List of SugarCRM Customers
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Since 2010, our global team of researchers has been studying SugarCRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SugarCRM for Customer Experience, CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SugarCRM for Customer Experience, CRM include: Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, Goldman Sachs, a United States based Banking and Financial Services organisation with 48300 employees and revenues of $53.51 billion, ACE Insurance, a United Kingdom based Banking and Financial Services organisation with 21000 employees and revenues of $36.40 billion, Gordon Food Service, a United States based Distribution organisation with 20000 employees and revenues of $23.00 billion, Politie, a Netherlands based Government organisation with 63000 employees and revenues of $21.00 billion and many others.
Contact us if you need a completed and verified list of companies using SugarCRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SugarCRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abena | Professional Services | 1300 | $300M | Denmark | SugarCRM | SugarCRM | Customer Experience,CRM | 2012 | n/a |
Abena implemented SugarCRM in 2012 to centralize customer relationship management and to deliver a personalized user experience. The deployment emphasized Customer Experience,CRM capabilities, with configuration work focused on contact management, activity tracking, and configurable case workflows aligned to professional services processes. SugarCRM was designed and formatted to create a personalized system for Abena, with UI and workflow customization to reflect regional and role differences.
In North America the SugarCRM instance is integrated with Sage MAS 90 and Star Ship, and it processes and tracks all orders through that order management chain. Integrations operate at the data and process layer to synchronize order status and shipping details between SugarCRM and Sage MAS 90 and Star Ship. Operational coverage centers on sales, order management, and customer service functions across Abena's North America operations, supported by configuration-driven workflows and role-based access governance to maintain consistency and data integrity.
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ABL Life Insurance Korea | Insurance | 900 | $400M | South Korea | SugarCRM | SugarCRM | Customer Experience,CRM | 2018 | n/a |
In 2018, ABL Life Insurance Korea implemented SugarCRM. SugarCRM was deployed as the Customer Experience,CRM solution to centralize customer master data and formalize policyholder engagement across sales and service channels. The implementation targeted standardization of customer records, interaction histories, and case triage to support insurance distribution and service operations.
The deployment included configuration of contact and account management, opportunity and pipeline tracking, case management, activity automation and campaign orchestration consistent with Customer Experience,CRM functional patterns. System configuration emphasized role based access controls, configurable workflow rules and automation for lead assignment and service SLA routing, aligning CRM workflows with insurance underwriting referral and post‑sale servicing processes. Data model adjustments were implemented to map insurance customer attributes to SugarCRM entities and to support reporting and operational reporting needs.
Rollout covered IT, sales, customer service and distribution teams across South Korea with phased onboarding and business process alignment. Governance was administered through centralized IT ownership alongside business process owners who defined data stewardship, workflow approval paths and operational handoffs. The implementation established a core Customer Experience,CRM platform to manage customer engagement lifecycles and to enable subsequent extensions into adjacent operational processes.
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Aboitiz Equity Venture | Professional Services | 15451 | $5.5B | Philippines | SugarCRM | SugarCRM | Customer Experience,CRM | 2017 | n/a |
In 2017, Aboitiz Equity Venture implemented SugarCRM as part of its Customer Experience,CRM portfolio to provide centralized customer relationship and case management across business units. Deployment and operational ownership were placed with the central Applications team based in Taguig Metro Manila, with the Applications Specialist role responsible for technical support and ongoing administration of SugarCRM.
The implementation emphasized configuration and administration of SugarCRM alongside ServiceDesk Plus and Alfresco, covering standard CRM functional areas such as contact and account management, case and service workflows, and sales pipeline management. Configuration work included administration through the SugarCRM administration console, role and security model tuning, and workflow automation typical of Customer Experience,CRM deployments.
Integration and infrastructure responsibilities included linking SugarCRM with custom Java and PHP web applications and managing database connectivity to MySQL, MSSQL and Oracle platforms. The technical environment required OS and web server administration on Linux and Windows, and operational web stacks including Apache, Nginx and IIS, to support both the CRM application and adjacent enterprise web applications.
Governance and operational processes centered on coordinated change control with site administrators, vendor escalation for level 3 support, and application lifecycle activities managed by the Applications Specialist. The rollout and steady state operations were organized to support sales, customer service and account management functions across the enterprise, with documented responsibilities for deployment, support and vendor coordination for SugarCRM.
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Accuride | Manufacturing | 2000 | $700M | United States | SugarCRM | SugarCRM | Customer Experience,CRM | 2017 | n/a |
In 2017, Accuride implemented SugarCRM as its core customer relationship platform to support Customer Experience,CRM across sales, marketing, and distributor engagement. The implementation was administered by an in-house CRM Analyst who provided ongoing system administration and operational support from 2018 to 2020, establishing SugarCRM as the primary record for lead and distributor workflows.
The deployment centered on advanced workflows and business process rules, with custom modules and fields developed to capture manufacturing and distributor-specific data. Reports and dashboards were configured to surface pipeline and lead qualification metrics, while roles and team-based permissions controlled data access. Desktop and mobile layouts were tailored to the needs of sales reps and distributors, and the CRM Analyst managed routine configuration and automation tasks.
SugarCRM was integrated with marketing automation and operations applications to create end-to-end lead handling. Explicit integrations included Act-On for marketing automation, Zendesk for service interactions, Magento for eCommerce touchpoints, and IBM Notes for legacy communications, enabling lead handoffs and status synchronization. A distributor portal was created within the SugarCRM implementation to pass leads to distributor partners and track lead status through the channel.
Process governance was formalized through defined lead flows, an outbound SDR process for third party lead channels to pre-qualify leads before escalation to sales reps, and audit points for multiple lead sources. Roles and permissions were used to enforce handoff rules between SDRs, sales, and distributor teams, and lead flow audits were identified and optimized to increase the number of qualified leads sent to the sales team.
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ACE Insurance | Banking and Financial Services | 21000 | $36.4B | United Kingdom | SugarCRM | SugarCRM | Customer Experience,CRM | 2007 | n/a |
In 2007, ACE Insurance deployed SugarCRM to support its Asia Pacific Client Executive Program. The deployment positioned SugarCRM as a Customer Experience,CRM platform to centralize client account data and standardize client executive workflows for ACE Asia Pacific.
The implementation configured SugarCRM with core CRM capabilities including account and contact management, opportunity and pipeline tracking, activity and task management, case handling, workflow automation, and reporting dashboards. SugarCRM was customized to reflect the Client Executive Program processes, with role based access and configurable record layouts to align with client segmentation and executive touchpoint schedules.
Operational coverage focused on ACE Asia Pacific, with the SugarCRM instance supporting client executives, account management, and regional relationship teams. Governance emphasized standardized client data models and process alignment to the Client Executive Program, with a phased regional rollout and configuration governance to maintain consistency across APAC deployments.
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Professional Services | 110 | $20M | United Kingdom | SugarCRM | SugarCRM | Customer Experience,CRM | 2014 | n/a |
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Media | 10 | $1M | United States | SugarCRM | SugarCRM | Customer Experience,CRM | 2015 | n/a |
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Professional Services | 100 | $10M | United States | SugarCRM | SugarCRM | Customer Experience,CRM | 2019 | n/a |
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Healthcare | 5000 | $500M | India | SugarCRM | SugarCRM | Customer Experience,CRM | 2020 | n/a |
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Manufacturing | 166000 | $416.2B | United States | SugarCRM | SugarCRM | Customer Experience,CRM | 2018 | n/a |
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Buyer Intent: Companies Evaluating SugarCRM
- Identirx, a United States based Life Sciences organization with 10 Employees
- Instituto Tecnologico de Leon, a Mexico based Education company with 2425 Employees
- CopilotGTM, a United States based Professional Services organization with 95 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Identirx | Life Sciences | 10 | $1M | United States | 2026-03-12 | |
| Instituto Tecnologico de Leon | Education | 2425 | $364M | Mexico | 2026-03-10 | |
| CopilotGTM | Professional Services | 95 | $18M | United States | 2026-03-04 | |
| Manufacturing | 150 | $50M | Switzerland | 2026-01-22 | ||
| Life Sciences | 16000 | $4.6B | Ireland | 2026-01-09 | ||
| Professional Services | 1300 | $150M | United States | 2026-01-08 | ||
| Distribution | 28 | $8M | Germany | 2025-12-29 | ||
| Construction and Real Estate | 25 | $1M | United States | 2025-12-04 | ||
| Education | 767 | $250M | United States | 2025-11-26 | ||
| Banking and Financial Services | 15 | $2M | United States | 2025-11-12 |