended Air India content to agencies outside India. Governance and business function impacts include changes to commercial distribution strategy, agency sales operations, and inventory distribution governance to manage expanded points of sale within India. The partnership was positioned to expand geographic reach and enhance revenue opportunities for Air India while increasing Sabre footprint in the Indian travel market, outcomes that were explicitly stated in the agreement.
Air Moana Transportation 75 $10M French Polynesia SABRE Sabre GDS Reservation and Booking Management 2024 n/a
In 2024 Air Moana implemented Sabre GDS to extend its distribution footprint, aligning the carrier with a global marketplace for Reservation and Booking Management. The deployment centers on connecting Air Moana from Tahiti International Airport to Sabre's travel agency network, enabling distribution of fares and content for the carrier's inter-island routes that serve Bora Bora, Moorea, Raiatea, Rangiroa, Nuku Hiva, and Hiva Oa. The Sabre GDS implementation focuses on core reservation and booking workflows typical of the Reservation and Booking Management category, including fare and inventory distribution, booking capture, and content syndication to agency point of sale. Configuration work included mapping Air Moana fare families and inventory buckets into Sabre's distribution schema and enabling booking retrieval and passenger name record creation through standard GDS transaction flows. Operationally the integration exposes Air Moana content to Sabre-connected travel agents across Sabre's global ecosystem, shifting primary sales and distribution channels toward agency retailing and leisure travel intermediaries. The scope of the rollout is airline-facing, concentrated on commercial and reservations operations based in French Polynesia, and supports retailing and fulfillment workflows used by travel agencies to create and issue customer itineraries. Governance for the distribution agreement formalized content distribution rules and channel controls, and the implementation was positioned to support Air Moana's expansion efforts by giving Sabre-connected agents access to additional airline content. The result is broader market access for Air Moana through Sabre's Global Distribution System, enabling travel agents to create personalized offers for leisure travelers to French Polynesia.
Transportation 482 $50M South Korea SABRE Sabre GDS Reservation and Booking Management 2016 n/a
Transportation 11716 $6.1B United Kingdom SABRE Sabre GDS Reservation and Booking Management 2023 n/a
Retail 1700 $184M Switzerland SABRE Sabre GDS Reservation and Booking Management 2023 n/a
Transportation 36477 $12.4B Chile SABRE Sabre GDS Reservation and Booking Management 2024 n/a
Transportation 1581 $593M Thailand SABRE Sabre GDS Reservation and Booking Management 2025 n/a
Transportation 1000 $130M United States SABRE Sabre GDS Reservation and Booking Management 2020 n/a
Leisure and Hospitality 369 $12M United Kingdom SABRE Sabre GDS Reservation and Booking Management 2023 n/a
Showing 1 to 10 of 11 entries

Buyer Intent: Companies Evaluating Sabre GDS

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Sabre GDS. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Sabre GDS for Reservation and Booking Management include:

  1. American Airlines, a United States based Transportation organization with 136900 Employees
  2. JetBlue, a United States based Transportation company with 23000 Employees
  3. Business Integra, a United States based Professional Services organization with 500 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

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FAQ - APPS RUN THE WORLD Sabre GDS Coverage

Sabre GDS is a Reservation and Booking Management solution from SABRE.

Companies worldwide use Sabre GDS, from small firms to large enterprises across 21+ industries.

Organizations such as LATAM Airlines Group, Air India, Jet2, ACT Government and Priceline are recorded users of Sabre GDS for Reservation and Booking Management.

Companies using Sabre GDS are most concentrated in Transportation, Government and Professional Services, with adoption spanning over 21 industries.

Companies using Sabre GDS are most concentrated in Chile, India and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Sabre GDS across Americas, EMEA, and APAC.

Companies using Sabre GDS range from small businesses with 0-100 employees - 9.09%, to mid-sized firms with 101-1,000 employees - 27.27%, large organizations with 1,001-10,000 employees - 36.36%, and global enterprises with 10,000+ employees - 27.27%.

Customers of Sabre GDS include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Sabre GDS customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Reservation and Booking Management.