List of SAP SuccessFactors Recruiting Marketing Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP SuccessFactors Recruiting Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP SuccessFactors Recruiting Marketing for Candidate Relationship Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP SuccessFactors Recruiting Marketing for Candidate Relationship Management include: American Airlines, a United States based Transportation organisation with 136900 employees and revenues of $54.21 billion, Vodafone Group, a United Kingdom based Communications organisation with 88780 employees and revenues of $43.89 billion, Compass Group, a United Kingdom based Leisure and Hospitality organisation with 580000 employees and revenues of $42.00 billion, Jaguar Land Rover UK, a United Kingdom based Automotive organisation with 38379 employees and revenues of $35.61 billion, Nucor Corporation, a United States based Professional Services organisation with 32000 employees and revenues of $34.71 billion and many others.
Contact us if you need a completed and verified list of companies using SAP SuccessFactors Recruiting Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP SuccessFactors Recruiting Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abanca | Banking and Financial Services | 5648 | $1.0B | Spain | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2018 | n/a |
In 2018 Abanca implemented SAP SuccessFactors Recruiting Marketing as part of a global SAP SuccessFactors rollout that consolidated core HR and talent modules. The implementation included SAP SuccessFactors Employee Central, Recruiting Management, Recruiting Marketing, Onboarding, Performance and Workforce Analytics, positioning SAP SuccessFactors Recruiting Marketing within a Candidate Relationship Management strategy for talent acquisition and engagement.
The deployment configured SAP SuccessFactors Recruiting Marketing to manage talent pools, candidate nurturing workflows, campaign and career site orchestration, and recruitment branding capabilities that feed the applicant flow into Recruiting Management. SAP SuccessFactors Recruiting Marketing was configured to hand off engaged candidates to Recruiting Management and to provide marketer style segmentation and campaign management consistent with Candidate Relationship Management patterns.
Architecturally the solution was delivered as a cloud based SAP SuccessFactors suite, with Employee Central acting as the HRIS single source of truth and Recruiting Management providing applicant tracking to Onboarding and Performance and Workforce Analytics for downstream talent lifecycle and reporting. Integrations remained inside the SAP SuccessFactors ecosystem, preserving master data in Employee Central and enabling workforce analytics to consume recruiting and onboarding signals for enterprise reporting.
Governance and process changes focused on centralizing HR and talent acquisition ownership for campaign approvals, candidate data stewardship, and lifecycle workflow orchestration across regions. The program emphasized aligning recruitment marketing workflows with talent acquisition and onboarding processes to create a continuous candidate to employee lifecycle within the SAP SuccessFactors environment.
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Acuity Brands | Manufacturing | 13200 | $3.8B | United States | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2019 | n/a |
In 2019, Acuity Brands implemented SAP SuccessFactors Recruiting Marketing as part of a global SAP SuccessFactors suite rollout, establishing Recruiting Marketing as the Candidate Relationship Management component of its talent acquisition stack. The 2019 implementation was executed alongside Employee Central, Employee Central Payroll, Performance Management and Goal Management, LMS, Compensation, Recruiting, and Onboarding and Offboarding modules, positioning SAP SuccessFactors Recruiting Marketing within a consolidated cloud HR architecture.
SAP SuccessFactors Recruiting Marketing was configured to support candidate engagement workflows, centralized talent pool management, and career site orchestration, while Employee Central served as the central HR record and master data source for candidate to employee lifecycle handoffs. Configuration work included CRM-style candidate segmentation, campaign orchestration, and integration points to Recruiting for applicant progression, reflecting standard Candidate Relationship Management functional flows within the SuccessFactors ecosystem.
The deployment included explicit integrations with third party systems that are part of the HR and workforce stack, including Workforce Software for time and attendance and Benefitfocus for benefits data, and it aligned Employee Central Payroll with regional payroll processing. Operational scope was global, with a coordinated big bang go live across eight countries on Jan 1, 2019, and the program impacted talent acquisition, HR operations, payroll, and learning functions across those sites.
Governance and rollout were managed by a Global Project Manager who led the program from June 2017 through February 2019, implementing centralized governance and standardized hiring workflows to support the big bang launch. The program emphasized cross-module orchestration between SAP SuccessFactors Recruiting Marketing and core HR systems to ensure consistent candidate to hire processes across participating countries.
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Aecon Group | Construction and Real Estate | 8684 | $3.2B | Canada | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2022 | n/a |
In 2022 Aecon Group implemented SAP SuccessFactors Recruiting Marketing as a Candidate Relationship Management capability within its broader SuccessFactors HRIS program. The deployment of SAP SuccessFactors Recruiting Marketing supports Talent Acquisition and HR functions, positioning Aecon Group SAP SuccessFactors Recruiting Marketing Candidate Relationship Management for candidate engagement, employer branding, and talent pipelining.
The implementation was executed as a module inside Aecon's SuccessFactors ecosystem and was governed through the Manager, Workforce Analytics and HR Technology. Configuration focused on recruiting marketing workflows typical for the category, including career site content management, candidate nurturing and segmentation, campaign orchestration, events and campus recruiting support, and recruiting analytics to inform sourcing strategies.
Integrations were aligned with other SuccessFactors modules noted in internal requirements, specifically Recruiting Management RCM, Employee Central EC, and the LMS where applicable, enabling data flow for candidate records, onboarding readiness, and learning pathway assignment. Operational coverage centered on Talent Acquisition, HR operations, and Workforce Analytics teams with hands on support described from an HR Systems Specialist role located in Toronto, Canada.
Governance emphasized stakeholder liaison, formal requirements gathering, change management and rollout planning, plus ongoing troubleshooting and iterative enhancements driven by feedback loops from recruiters and business stakeholders. The implementation narrative reflects an institutionalized HR Technology process for recruiting marketing capability, with program ownership retained by Aecon's HR Technology and Workforce Analytics function.
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Aflac | Insurance | 12785 | $18.8B | United States | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2018 | n/a |
In 2018, Aflac implemented SAP SuccessFactors Recruiting Marketing, deploying SAP SuccessFactors Recruiting Marketing to strengthen Candidate Relationship Management and employer branding capabilities. The deployment formed part of a broader SuccessFactors cloud program focused on centralizing talent acquisition workflows and candidate engagement across the enterprise.
The implementation encompassed configuration of talent marketing and CRM workflows typical of the Candidate Relationship Management category, including candidate database segmentation, nurture campaign orchestration, career site integration, and tracking of candidate engagement and event pipelines. The project aligned Recruiting Marketing configuration with expanded Performance and Goals, Recruiting, and Onboarding modules to create a continuous talent lifecycle from attraction through onboarding.
The deployment was integrated with core HR and payroll systems within the SuccessFactors suite, including Employee Central, EC Time Off, Employee Central Payroll, and SAP Benefits connected to Aspire Cloud Benefits, while also interoperating with Compensation, Learning, and Succession and Development modules. Operational coverage targeted HR and talent acquisition functions across Aflac in the United States, enabling data flows between recruiting activities and downstream HR processes like payroll and benefits eligibility.
Aflac assigned a dedicated project manager to coordinate the SuccessFactors implementation, managing configuration, cross-module data mapping, and rollout sequencing across HR, benefits, compensation, learning, and talent teams. Governance focused on aligning Recruiting Marketing CRM workflows with Employee Central data models and HR process owners, ensuring consistent candidate-to-employee data handoff and centralized control of recruiting communications and campaign governance.
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American Airlines | Transportation | 136900 | $54.2B | United States | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2016 | n/a |
In 2016 American Airlines implemented SAP SuccessFactors Recruiting Marketing as part of a broader SAP SuccessFactors HCM program and Phase 2 involved merging two legacy HRIS systems through design, planning and deployment activities. The SAP SuccessFactors Recruiting Marketing implementation is explicitly positioned within Candidate Relationship Management to support recruiting, candidate engagement and employer branding for the airline.
The program implemented core HCM modules alongside Recruiting Marketing, including employee profile, compensation, performance management, payroll, recruiting and onboarding capabilities. For Recruiting Marketing specifically the work centered on centralizing candidate data, establishing talent pools, campaign orchestration and branded career site configuration to support candidate engagement and pipeline management.
Technical architecture and integrations were coordinated across SAP technical stacks and middleware, using ABAP, Basis and Security disciplines, SAP NetWeaver Process Integration, HANA Cloud Integration and Dell Boomi for data flows, plus SAP Portal and Fiori for access layers. End to end testing and defect tracking was executed with HPQC, and the effort referenced integration points to payroll and HRIS modules within the overall SAP SuccessFactors HCM footprint.
Governance and rollout were formalized through an established governance framework and a monthly steering committee chaired with client and vendor senior leadership, including Deloitte and SAP America. The program followed PMP methodologies, included global planning with teams in Europe, Latin America and Asia, and delivered HRIS team training, executive sign off processes and escalation management for cross-vendor issue resolution.
Program management responsibilities included managing both internal and external project managers, stakeholder and vendor relationship management, risk mitigation and coaching of HRIS resources. The engagement documented configuration, testing and deployment practices for SAP SuccessFactors Recruiting Marketing, embedding Candidate Relationship Management workflows into American Airlines recruiting and onboarding operations.
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Manufacturing | 2000 | $200M | Switzerland | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2019 | n/a |
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Professional Services | 6500 | $2.5B | United States | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2020 | n/a |
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Construction and Real Estate | 25 | $5M | Germany | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2017 | n/a |
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Aerospace and Defense | 28343 | $5.7B | United Kingdom | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2015 | n/a |
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Construction and Real Estate | 2500 | $550M | United States | SAP | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | 2020 | n/a |
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Buyer Intent: Companies Evaluating SAP SuccessFactors Recruiting Marketing
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP SuccessFactors Recruiting Marketing. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP SuccessFactors Recruiting Marketing for Candidate Relationship Management include:
- Severn Trent Water, a United Kingdom based Government organization with 9846 Employees
- Chamelaion, a Germany based Professional Services company with 10 Employees
- T-Systems Multimedia Solutions, a Germany based Professional Services organization with 2000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Severn Trent Water | Government | 9846 | $3.2B | United Kingdom | 2026-02-23 |
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Chamelaion | Professional Services | 10 | $1M | Germany | 2025-08-25 |
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T-Systems Multimedia Solutions | Professional Services | 2000 | $207M | Germany | 2025-05-19 |
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Professional Services | 520 | $155M | Australia | 2025-05-03 |
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Automotive | 2500 | $261M | Germany | 2025-01-17 |
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Manufacturing | 3500 | $850M | France | 2025-01-13 |
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Retail | 8887 | $3.9B | Switzerland | 2025-01-07 |
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Consumer Packaged Goods | 34000 | $20.1B | United States | 2025-01-07 |
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Life Sciences | 1700 | $163M | Poland | 2024-07-16 |
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Communications | 20 | $2M | Poland | 2024-06-20 |
FAQ - APPS RUN THE WORLD SAP SuccessFactors Recruiting Marketing Coverage
SAP SuccessFactors Recruiting Marketing is a Candidate Relationship Management solution from SAP.
Companies worldwide use SAP SuccessFactors Recruiting Marketing, from small firms to large enterprises across 21+ industries.
Organizations such as American Airlines, Vodafone Group, Compass Group, Jaguar Land Rover UK and Nucor Corporation are recorded users of
SAP SuccessFactors Recruiting Marketing for Candidate Relationship Management.
Companies using SAP SuccessFactors Recruiting Marketing are most concentrated in Transportation, Communications and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using SAP SuccessFactors Recruiting Marketing are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP SuccessFactors Recruiting Marketing across Americas, EMEA, and APAC.
Companies using SAP SuccessFactors Recruiting Marketing range from small businesses with 0-100 employees - 1.85%, to mid-sized firms with 101-1,000 employees - 2.78%, large organizations with 1,001-10,000 employees - 51.85%, and global enterprises with 10,000+ employees - 43.52%.
Customers of SAP SuccessFactors Recruiting Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP SuccessFactors Recruiting Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Candidate Relationship Management.