In 2023, the global Analytics and Business Intelligence (BI) software market surged to nearly $17.9 billion, growing by 4.4%. The top 10 vendors commanded a significant 60.6% market share, with Salesforce leading at 11.1%, followed by SAS Institute, SAP, Microsoft, and Oracle.
Our APPS TOP 500 Market Report (Preview) covers hundreds of Analytics and BI software vendors, offering deep insights into market dynamics, vendor strengths, AI investments, customer momentum, and go-to-market strategies providing valuable perspectives on market trends and challenges.
Discover thousands of Analytics and BI Customer Wins with the ARTW Technographics Platform, an essential resource for technology enthusiasts, sales business leaders, and data-driven marketing executives, offering curated insights into the evolving landscape of the software industry, including the latest developments in Analytics and BI market.
Through our forecast period, the Analytics and BI applications market size is expected to reach $22.2 billion by 2028, compared with $17.9 billion in 2023 at a compound annual growth rate of 4.4%.
| Exhibit 2: Worldwide Analytics and BI Software Market 2023-2028 Forecast, $M | |||
|---|---|---|---|
| Year | 2023 | 2028 | 2023-2023 CAGR, % |
| Total | 17886 | 22194 | 4.4% |
Source: Apps Run The World, June 2024
Analytics and BI Software Market Definitions And Forecast Assumptions
Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management.
Top 10 Analytics and BI Software Vendors
Here are the rankings of the top 10 Analytics and BI software vendors in 2023 and their market shares.
| Rank | Vendor | 2021 Analytics and BI Apps Revenues, $M | 2022 Analytics and BI Apps Revenues, $M | 2023 Analytics and BI Apps Revenues, $M | YoY Growth | 2023 Analytics and BI Market Share, % |
|---|---|---|---|---|---|---|
| 1 | Salesforce | Subscribe | Subscribe | Subscribe | 12.4% | Subscribe |
| 2 | SAS Institute | Subscribe | Subscribe | Subscribe | 4.2% | Subscribe |
| 3 | SAP | Subscribe | Subscribe | Subscribe | 2.8% | Subscribe |
| 4 | Microsoft | Subscribe | Subscribe | Subscribe | 10.0% | Subscribe |
| 5 | Oracle | Subscribe | Subscribe | Subscribe | 6.8% | Subscribe |
| 6 | Informatica | Subscribe | Subscribe | Subscribe | 6.0% | Subscribe |
| 7 | Snowflake | Subscribe | Subscribe | Subscribe | 37.5% | Subscribe |
| 8 | IBM | Subscribe | Subscribe | Subscribe | 0.0% | Subscribe |
| 9 | Qlik | Subscribe | Subscribe | Subscribe | 7.6% | Subscribe |
| 10 | Alteryx | Subscribe | Subscribe | Subscribe | 15.5% | Subscribe |
| Subtotal | Subscribe | Subscribe | Subscribe | 8.6% | Subscribe | |
| Other | Subscribe | Subscribe | Subscribe | 11.0% | Subscribe | |
| Total | 15351 | 16326 | 17886 | 9.6% | 100.0% |
Source: Apps Run The World, June 2024
Other Analytics and BI software providers included in the report are: Adobe, Alteryx, Amazon Web Services, Appian, Board, Datameer, Domo, Celonis, Constellation Software, Domo, FIS Global, Fujitsu, GoodData, Google, Infor, IQVIA, MedeAnalytics, Microstrategy, NCR Corporation, Nintex, OmniSci, Panorama Software, Pyramid Analytics, Rosslyn Data Technologies, Sage, Snowflake, Sisense, Software AG, Splunk, SplashBI, Tango Analytics, ThoughtSpot, TIBCO, TOTVS, Verisk Analytics, Webtrends, Wolters Kluwer, Yellowfin BI, and many others.
Custom data cuts related to the Analytics and BI Applications market are available:
- Top 300+ Analytics and BI Applications Vendors and Market Forecast 2023-2028
- 2023 Analytics and BI Applications Market By Industry (21 Verticals)
- 2023 Analytics and BI Applications Market By Analytics and BI Segments and Categories
- 2023 Analytics and BI Applications Market By Country (USA + 45 countries)
- 2023 Analytics and BI Applications Market By Region (Americas, EMEA, APAC)
- 2023 Analytics and BI Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2023 Analytics and BI Applications Market By Customer Size (revenue, employee count, asset)
- 2023 Analytics and BI Applications Market By Channel (Direct vs Direct)
- 2023 Analytics and BI Applications Market By Product
- Advanced Integration Technology, a United States based Aerospace and Defense organization with 230 Employees
- TEKsystems, a United States based Professional Services company with 80000 Employees
- Mercadeo Multiventures, a India based Professional Services organization with 100 Employees
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|
Worldwide Enterprise Application Market
Exhibit 3 provides a forecast of the worldwide enterprise application market from 2023 to 2028, highlighting market sizes, year-over-year growth, and compound annual growth rates across various functional segments. The data shows strong growth in emerging areas like eCommerce, Human Capital Management, and IT Service Management, while traditional segments like ERP and CRM continue to dominate in market size.
Exhibit 3: Worldwide Enterprise Application Market Forecast 2023-2028 by Functional Market ($M)
Source: Apps Run The World, June 2024
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like Analytics and BI, ERP, CRM and PLM.
Analytics and BI Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Analytics and BI systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Analytics and BI software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive Analytics and BI win/loss analysis. Each quarter our research team identifies tens of thousands of these Analytics and BI customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Analytics and BI Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, June 2024
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) ranked by their 2019-2023 product revenues.
Their 2023 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
