List of cxLoyalty Customers
cxLoyalty
6 High Ridge Park,
Stamford, 06905, CT,
United States
Stamford, 06905, CT,
United States
1 844-300-4222
Professional Services
1000
$200M
Since 2010, our global team of researchers has been studying cxLoyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased cxLoyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using cxLoyalty for Customer Loyalty include: Amazon, a United States based Retail organisation with 1578000 employees and revenues of $637.96 billion, CVS, a United States based Healthcare organisation with 300000 employees and revenues of $378.96 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion, Samsung Electronics, a South Korea based Manufacturing organisation with 262647 employees and revenues of $203.54 billion, General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion and many others.
Contact us if you need a completed and verified list of companies using cxLoyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The cxLoyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Canada | Transportation | 37200 | $16.2B | Canada | cxLoyalty | cxLoyalty | Customer Loyalty | 2021 | n/a |
In 2021, Air Canada implemented cxLoyalty in the Customer Loyalty category to operationalize its Loyalty and Rewards Redemption Program. The implementation centered on onboarding Air Canada to cxLoyalty and configuring core redemption workflows to support points earning, redemptions, and partner purchase flows across customer service and revenue-facing teams.
The deployment delivered modular capabilities including a Hotel Grid initiative with supplier API implementation, content API integration, static content ingestion for UI consumers, promo code configuration, and backend accounting setup for tax reporting. Workstreams included UI enhancements and performance-sensitive UX adjustments, redesign of a 15 year old accounting report into a source to consumer independent architecture, and discrete modules for redemption and purchase for ABG Auto Rental and multiple hotel suppliers.
Architecturally the solution used API-first integrations to onboard hotel and rental suppliers, a content API and static file processing pipeline to feed UI consumers, and a data streaming target schema mapping to ingest loyalty events. The tax reporting design included a dedicated database architecture that captured source and consumer relationships, implementation of Canadian provincial tax brackets and discrete fees receivable and payable, and automation of regular and ad-hoc tax reports so the tax reporting architecture could be leveraged for future client onboards.
Governance and delivery followed Agile methods with active backlog management, story grooming, acceptance criteria definition, and production support governance. The program included GAP analysis, requirement elicitation with business stakeholders, collaboration with Legal, Compliance and Regulatory teams to satisfy Quebec provincial requirements, and maintenance of a master project schedule tied to executive priorities. The team performed S3 bucket lifecycle management, intelligent tiering and Glacier Deep Archive policies to manage object lifecycles and control storage costs.
Project planning and costing were explicit components of the engagement, with the implementation estimated and delivered at 1.3 million CAD and approximately 24,000 hours, and included ongoing production support, data mapping for ingestion into the streaming platform, and artifacts to enable cross team continuity. The cxLoyalty implementation for Air Canada integrated loyalty redemption, supplier API networks, accounting and tax reporting, and customer service UI improvements to unify operational control under the Customer Loyalty application.
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Alamo Rent A Car | Automotive | 7000 | $3.2B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
In 2016, Alamo Rent A Car implemented cxLoyalty as a Customer Loyalty deployment across its United States operations. The implementation was aimed at centralizing loyalty program capabilities for rental customers and establishing a single application for member enrollment, tier management, points accrual and redemption, and campaign orchestration.
cxLoyalty was configured to provide loyalty program management, customer segmentation, real time points balance tracking, reporting and promotional campaign execution. Operational ownership aligned with marketing and customer experience functions, with program rules and membership workflows embedded into customer lifecycle processes to support ongoing loyalty management.
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Allianz | Banking and Financial Services | 156626 | $140.3B | Germany | cxLoyalty | cxLoyalty | Customer Loyalty | 2018 | n/a |
In 2018, Allianz implemented cxLoyalty as a Customer Loyalty platform to centralize loyalty capabilities across digital channels. The cxLoyalty deployment was delivered alongside work on Affinion's NextGen digital platform and focused on consolidating commerce, membership and protection services for banking and insurance customers.
The implementation configured core modules including commerce enablement for web and mobile, personalization and analytics instrumentation, marketing automation workflows using Exponea, and a white labelled ID Protect mobile capability where applied. Technologies and development patterns used across the program included Magento for commerce, headless CMS approaches, React Native for mobile, REST API integration layers, Matomo for analytics, and AWS services for cloud infrastructure.
Operational delivery covered multi channel rollout with responsive web applications and native mobile applications, orchestration of third party vendor integrations via APIs, and use of AWS Pinpoint and AWS Personalize for messaging and recommendation orchestration. The program impacted business functions including marketing, customer service and product operations, and it was governed to comply with GDPR requirements.
Governance and process changes were enacted through scaled agile practices, regular scrum ceremonies across distributed teams, executive level stakeholder reporting, formal risk and issue tracking, and end to end release management coordinated with DevOps and infrastructure teams. Project artifacts produced included project and resourcing plans, requirements specifications, risk logs and operational playbooks to sustain the cxLoyalty Customer Loyalty platform.
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Allstate | Insurance | 55000 | $67.7B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
In 2016 Allstate implemented cxLoyalty to establish a Customer Loyalty capability for insurance customer engagement and rewards. The cxLoyalty deployment was positioned to support retention, points issuance and redemption, and member engagement workflows across Allstate customer-facing lines.
The implementation included leisure travel program components and fulfillment capabilities for physical gift cards, digital gift cards, and merchandise, aligned with standard Customer Loyalty modules such as loyalty account management, catalog and order management, and redemption orchestration. The solution was configured with responsive customer experiences and e-commerce functionality to support both travel and merchandise fulfillment scenarios.
Architecturally the cxLoyalty implementation leveraged a mixed technology stack, with leisure travel and service orchestration built on Microsoft Azure, .Net, Microsoft TFS, Layer 7 API gateway and SQL Database, and e-commerce components using Java, ATG Catalog, Endeca search patterns and Oracle Database. Real-time API and authentication services were implemented using Single Sign-On SAML 2.0, LDAP, REST and SOAP endpoints exchanging JSON and XML over HTTPS, and the deployment integrated with Salesforce CRM for customer and case records.
Operational governance for the cxLoyalty rollout was managed through cross-functional stakeholder engagement including Executive sponsors, Legal, Sales, Product Management, Account Management, Finance, IT, Information Security, Business Intelligence, UX and Supplier Relations. The program incorporated RFP and procurement processes, vendor risk assessments for regulated financial interactions, and adherence to regulatory and certification requirements such as Sarbanes-Oxley SAS70, PCI Level 1, ISO27001 ISO27002, OFAC sanctions screening, US EU Safe Harbor, HIPAA where applicable, and WCAG 2.0 accessibility standards.
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Alm. Brand A/S | Insurance | 2294 | $1.3B | Denmark | cxLoyalty | cxLoyalty | Customer Loyalty | 2012 | n/a |
In 2012 Alm. Brand A/S implemented cxLoyalty to deploy an identity protection and card blocking offering as part of its customer loyalty strategy, positioning the initiative within the Customer Loyalty category to address elevated churn and price-driven buying in the Danish insurance market. The deployment targeted Alm. Brand Forsikring home content policyholders initially, with an explicit goal to differentiate the product by adding value added services that supported customer retention and satisfaction.
The implementation centered on the cxLoyalty ID Theft Protect service and later the cxLoyalty Card Protection service, configured to provide prevention, detection and full incident resolution workflows. Core capabilities delivered included a staffed 24/7 phone support line with skilled agents, proactive advice on fraud prevention, forensic reconciliation of invoices and account statements, dispute handling with creditors, and a single-call card blocking process for registered payment cards and valuables. These functional elements were embedded into the insurer product offering rather than being limited to occasional marketing promotions.
Operational coverage was nation wide across Alm. Brand A/S private customer segments at launch, and the scope was explicitly extended to small business customers as identity fraud concerns grew in the commercial sector. Business functions impacted included customer service, claims resolution and product management, with the service becoming part of the base coverage for relevant insurance products. The work was delivered as a service layer by cxLoyalty, integrating human-led investigation and incident orchestration into Alm. Brand A/S customer care operations.
Governance and rollout followed a staged commercial model, the service was initially included free of charge for two years with private customers, customer feedback informed commercialization and the ID Theft Protect service was subsequently made a permanent feature of home content policies. The expanded Card Protection service was then rolled out first to private customers and then to business customers, embedding new fraud response procedures into existing customer support workflows.
Explicit outcomes recorded by Alm. Brand A/S included overwhelmingly positive customer feedback, increased customer satisfaction and deeper customer relationships, leading to permanent inclusion of ID Theft Protect in home content policies and the addition of Card Protection coverage. The program allowed Alm. Brand A/S to position itself as an early adopter in Denmark for combined ID theft protection and card blocking services within the Customer Loyalty context.
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Retail | 1578000 | $638.0B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2020 | n/a |
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Transportation | 136900 | $54.2B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Banking and Financial Services | 75100 | $65.9B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2019 | n/a |
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Insurance | 25000 | $47.3B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Transportation | 434 | $468M | United Kingdom | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Showing 1 to 10 of 115 entries
Buyer Intent: Companies Evaluating cxLoyalty
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating cxLoyalty. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating cxLoyalty for Customer Loyalty include:
- HSBC India, a India based Banking and Financial Services organization with 42000 Employees
- India.Gov.In, a India based Government company with 500 Employees
- NaviSite, a United States based Professional Services organization with 1200 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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HSBC India | Banking and Financial Services | 42000 | $7.0B | India | 2025-12-17 |
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India.Gov.In | Government | 500 | $50M | India | 2025-12-11 |
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NaviSite | Professional Services | 1200 | $280M | United States | 2025-10-24 |
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Professional Services | 100 | $10M | United States | 2025-07-14 |
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Leisure and Hospitality | 1000 | $190M | United States | 2025-07-06 |
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Banking and Financial Services | 50 | $5M | Indonesia | 2025-03-13 |
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Manufacturing | 10 | $2M | United States | 2025-01-27 |
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Communications | 800 | $100M | United States | 2024-11-29 |
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Transportation | 90000 | $35.0B | United States | 2024-11-07 |
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Banking and Financial Services | 317233 | $180.6B | United States | 2024-10-01 |
FAQ - APPS RUN THE WORLD cxLoyalty Coverage
cxLoyalty is a Customer Loyalty solution from cxLoyalty.
Companies worldwide use cxLoyalty, from small firms to large enterprises across 21+ industries.
Organizations such as Amazon, CVS, ExxonMobil, Samsung Electronics and General Motors are recorded users of
cxLoyalty for Customer Loyalty.
Companies using cxLoyalty are most concentrated in Retail, Healthcare and Oil, Gas and Chemicals, with adoption spanning over 21 industries.
Companies using cxLoyalty are most concentrated in United States and South Korea, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of cxLoyalty across Americas, EMEA, and APAC.
Companies using cxLoyalty range from small businesses with 0-100 employees - 1.74%, to mid-sized firms with 101-1,000 employees - 8.7%, large organizations with 1,001-10,000 employees - 29.57%, and global enterprises with 10,000+ employees - 60%.
Customers of cxLoyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified cxLoyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.