List of Salesforce CPQ Customers
Salesforce
Salesforce Tower, 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
76453
$37.9B
Since 2010, our global team of researchers has been studying Salesforce CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce CPQ for Configure Price Quote (CPQ) include: Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, CVS Health, a United States based Healthcare organisation with 219000 employees and revenues of $372.81 billion, McKesson, a United States based Distribution organisation with 45000 employees and revenues of $359.10 billion, Alphabet (Google), a United States based Professional Services organisation with 190167 employees and revenues of $350.02 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the SPM software purchases.
The Salesforce CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of SPM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aaa | Automotive | 20000 | $8.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
In 2020, Aaa implemented Salesforce CPQ to establish Configure Price Quote (CPQ) capabilities for its sales organization and to standardize quoting workflows. The Salesforce CPQ implementation was delivered alongside Field Service Lightning for a roadside assistance project, aligning quoting with dispatch and technician workflows.
The implementation included standard Configure Price Quote (CPQ) capabilities such as product configuration, pricing rules, guided selling, quote generation, and approval workflows, augmented by custom Apex and Lightning Web Components to meet unique automotive service requirements. Configuration and automation were implemented using Process Builder, Lightning Flow, validation rules, email templates, and scheduled Apex, while SOQL and SOSL based Apex classes, triggers, batch, and schedule classes were used for data processing and business logic. Data migration into the Salesforce org was performed using Apex Data Loader with CSV files, and analytical reporting and dashboards were developed to provide management visibility into quoting and service metrics.
Salesforce CPQ was integrated into a broader Salesforce architecture, with explicit integrations to Google Maps and DocuSign and use of Mulesoft to connect external systems, enhancing routing and document signing within the Field Service Lightning application. The deployment touched both sales operations and field service teams, supporting quote-to-dispatch flows for roadside assistance technicians and dispatchers, and extending CPQ outputs into work order management and scheduling within FSL. Custom Lightning Web Components were developed to deliver an intuitive user interface for technicians and customers in Lightning Experience and Lightning App Builder.
Governance and delivery followed Agile practices with daily scrums, code reviews, and source control via GitHub to enforce code quality and maintainability. The project used established Salesforce declarative controls alongside programmatic extensions, and created operational processes for quote approvals, document generation, and field execution. Outcomes documented in implementation notes include streamlined pricing and quoting processes, improved accuracy and efficiency in sales operations, and streamlined end-to-end service delivery for roadside assistance.
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AbbVie | Life Sciences | 55000 | $56.3B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
In 2016, AbbVie implemented Salesforce CPQ in the Configure Price Quote (CPQ) category alongside Salesforce.com Sales Cloud functionality. The initiative focused on enabling commercial sales processes by bringing Configure/Price/Quote processes into the same platform used for Account Planning, Sales Forecasting, Opportunity Management and Lead Management.
Salesforce CPQ was configured to provide product configuration, pricing rules, guided selling and quote generation capabilities, aligning CPQ quote records with Sales Cloud opportunity and account data models. Implementation work addressed CPQ approval workflows and quote document templates, and configured price book management to reflect pharmaceutical product and price complexity.
Operational scope concentrated on sales operations and field selling functions, embedding Salesforce CPQ into the quote to opportunity lifecycle. Governance emphasized configuration management, approval tiering and standardized opportunity to quote workflows to ensure consistent commercial processes across the organization.
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Aetna Inc | Insurance | 50000 | $105.6B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Aetna Inc deployed Salesforce CPQ as a Configure Price Quote (CPQ) application on its public website. The Salesforce CPQ implementation is provisioned via Salesforce Sites and built on the Salesforce platform data model, exposing configured quoting and guided selling flows to external users through the company website. Salesforce CPQ is used to centralize product configuration, pricing and quote template generation within Aetna's sales and quoting functions.
The implementation includes core Configure Price Quote (CPQ) capabilities such as product configuration rules, price books, discounting controls, approval workflows and proposal generation, configured to support role based access and approval escalation. Integrations are contained within the Salesforce platform context and the deployment surface is the Salesforce Sites endpoint, supporting both internal sales users and externally authenticated website users. Governance emphasizes CPQ administration, controlled price book management and formalized quote approval routing to ensure consistent pricing and compliance across Aetna's quoting process.
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Affinitiv | Professional Services | 750 | $110M | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
In 2020 Affinitiv implemented Salesforce CPQ, consolidating six contracting systems into a single Configure Price Quote (CPQ) environment to centralize quoting and contract generation across its sales brands. The deployment positioned Salesforce CPQ as the primary quoting engine, standardizing product catalog definitions, pricing rules, guided selling flows, quote document generation, and approval workflows to enforce consistent contract terms.
Configuration work included implementation of pricing and discounting engines, configurable approval routing, and quote-to-contract automation within Salesforce CPQ. The team used CPQ quote outputs to support a variable commission plan based on multiple performance metrics and revenue generation, aligning compensation calculations with the new quoting and revenue recognition workflows.
Operational coverage spanned Sales and Finance across six brands, with Finance serving as the primary point of contact for the largest client relationship of over $20M in annual revenue. Governance centered on centralized pricing policy, approval authorities embedded in CPQ, and consolidated contracting procedures to reduce fragmentation across brands.
Outcome signals tied directly to the CPQ consolidation include the merging of six contracting systems into Salesforce CPQ and documented efficiency gains in billing operations, with invoicing time reduced by 65% and receivable time reduced by 50%. Salesforce CPQ enabled Affinitiv to produce consistent whitespace reporting and revenue analysis to inform annual sales strategies.
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Alcon USA | Life Sciences | 13000 | $4.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2021 | n/a |
In 2021, Alcon USA implemented Salesforce CPQ, a Configure Price Quote (CPQ) application. The deployment was executed on the Salesforce platform and formed part of a global Salesforce.com CPQ rollout covering 25 countries, with clear alignment to North America commercial operations and pricing leadership.
The Salesforce CPQ implementation emphasized core Configure Price Quote (CPQ) capabilities, including guided product configuration, centralized price book and pricing rule management, discounting workflows with approval orchestration, and automated quote and contract generation. Pricing analytics and configuration rules were implemented to support the Strategic Pricing function that had been built to improve sales process and execution.
Operational scope spanned commercial and sales functions in the North America region while extending to the broader footprint included in the 25 country rollout. The solution used native Salesforce configuration and automation to centralize quote generation, enforce pricing policy, and standardize commercial workflows across sales teams.
Governance for the rollout combined IT and Commercial leadership through a formal business partnership model in North America, and the project included focused organizational change management during development and deployment. The initiative was led as a successful development, deployment and organizational change management effort, with pricing governance and sales operations enablement embedded into the program.
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Insurance | 55000 | $67.7B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
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Professional Services | 190167 | $350.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
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Transportation | 136900 | $54.2B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2019 | n/a |
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Insurance | 12500 | $17.1B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
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Healthcare | 1500 | $120M | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
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Showing 1 to 10 of 198 entries
Buyer Intent: Companies Evaluating Salesforce CPQ
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce CPQ. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce CPQ for Configure Price Quote (CPQ) include:
- Knowit Solutions Linkoping, a Sweden based Professional Services organization with 10 Employees
- MerQube, a United States based Banking and Financial Services company with 60 Employees
- Willow Tree, a United States based Professional Services organization with 4000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Salesforce CPQ Coverage
Salesforce CPQ is a Configure Price Quote (CPQ) solution from Salesforce.
Companies worldwide use Salesforce CPQ, from small firms to large enterprises across 21+ industries.
Organizations such as Apple, CVS Health, McKesson, Alphabet (Google) and ExxonMobil are recorded users of
Salesforce CPQ for Configure Price Quote (CPQ).
Companies using Salesforce CPQ are most concentrated in Manufacturing, Healthcare and Distribution, with adoption spanning over 21 industries.
Companies using Salesforce CPQ are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce CPQ across Americas, EMEA, and APAC.
Companies using Salesforce CPQ range from small businesses with 0-100 employees - 4.04%, to mid-sized firms with 101-1,000 employees - 18.18%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 44.44%.
Customers of Salesforce CPQ include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce CPQ customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Configure Price Quote (CPQ).