List of Salesforce Loyalty Management Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Loyalty Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Loyalty Management for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Loyalty Management for Customer Loyalty include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Amazon, a United States based Retail organisation with 1578000 employees and revenues of $637.96 billion, UnitedHealth Group, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, Costco, a United States based Retail organisation with 333000 employees and revenues of $254.45 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Loyalty Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Loyalty Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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407 ETR | Transportation | 500 | $887M | Canada | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | n/a |
In 2022, 407 ETR implemented Salesforce Loyalty Management to centralize loyalty orchestration and campaign execution within its Customer Loyalty strategy. The initiative was closely coupled with Salesforce Marketing Cloud capabilities to deliver personalized, data driven marketing across the highway operator's customer base.
The deployment incorporated Salesforce Loyalty Management alongside Salesforce Marketing Cloud components, including Email Studio, Content Builder, Journey Builder, Automations, Data Extensions, Web Studio, and AMPscript driven dynamic content. Configuration work emphasized journey orchestration, automated campaign workflows, email and web content templates, and SQL powered data extensions to drive segmentation and personalization in Salesforce Loyalty Management.
Integration and operational scope focused on cross functional collaboration with data, product, and customer teams, using Marketing Cloud data extensions and SQL to exchange staged customer data and campaign metrics. Experience with Salesforce Service Cloud integration was identified as an asset in the job profile, indicating planned ties between loyalty events, customer service workflows, and CRM records to support marketing and customer service functions.
Governance and runbook responsibilities were assigned to a dedicated Salesforce Marketing Cloud and Loyalty Cloud Manager role, tasked with campaign design, testing and optimization, platform enhancements, roadmap planning, and executive reporting. Operational governance emphasized campaign lifecycle management, content governance for Email Studio and Web Studio, and ongoing platform administration for Salesforce Loyalty Management to sustain personalized loyalty and promotional programs.
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AbbVie | Life Sciences | 55000 | $56.3B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | Cyntexa |
In 2022 AbbVie implemented Salesforce Loyalty Management to establish Customer Loyalty capabilities within its healthcare patient engagement and commercial functions. Salesforce Loyalty Management was deployed as the central Customer Loyalty application to support programmatic rewards, member management, and personalized engagement aimed at elevating patient satisfaction, retention, and cost efficiency.
The implementation configured core modules including program and member lifecycle management, a rewards and benefits engine, enrollment and tiering workflows, consolidated customer profiles, and rules-based program automation. Salesforce Loyalty Management was used to enable personalized rewards, points accrual and redemption workflows, and program reporting and analytics to support marketing and patient services use cases.
Cyntexa served as the system integrator for the deployment, integrating Salesforce Loyalty Management into AbbVie’s broader Salesforce environment and marketing workflows to enable omnichannel engagement across digital and direct channels. Integrations focused on synchronizing loyalty member profiles and program events with CRM data and marketing orchestration to maintain consistent customer state and campaign eligibility.
Governance emphasized healthcare-specific controls, with configuration of consent management, program rules administration, and operational workflows to align loyalty operations with patient privacy and compliance requirements. The deployment positioned AbbVie to use Salesforce Loyalty Management to elevate patient satisfaction, improve retention, and pursue cost efficiency, while Cyntexa supported configuration, rules governance, and phased rollout activities.
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AGCO Corporation | Manufacturing | 27900 | $14.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | n/a |
In 2022, AGCO Corporation implemented Salesforce Loyalty Management. The engagement ran from February 2022 to December 2022 and covered Salesforce Loyalty OM, Partner Management, SFMC, and Experience Cloud responsibilities focused on Customer Loyalty for equipment and parts purchases.
Architectural work emphasized transaction driven journal accounting, points issuance, and voucher lifecycle management. The team designed and developed several custom Lightning Flow processes to calculate and credit points on sales transactions, debit points when members redeemed using vouchers, and credit points when members returned products purchased with vouchers. A Data Processing Engine was configured to ingest Transaction Journals and Loyalty program data, add program identifiers to journals, filter by rundate, add journal entries to a Ledger, group by Program and Journal type, and aggregate points for downstream processing.
Integrations were explicit and transactional, voucher issuance was interfaced into Marketing Cloud using Marketing Cloud Connect and Journey Builder, and SFMC was used for periodic, promotional, and transactional messaging. Sales Order system integration to Loyalty Management was implemented using Mulesoft, and partner and customer access was provisioned via Experience Cloud with dedicated Partner Community and Customer Community sites. Partner workflows and dealer access were extended with Lightning Web Components to surface leads, opportunities, transaction history, points balances, vouchers, service tickets, and order status.
Deployment governance used Copado to migrate configurations and custom code across orgs and to manage phased rollouts to dealers and customers. Challenges explicitly addressed during the implementation included issuing multiple vouchers and applying promotions based on item and item category, which shaped the flow logic and voucher orchestration rules.
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Amazon | Retail | 1578000 | $638.0B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | Cyntexa |
In 2022, Amazon implemented Salesforce Loyalty Management to centralize Customer Loyalty capabilities for retail membership and rewards initiatives. The engagement was executed with implementation partner Cyntexa, positioning Salesforce Loyalty Management as the primary loyalty orchestration layer for membership benefits such as exclusive rewards, discounts, and event access.
The deployment focused on core loyalty modules common to the Customer Loyalty category, including enrollment and profile management, tier and status engines, points and currency accounting, rewards catalog and redemption workflows, and rules-based campaign orchestration. Salesforce Loyalty Management was configured to support segmentation and personalized entitlement logic, enabling program designers to define earn and burn rules, promotional eligibility, and lifecycle triggers.
Architecturally the implementation used cloud-native SaaS components and API-first integration patterns to exchange member state across commerce, order and fulfillment, payment and billing, customer service, and marketing automation systems. Event-driven updates and secure APIs were used to keep member balances, entitlements, and activity feeds synchronized with ecommerce transactions and support channels, while analytics feeds were routed to enterprise reporting for member behavior analysis.
Operational scope spanned customer experience, marketing, retail operations, fulfillment, and analytics teams, with governance established around program change control, entitlement rules, and data privacy. Rollout followed a phased approach across membership tiers and key retail product categories, with Cyntexa supporting configuration, business rule design, and operational handoff to Amazon’s program owners.
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American International Group (AIG) | Insurance | 25000 | $47.3B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 | n/a |
In 2021 AIG implemented Salesforce Loyalty Management to extend Customer Loyalty capabilities across its digital marketing and customer experience workflows. The implementation connected the Salesforce Loyalty Management application with Salesforce Data Cloud (CDP) and Salesforce Marketing Cloud to enable segment-driven loyalty activations and campaign orchestration.
Configuration centered on Marketing Cloud constructs and Loyalty Management activation workflows, including creation of Data Extensions, Segments, and activation targets in the Salesforce Data Cloud (CDP). Technical implementations leveraged AMPscript for personalization, SSJS for automation script activities, SOAP API for trigger invocations and redundant data creation, and the Salesforce Data Cloud Object and Query API to query Loyalty Management records.
The deployment included administrative setup such as Accounts, Data Extensions, Users and Roles under Administration Settings, plus data feed and platform configuration to support automated journeys in Journey Builder. Integration into reporting and visualization pipelines used Datorama via the Salesforce Data Cloud API connector and app, supporting cross-agency campaign analytics and orchestration across email, mobile and web channels.
Operational governance emphasized campaign management and QA, with use of project tracking tools like ADO and Jira for issue tracking and availability for urgent off-hours campaign pushes as part of stakeholder management. The implementation practice documented unit testing of customizations, established role-based access and data activation workflows, and supported ongoing automation enhancements for Customer Loyalty and marketing operations.
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Retail | 2820 | $1.5B | Canada | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 | n/a |
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Communications | 146040 | $122.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | Cyntexa |
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Retail | 3000 | $130M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 | n/a |
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Manufacturing | 86800 | $104.6B | Germany | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | Cyntexa |
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Retail | 5100 | $496M | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 | Merkle |
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Buyer Intent: Companies Evaluating Salesforce Loyalty Management
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Loyalty Management. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Loyalty Management for Customer Loyalty include:
- Formula 1, a United Kingdom based Leisure and Hospitality organization with 5000 Employees
- Modern Aviation, a United States based Transportation company with 210 Employees
- Old Dominion University, a United States based Education organization with 5300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Formula 1 | Leisure and Hospitality | 5000 | $3.2B | United Kingdom | 2026-03-16 |
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Modern Aviation | Transportation | 210 | $63M | United States | 2026-01-24 |
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Old Dominion University | Education | 5300 | $662M | United States | 2026-01-13 |
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Professional Services | 15 | $2M | United States | 2026-01-12 |
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Communications | 25 | $13M | United States | 2025-12-18 |
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Consumer Packaged Goods | 7000 | $1.7B | France | 2025-11-19 |
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Oil, Gas and Chemicals | 1200 | $5.9B | Thailand | 2025-09-16 |
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Transportation | 640000 | $78.4B | United States | 2025-08-27 |
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Professional Services | 400 | $70M | India | 2025-08-13 |
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Professional Services | 2033 | $537M | United States | 2025-06-17 |
FAQ - APPS RUN THE WORLD Salesforce Loyalty Management Coverage
Salesforce Loyalty Management is a Customer Loyalty solution from Salesforce.
Companies worldwide use Salesforce Loyalty Management, from small firms to large enterprises across 21+ industries.
Organizations such as Walmart, Amazon, UnitedHealth Group, Toyota and Costco are recorded users of
Salesforce Loyalty Management for Customer Loyalty.
Companies using Salesforce Loyalty Management are most concentrated in Retail, Insurance and Automotive, with adoption spanning over 21 industries.
Companies using Salesforce Loyalty Management are most concentrated in United States and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Loyalty Management across Americas, EMEA, and APAC.
Companies using Salesforce Loyalty Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 27.27%, and global enterprises with 10,000+ employees - 58.44%.
Customers of Salesforce Loyalty Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Loyalty Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.