List of Tibco Reward Customers
TIBCO Software
3307 Hillview Avenue,
Palo Alto, 94304, CA,
United States
Palo Alto, 94304, CA,
United States
1 650-846-1000
Professional Services
5000
$4.3B
Since 2010, our global team of researchers has been studying Tibco Reward customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Tibco Reward for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Tibco Reward for Customer Loyalty include: NVIDIA, a United States based Manufacturing organisation with 36000 employees and revenues of $130.50 billion, Target, a United States based Retail organisation with 440000 employees and revenues of $106.57 billion, NBCUniversal, a United States based Media organisation with 35000 employees and revenues of $39.20 billion, Capital One, a United States based Banking and Financial Services organisation with 76300 employees and revenues of $39.11 billion, PayPal, a United States based Banking and Financial Services organisation with 24400 employees and revenues of $31.80 billion and many others.
Contact us if you need a completed and verified list of companies using Tibco Reward, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Tibco Reward customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AutoNation | Retail | 23600 | $27.0B | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2011 | n/a |
In 2011, AutoNation implemented Tibco Reward as a real-time cloud-based SaaS solution in the Customer Loyalty category. Tibco Reward was deployed to manage rewards marketing and real-time loyalty interactions across digital and physical channels, with the platform positioned as an enterprise-class cloud offering that captures individual interactions across mobile, apps, websites, email, social networks and point of sale.
The implementation centered on the Tibco Reward loyalty engine and campaign orchestration capabilities, configured for rewards management, customer segmentation, personalization rules and real-time decisioning workflows. Configuration and delivery followed Scrum agile practices under cross-functional leadership, aligning product, engineering and sales management to operationalize loyalty program rules and campaign automation.
Integrations focused on channel-level connectivity rather than named third party systems, linking Tibco Reward to point of sale endpoints, mobile applications, website event streams, email systems and social channels to ensure consistent customer identity and event capture. The implementation was coordinated with sales management and marketing operations to map earned rewards, redemptions and customer touchpoints into retail workflows.
Governance was established through a cross-functional team model that included product, engineering, marketing, legal and finance stakeholders, reflecting the Loyalty Lab operating model that preceded the TIBCO acquisition. Tibco Reward was used to manage multi-channel loyalty interactions where they occur naturally, with the loyalty engine designed to increase multi-channel brand-fans, advocates and loyalists.
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Capital One | Banking and Financial Services | 76300 | $39.1B | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2014 | n/a |
In 2014, Capital One implemented Tibco Reward from TIBCO Software as its Customer Loyalty application, replacing Epsilon PeopleCloud. The deployment focused on cardholder loyalty and rewards program operations and established a cadence of monthly production deployments to support ongoing program updates and offers. Implementation scope included Loyalty Programs, Marketing, and Customer Success teams, with program governance tied to professional services and release management functions.
Tibco Reward was configured to deliver core Customer Loyalty capabilities including program orchestration, accrual and redemption engines, campaign management, member account management, and reporting. Configuration work emphasized programmable reward rules, a points ledger and catalog, partner offer orchestration, and automated release pipelines to move changes into Production on a monthly schedule.
Integrations used API Web Services and SaaS connectivity, with dedicated data integrators building and maintaining interfaces for transaction and member data flows. Oracle E-Business time entry and typical back-office operational tools were used for project and resource tracking, while QA analysts and a release team operated the production deployment process.
Governance and delivery followed Agile methodology with daily client engagement, cross-functional teams comprising Solution Architects, Designers, Developers, Data Integrators, QA Analysts, and Release managers. Project leadership produced Statements of Work, client-facing cost estimates, and managed multi million dollar budgets in coordination with Directors of Professional Services and Customer Success, and the program maintained a 100% hit rate for on-time delivery and success according to internal program records.
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Columbia Sportswear | Retail | 9780 | $3.4B | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2015 | n/a |
In 2015 Columbia Sportswear implemented Tibco Reward as its Customer Loyalty application, deploying a centralized loyalty platform to support global ecommerce and member engagement. The deployment covered 20 countries and was delivered by a cross functional delivery team of 39 contributors distributed across India and the United States, aligning loyalty operations with ecommerce channels and customer service functions.
Tibco Reward was configured to provide standard Customer Loyalty capabilities including member enrollment, points accrual and redemption, tier management, and campaign orchestration, with a loyalty data model and API layer to support personalization and real time reward calculations. The implementation included configuration of program rules, promotional workflows, and integration points to feed loyalty events into downstream analytics and CRM processes.
Integrations were explicitly built between Tibco Reward and Columbia Sportswears ecommerce and backend ecosystem, including Salesforce Commerce Cloud, CyberSource and Adyen payment gateways, PayPal, AWS hosted services, Adobe AEM content management, Epsilon and Bazaarvoice for marketing and reviews, Microsoft Dynamics 365 for customer records, Loyalty Lab TIBCO components, and both Google Analytics and Adobe Analytics for behavioral reporting. Identity and Access Management was integrated to align customer identities across channels and support unified member profiles for loyalty scoring and targeted campaigns.
Operational governance followed an Agile delivery framework with established Scrum cadence, backlog refinement, sprint planning and release management, and centralized status reporting. Program governance included JIRA roadmaps and dashboards with eazyBI reports, sprint health and defect charts, and formal L1 and L2 production support processes with RCA and postmortem practices to enforce SLAs, cross functional training, and ongoing support handoffs for the Tibco Reward Customer Loyalty program.
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Crate and Barrel | Retail | 8000 | $2.5B | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2010 | n/a |
In 2010, Crate and Barrel implemented Tibco Reward as a Customer Loyalty solution from TIBCO Software. The deployment leveraged the SaaS loyalty and CRM capabilities that TIBCO acquired through Loyalty Lab, integrating those capabilities into Tibco’s real-time event processing and analytics infrastructure to support desktop marketer workflows and program management.
Tibco Reward implementation focused on centralized loyalty program management, CRM-driven rewards orchestration, real-time customer interaction handling, and analytics-enabled segmentation and campaign automation. Tibco Reward was integrated with Tibco’s event stream and analytics components to scale event-driven interactions and surface loyalty events into marketing and customer retention workflows used by Crate and Barrel’s marketing and retention teams. Governance was oriented toward platform-led campaign operations and marketer self-service, with the Tibco Reward platform serving as the system for rewards issuance and loyalty data capture. The implementation aligned Crate and Barrel’s Customer Loyalty operations with real-time event processing and analytics capabilities suitable for social and mobile interaction patterns.
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Desigual | Retail | 2700 | $407M | Spain | TIBCO Software | Tibco Reward | Customer Loyalty | 2016 | n/a |
In 2016 Desigual implemented Tibco Reward to establish an omnichannel Customer Loyalty capability across retail stores and the corporate website. Desigual deployed Tibco Reward as the central Customer Loyalty application to manage membership, earned value accumulation and redemption workflows, and campaign orchestration for both online and in-store channels.
The Tibco Reward implementation included standard Customer Loyalty functional modules such as membership and account management, points accrual and redemption engines, tiering and promotional campaign management, and POS integration patterns common for retail loyalty programs. Configuration work emphasized business rule engines for accrual rates and redemption conditions, and templates for segmented campaign execution tied to customer profiles.
Integrations were explicitly implemented with Desigual s ecommerce and analytics ecosystem, including Salesforce Commerce Cloud for online customer and order flows, Givex Giftcard solutions for card based redemption and store transactions, Channel Advisor links for marketplace listings, One Trust for consent and cookie management, and BI tools together with Google Analytics for reporting and customer insight. The implementation connected Tibco Reward to internal systems to support franchise partner experiences and marketplace expansions across multiple third party sites.
Governance followed a cross functional rollout model with e commerce project management leading full lifecycle delivery from requirements gathering through configuration, testing and go live coordination with IT, finance and supply chain stakeholders. Operational ownership was defined across retail and ecommerce teams, and implementations included phased rollout coordination for stores, website, and franchise partner endpoints.
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Banking and Financial Services | 21100 | $15.9B | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2016 | n/a |
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Retail | 79745 | $14.8B | Germany | TIBCO Software | Tibco Reward | Customer Loyalty | 2010 | n/a |
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Leisure and Hospitality | 100 | $10M | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2012 | n/a |
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Consumer Packaged Goods | 250 | $25M | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2012 | n/a |
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Retail | 87000 | $17.5B | United States | TIBCO Software | Tibco Reward | Customer Loyalty | 2012 | n/a |
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Buyer Intent: Companies Evaluating Tibco Reward
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Tibco Reward. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Tibco Reward for Customer Loyalty include:
- Fiserv, a United States based Professional Services organization with 38000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Tibco Reward Coverage
Tibco Reward is a Customer Loyalty solution from TIBCO Software.
Companies worldwide use Tibco Reward, from small firms to large enterprises across 21+ industries.
Organizations such as NVIDIA, Target, NBCUniversal, Capital One and PayPal are recorded users of
Tibco Reward for Customer Loyalty.
Companies using Tibco Reward are most concentrated in Manufacturing, Retail and Media, with adoption spanning over 21 industries.
Companies using Tibco Reward are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Tibco Reward across Americas, EMEA, and APAC.
Companies using Tibco Reward range from small businesses with 0-100 employees - 4.55%, to mid-sized firms with 101-1,000 employees - 4.55%, large organizations with 1,001-10,000 employees - 36.36%, and global enterprises with 10,000+ employees - 54.55%.
Customers of Tibco Reward include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Tibco Reward customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.