List of SAP Marketing Cloud Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Marketing Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Marketing Cloud for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Marketing Cloud for Marketing Automation include: Reliance Retail, a India based Retail organisation with 207552 employees and revenues of $36.68 billion, Duke Energy, a United States based Utilities organisation with 26413 employees and revenues of $30.36 billion, Centrica, a United Kingdom based Utilities organisation with 22147 employees and revenues of $26.79 billion, Aldi UK, a United Kingdom based Retail organisation with 44475 employees and revenues of $22.79 billion, Colgate-Palmolive, a United States based Consumer Packaged Goods organisation with 34000 employees and revenues of $20.10 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Marketing Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAP Marketing Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aldi UK | Retail | 44475 | $22.8B | United Kingdom | SAP | SAP Marketing Cloud | Marketing Automation | 2014 | n/a |
In 2014, Aldi UK implemented SAP Marketing Cloud, a Marketing Automation application, as part of its retail digital program. The rollout was managed under IT project leadership covering GB/IE and included coordination for international SAP hybris Marketing activities led from the GB/IE program office.
Configuration work emphasized Marketing Automation capabilities common to SAP Marketing Cloud, including campaign orchestration, customer profiling and segmentation, and automated campaign execution workflows. The implementation effort included an SAP hybris Marketing upgrade track and a GB/IE lead role on an international SAP hybris Marketing implementation, indicating focus on platform configuration and upgrade governance.
The SAP Marketing Cloud program ran alongside SAP hybris eCommerce projects and the launch of a SAP hybris eCommerce solution, aligning marketing capabilities with ongoing eCommerce delivery. Operational coverage extended across marketing, eCommerce and IT functions, with delivery coordination between GB/IE and international teams.
Project governance used agile delivery patterns for digital and app projects, with Confluence and JIRA for collaboration and Zephyr for testing management. Rollout governance emphasized cross-functional workflows between marketing, IT and eCommerce teams, and upgrade path management for SAP hybris Marketing components.
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altima | Retail | 400 | $200M | France | SAP | SAP Marketing Cloud | Marketing Automation | 2011 | n/a |
In 2011, altima implemented SAP Marketing Cloud as a Marketing Automation solution. The engagement began with the creation and development of a technical service hub to benchmark ecommerce key account solutions including hybris and Demandware Commerce Server, with a focus on aligning marketing automation to digital commerce workflows.
Implementation of SAP Marketing Cloud prioritized marketing automation capabilities such as campaign orchestration, customer segmentation, and personalization workflows, configured to consume ecommerce events and support account level campaigns. The delivery emphasized building reusable campaign templates and touchpoint models to operationalize marketing activities tied to transactional ecommerce behavior.
Integrations were centered on hybris with benchmarked connections to Demandware Commerce Server, and the project included accompaniment of the technical deployment of the solution across commercial and pre sales use cases. Workstreams established repeatable implementation patterns and industrialization of project delivery to standardize rollouts for key accounts and accelerate future engagements.
Project governance was conducted through agile methods with a core team of five to ten engineers, augmented by functional needs analysis performed through the hybris solution and continuous financial monitoring to track profitability. Participation in front sales activities ensured close alignment between marketing automation, ecommerce teams and sales operations throughout the deployment.
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Aritzia | Retail | 8300 | $1.6B | Canada | SAP | SAP Marketing Cloud | Marketing Automation | 2020 | n/a |
In 2020, Aritzia implemented SAP Marketing Cloud as a Marketing Automation core to centralize campaign management and customer segmentation for its retail operations. The SAP Marketing Cloud implementation was paired with SAP Customer Cloud to build unified customer profiles and enable personalized marketing orchestration across digital commerce and store channels. The deployment emphasized Marketing Automation capabilities including campaign orchestration, audience segmentation, and lead to customer engagement workflows.
Integration architecture used SAP CPI for cloud to cloud interfaces and SAP PI for on premise and partner integrations, reflecting existing integration patterns at Aritzia. Integration work documented by the internal Senior Integration Specialist included connectors to Salesforce Commerce Cloud, Oracle Retail Solution, JDA Warehouse Management System, Workday, and carrier services such as DHL, UPS and FedEx. Operational scope covered marketing and commerce functions with data flows feeding personalization and campaign execution, while partner and carrier connections supported order and fulfillment related messaging. Governance centered on integration solution design, message orchestration, and change control overseen by the integration team.
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Asian Paints | Manufacturing | 8056 | $4.1B | India | SAP | SAP Marketing Cloud | Marketing Automation | 2018 | n/a |
In 2018, Asian Paints implemented SAP Marketing Cloud as a strategic Marketing Automation deployment. The initiative was executed alongside an existing SAP marketing stack under the company's IT lead, with governance spanning SAP CRM, SAP B1, SAP RTOM and Hybris Marketing.
SAP Marketing Cloud was configured to support campaign management, audience segmentation and automated campaign execution, building on prior Hybris Marketing capabilities that enabled business users to design targeted campaigns. The Hybris Marketing implementation shortened campaign execution from two weeks to less than three days and generated over INR 8 CR of business in the first year, demonstrating the automation platform’s role in accelerating time to campaign and monetization.
Complementing SAP Marketing Cloud, a self-learning multichannel offer management engine was deployed using SAP RTOM to surface contextual offers to contact center agents, resulting in over 20,000 offers pitched in the first three months. The marketing environment integrated with SAP CRM and contact center workflows, and the program included a major infrastructure migration where SAP CRM 7 was moved from Oracle to HANA, a project delivered with minimal downtime and substantial improvements in system responsiveness.
Operational governance centralized marketing automation, real-time offer decisioning and campaign orchestration across marketing and contact center functions, with configuration and rollout managed from the Mumbai IT organization. Asian Paints’ SAP Marketing Cloud implementation sits squarely in Marketing Automation, providing unified campaign execution, CRM-driven customer context and real-time offer management across the enterprise marketing stack.
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Associated British Ports | Transportation | 2500 | $1.0B | United Kingdom | SAP | SAP Marketing Cloud | Marketing Automation | 2016 | n/a |
In 2016 Associated British Ports implemented SAP Marketing Cloud as part of a broader C4/HANA Cloud for Customer program aimed at unifying customer facing processes. The program included the design and delivery of a ticketing solution for Cloud for Service and three release waves that delivered core Sales, Marketing and Service C4C functionality to the business.
SAP Marketing Cloud was configured to provide Marketing Automation capabilities, including campaign orchestration, segmentation and lead management workflows integrated with the C4C marketing module. Associated British Ports used SAP Marketing Cloud Marketing Automation to centralize marketing campaign operations and align marketing orchestration with sales and service touch points.
Operational coverage extended to seven teams across 21 locations, with the implementation scope spanning marketing, sales and service business functions. Technical configuration prioritized data sharing between C4/HANA C4C components to ensure contact, lead and service ticket synchronization across modules and to support end to end marketing to service workflows.
Governance emphasized release governance and change management, with three staged releases between November 2016 and October 2018, formation of business as usual support across teams, and definition of a vendor support contract and handover processes. The implementation narrative centers on system architecture within the SAP C4/HANA ecosystem, modular configuration of marketing automation and operational governance to sustain BAU support.
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Consumer Packaged Goods | 5370 | $23M | Croatia | SAP | SAP Marketing Cloud | Marketing Automation | 2017 | n/a |
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Professional Services | 30 | $2M | Spain | SAP | SAP Marketing Cloud | Marketing Automation | 2019 | n/a |
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Manufacturing | 792 | $561M | New Zealand | SAP | SAP Marketing Cloud | Marketing Automation | 2017 | n/a |
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Professional Services | 5500 | $1.5B | United States | SAP | SAP Marketing Cloud | Marketing Automation | 2014 | n/a |
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Retail | 8500 | $2.0B | Germany | SAP | SAP Marketing Cloud | Marketing Automation | 2010 | n/a |
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Showing 1 to 10 of 68 entries
Buyer Intent: Companies Evaluating SAP Marketing Cloud
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Marketing Cloud. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Marketing Cloud for Marketing Automation include:
- Robert Bosch , a Germany based Professional Services organization with 402600 Employees
- Central Michigan University, a United States based Education company with 2500 Employees
- Sfr France, a France based Communications organization with 8000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Robert Bosch | Professional Services | 402600 | $84.9B | Germany | 2025-12-04 |
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Queen's University | Education | 10000 | $694M | Canada | 2025-11-27 |
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Central Michigan University | Education | 2500 | $445M | United States | 2025-10-19 |
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Communications | 8000 | $12.9B | France | 2025-10-13 |
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Manufacturing | 10 | $1M | United Kingdom | 2025-04-03 |
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Professional Services | 100 | $10M | United Kingdom | 2025-02-25 |
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Banking and Financial Services | 93832 | $28.9B | Italy | 2024-10-08 |
FAQ - APPS RUN THE WORLD SAP Marketing Cloud Coverage
SAP Marketing Cloud is a Marketing Automation solution from SAP.
Companies worldwide use SAP Marketing Cloud, from small firms to large enterprises across 21+ industries.
Organizations such as Reliance Retail, Duke Energy, Centrica, Aldi UK and Colgate-Palmolive are recorded users of
SAP Marketing Cloud for Marketing Automation.
Companies using SAP Marketing Cloud are most concentrated in Retail, Utilities and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using SAP Marketing Cloud are most concentrated in India, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Marketing Cloud across Americas, EMEA, and APAC.
Companies using SAP Marketing Cloud range from small businesses with 0-100 employees - 2.94%, to mid-sized firms with 101-1,000 employees - 27.94%, large organizations with 1,001-10,000 employees - 36.76%, and global enterprises with 10,000+ employees - 32.35%.
Customers of SAP Marketing Cloud include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Marketing Cloud customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.