List of SAP Emarsys Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Emarsys customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Emarsys for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Emarsys for Customer Engagement include: Alibaba, a China based Professional Services organisation with 124320 employees and revenues of $137.30 billion, Coop Group, a Switzerland based Retail organisation with 95826 employees and revenues of $40.72 billion, MercadoLibre, a Uruguay based Retail organisation with 84207 employees and revenues of $20.78 billion, Telcel, a Mexico based Communications organisation with 15000 employees and revenues of $13.20 billion, SPAR Austria, a Austria based Retail organisation with 93500 employees and revenues of $11.08 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Emarsys, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP Emarsys customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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11Teamsports | Retail | 800 | $200M | Germany | SAP | SAP Emarsys | Customer Engagement | 2025 | n/a |
In 2025, 11Teamsports implemented SAP Emarsys as its Customer Engagement platform. The deployment targets the retailer's website, using SAP Emarsys to centralize campaign orchestration and on site personalization for marketing and e commerce functions.
SAP Emarsys was provisioned as a cloud SaaS instance and configured for campaign management, audience segmentation, automated email and on site messaging, and customer journey orchestration. Configuration emphasized data driven segmentation and real time web event capture to support lifecycle campaigns and profile enrichment.
Integration architecture centers on embedding SAP Emarsys web tracking and event capture into the 11Teamsports website, enabling triggered messaging tied to browsing and checkout behaviors. Operational scope spans marketing and e commerce teams, with governance workflows established for consent management, campaign approvals, and segmentation hygiene to align with regional data protection expectations. Rollout focused on the website channel, with phased activation of automation and personalization capabilities.
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Adore Beauty | Retail | 150 | $130M | Australia | SAP | SAP Emarsys | Customer Engagement | 2015 | n/a |
In 2015 Adore Beauty implemented SAP Emarsys to support Customer Engagement on its ecommerce website. The implementation positions SAP Emarsys as the customer engagement platform for marketing and on-site personalization across Adore Beauty's Australian digital storefront, linking campaign orchestration to online merchandising and lifecycle marketing functions. The deployment reflects a mid-market architecture scaled to a company of approximately 150 employees, focused on web channel activation rather than enterprise resource consolidation.
The configuration leverages core Customer Engagement capabilities of SAP Emarsys, including email campaign management, audience segmentation, automation workflows, and web channel personalization. Implementation work emphasized campaign orchestration, rule-based segmentation, event-triggered automation and personalization templates to support promotional, welcome and lifecycle messaging scenarios. These functional modules were adapted to support marketing team operations and ecommerce campaign cadence.
SAP Emarsys is integrated directly with Adore Beauty's website for tracking, on-site messaging and campaign activation, enabling the marketing and ecommerce teams to use behavioral signals for personalization and automated outreach. Governance and operational ownership centered on marketing campaign workflows, segmentation governance and staged activation of automation flows, with attention to web consent and customer data handling for online channels. The deployment therefore links the Adore Beauty SAP Emarsys Customer Engagement application to day-to-day marketing and commerce operations on the company website.
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AirPlus International UK | Professional Services | 100 | $10M | United Kingdom | SAP | SAP Emarsys | Customer Engagement | 2018 | n/a |
In 2018, AirPlus International UK deployed SAP Emarsys as its Customer Engagement application on its website. The deployment positioned SAP Emarsys to centralize customer communications and digital engagement activities for the company's UK operations.
Configuration focused on core Customer Engagement capabilities including campaign management, email automation, contact and profile management, segmentation and personalization, and web behavior tracking to capture on-site interactions. The implementation used SAP Emarsys to orchestrate customer-facing campaigns and to maintain unified contact profiles for behavioral targeting.
Operational responsibility landed with marketing and customer operations teams, with rollout practices oriented around campaign scheduling, approval workflows, and contact data hygiene to ensure compliant message delivery. Governance emphasized centralized campaign control and operational processes for content approval and segmentation rules.
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Aje | Retail | 175 | $41M | Australia | SAP | SAP Emarsys | Customer Engagement | 2021 | n/a |
In 2021, Aje implemented SAP Emarsys on their website. Aje deployed SAP Emarsys as a Customer Engagement platform to manage on-site messaging and orchestrate customer-facing campaigns for its e-commerce presence in Australia. The implementation centers on marketing and e-commerce functions within the 175 employee retail organization, using SAP Emarsys to centralize campaign orchestration and profile-driven engagement for site visitors. SAP Emarsys is instrumented on the website to capture behavioral events and surface personalized content in real time.
Configuration emphasized standard Customer Engagement capabilities, including email automation, audience segmentation and orchestration, personalization engines, and on-site engagement widgets, with campaign workflows and marketing operations controls implemented to manage cadence and approvals. The architecture links SAP Emarsys to the website event layer to trigger behaviorally driven campaigns and to support segmentation based on browsing and conversion signals. Governance placed ownership with marketing operations for campaign lifecycle and content governance, while IT supported tag management and data capture on the site to maintain data quality and event fidelity.
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Aldo Group | Retail | 20000 | $2.5B | Canada | SAP | SAP Emarsys | Customer Engagement | 2020 | n/a |
In 2020, Aldo Group implemented SAP Emarsys to support Customer Engagement. The initiative was positioned to strengthen customer loyalty and retention and to complement Aldo Group's use of SAP Commerce Cloud for more personalized product selection and a seamless checkout experience.
SAP Emarsys Customer Engagement was configured to centralize campaign orchestration, real time audience segmentation, and personalized messaging across email and on site channels, reflecting standard Customer Engagement capabilities. The implementation emphasized lifecycle campaign management, profile unification, and event triggered outreach so commerce signals could be converted into coordinated marketing actions.
Operationally the deployment integrated customer behavioral and profile data from SAP Commerce Cloud into SAP Emarsys, enabling marketing to run automated loyalty and retention programs across retail and e commerce channels. Governance centered on centralized marketing operations and campaign approval workflows to maintain consistent messaging and data hygiene, and reported outcomes included improved customer loyalty and retention.
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Retail | 390 | $75M | United States | SAP | SAP Emarsys | Customer Engagement | 2023 | n/a |
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Professional Services | 124320 | $137.3B | China | SAP | SAP Emarsys | Customer Engagement | 2025 | n/a |
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Professional Services | 180 | $27M | Mexico | SAP | SAP Emarsys | Customer Engagement | 2014 | n/a |
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Banking and Financial Services | 1812 | $452M | Armenia | SAP | SAP Emarsys | Customer Engagement | 2023 | n/a |
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Retail | 777 | $130M | United Kingdom | SAP | SAP Emarsys | Customer Engagement | 2019 | n/a |
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Buyer Intent: Companies Evaluating SAP Emarsys
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Emarsys. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Emarsys for Customer Engagement include:
- Modern Aviation, a United States based Transportation organization with 210 Employees
- Glenfield Electrical United Kingdom, a United Kingdom based Construction and Real Estate company with 25 Employees
- Springfield Solutions, a United Kingdom based Manufacturing organization with 73 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Modern Aviation | Transportation | 210 | $63M | United States | 2026-01-28 |
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Glenfield Electrical United Kingdom | Construction and Real Estate | 25 | $3M | United Kingdom | 2025-12-23 |
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Springfield Solutions | Manufacturing | 73 | $12M | United Kingdom | 2025-11-26 |
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Education | 2000 | $500M | Canada | 2025-11-13 |
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Life Sciences | 90 | $10M | United States | 2025-08-18 |
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Communications | 10 | $1M | Germany | 2025-08-18 |
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Manufacturing | 6500 | $893M | Brazil | 2025-07-18 |
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Professional Services | 30 | $3M | Slovenia | 2025-05-07 |
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Education | 3964 | $297M | United States | 2025-02-24 |
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Leisure and Hospitality | 50 | $5M | Latvia | 2025-01-06 |
FAQ - APPS RUN THE WORLD SAP Emarsys Coverage
SAP Emarsys is a Customer Engagement solution from SAP.
Companies worldwide use SAP Emarsys, from small firms to large enterprises across 21+ industries.
Organizations such as Alibaba, Coop Group, MercadoLibre, Telcel and SPAR Austria are recorded users of
SAP Emarsys for Customer Engagement.
Companies using SAP Emarsys are most concentrated in Professional Services, Retail and Communications, with adoption spanning over 21 industries.
Companies using SAP Emarsys are most concentrated in China, Switzerland and Uruguay, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Emarsys across Americas, EMEA, and APAC.
Companies using SAP Emarsys range from small businesses with 0-100 employees - 34.5%, to mid-sized firms with 101-1,000 employees - 37.53%, large organizations with 1,001-10,000 employees - 21.91%, and global enterprises with 10,000+ employees - 6.06%.
Customers of SAP Emarsys include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Emarsys customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.