List of SAP BW/4HANA Customers
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Since 2010, our global team of researchers has been studying SAP BW/4HANA customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP BW/4HANA for Data Warehouse from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP BW/4HANA for Data Warehouse include: Alphabet (Google), a United States based Professional Services organisation with 190167 employees and revenues of $350.02 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion, Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, Mercuria Energy Group, a Switzerland based Oil, Gas and Chemicals organisation with 1100 employees and revenues of $170.00 billion, Phillips 66, a United States based Oil, Gas and Chemicals organisation with 13200 employees and revenues of $143.15 billion and many others.
Contact us if you need a completed and verified list of companies using SAP BW/4HANA, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The SAP BW/4HANA customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1&1 Internet | Communications | 3155 | $4.3B | Germany | SAP | SAP BW/4HANA | Data Warehouse | 2016 | n/a |
In 2016, 1&1 Internet implemented SAP BW/4HANA. The deployment targeted the Finance and IT area and established SAP BW/4HANA as the company Data Warehouse for financial reporting, consolidation, and analytic provisioning.
The implementation leveraged core SAP BW/4HANA capabilities including data modeling, extraction transformation and load workflows, Advanced DataStore objects, composite providers and analytical query design. Configuration work emphasized HANA-native modeling and semantic layer construction to support finance-centric data marts and cross-functional analytical views.
Operational coverage focused on finance processes and IT reporting within 1&1 Internet, bringing transactional SAP sources and financial datasets into a centralized Data Warehouse architecture. Data stewardship and role based access were scoped to finance and IT teams to align reporting responsibilities with the new warehouse.
Governance changes accompanied the technical rollout, centralizing data modeling ownership in the BW/4HANA environment and establishing controlled release and versioning practices for finance reporting artifacts. The program formalized workflows for dataset onboarding and query lifecycle management to sustain the SAP BW/4HANA Data Warehouse as the authoritative finance reporting layer.
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3M | Manufacturing | 61500 | $24.6B | United States | SAP | SAP BW/4HANA | Data Warehouse | 2018 | n/a |
In 2018, 3M deployed SAP BW/4HANA as its Data Warehouse across four installations and as part of a cloud migration program, aligning the SAP BW/4HANA implementation to finance, procurement, and enterprise BI business functions. The SAP BW/4HANA implementation operated alongside a broader SAP estate and included 24/7 production support, day to day customer support, and liaison responsibilities managing offshore and onshore teams to sustain operational continuity.
The implementation encompassed core data warehousing and analytics capabilities, with explicit configuration and administration of SAP BW/BI, SAP BPC 10.1, SAP BODS, and SAP BusinessObjects for reporting and OLAP consumption. Workstreams included data model optimizations such as PSA cleanup, DSO population, InfoCube aggregate management, and E and F table compression, together with capacity planning for CPU, memory and disk prior to HANA conversions, and the use of Quicksizer, SUM DMO and SWPM for system sizing and migration orchestration.
Integrations were extensive and explicitly documented, connecting SAP BW/4HANA to SAP Ariba, S/4 HANA landscapes, SAP Solution Manager, SAP SLT for real time replication, SAP Gateway, PI/PO, OpenText archiving, and surrounding systems including BPC, SuccessFactors, IBP, MDM, MDG and Hybris. SAP Ariba configurations included NetWeaver integrations and troubleshooting of Web Dispatcher, Apache Gateway and portal connections, while S/4 HANA migrations followed structured approaches using the S/4 HANA migration cockpit, Fiori S/4 cloud migration kit and transaction based analysis with ST03n.
Governance and monitoring were implemented through SAP Solution Manager 7.2, with installations and managed system configuration covering ABAP and Java stacks, Early Watch reporting, Wily Introscope monitoring, ChaRM, MOPS, TAO and HP Quality Center integration. Solution Manager was used to capture monitoring requirements from internal end customers, drive Business Process Monitoring, create performance dashboards, and support performance tuning of expensive SQL statements, long running jobs and transactional and master data flows across ECC, BI and HANA components.
Operational scope emphasized continuous support and cross functional enablement rather than discrete outcome claims, with teams delivering presentations to end customers on Solution Manager monitoring requirements and performance tuning methods. The SAP BW/4HANA deployment functioned as the central Data Warehouse platform within 3M's SAP ecosystem, supporting finance, procure to pay and analytics workflows and integrating with the enterprise SAP landscape for ongoing operational management.
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Abbott | Healthcare | 114000 | $42.0B | United States | SAP | SAP BW/4HANA | Data Warehouse | 2018 | n/a |
In 2018, Abbott implemented SAP BW/4HANA as a global Data Warehouse platform. The deployment consolidated responsibility for management, strategic development and support of multiple global SAP BW and BusinessObjects systems to centralize enterprise reporting and BI delivery.
The SAP BW/4HANA implementation focused on core Data Warehouse capabilities including data modeling, data provisioning and ETL pipelines, query and semantic layer design, and report distribution. SAP BW/4HANA was used to instrument access to canonical data models and to provide a unified platform for analytic datasets and BusinessObjects report consumption.
Operational coverage extended across all functional areas, with the Abbott BI organization driving collaboration with business process owners to translate business needs into information technology capabilities and reporting solutions. The environment supported global reporting needs through multiple BW and BusinessObjects systems under a coordinated platform strategy.
Governance responsibilities included the creation and delivery of short term and long term BI Strategy, establishment of data stewardship and development standards, and ongoing lifecycle and support processes for SAP BW/4HANA. The implementation emphasized structured collaboration, defined IT capability requirements, and centralized BI governance to sustain enterprise data warehouse operations.
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Accenture | Professional Services | 791000 | $64.9B | Ireland | SAP | SAP BW/4HANA | Data Warehouse | 2017 | n/a |
In 2017, Accenture implemented SAP BW/4HANA as its Data Warehouse to provide business leaders with an up-to-date view of critical financial information for monthly financial close and quarterly earnings reporting. The deployment aligned with Accenture operating a single, global instance of SAP applications and targeted Finance, local controllership teams and global IT to centralize statutory and management reporting processes. SAP BW/4HANA was positioned to support consolidations and business forecasting as core Data Warehouse capabilities for finance reporting.
The implementation emphasized functional automation and orchestration within SAP BW/4HANA, with the financial close playbook capturing roughly 3,000 IT and business tasks and dependencies. Accenture digitized previously Excel-based close tools and automated execution-related activities, using commercially available tooling such as BlackLine Smart Close to automate SAP batch processes, validations, communications and status reporting, achieving automation of 85 percent of playbook-related activities. The SAP BW/4HANA deployment supported integrated reporting and real-time status updates for more than 50 financial close support team members.
Architecturally, the Data Warehouse implementation was integrated with Accenture’s SAP S/4HANA finance platform and a dedicated batch scheduling services platform, with batch execution distributed across multiple application servers to reduce run times. Monitoring and alerting were instrumented through SAP Solution Manager and fed into infrastructure capacity planning, while a job scheduling tool tracked runtimes and fed a predictability model to assess impacts of changes and data growth. The deployment strategy included cloud-ready scalability and high-availability design elements to maintain performance and headroom as data volumes grew.
Governance and process redesign accompanied the technical rollout, starting with a steering committee that included the corporate controller and global IT leadership, and a financial close operating committee representing global functional process areas. A centralized financial close team was established and accountability for close content was shifted to the business, with a follow the sun operating model to run the close on a near 24 hour, six day basis. Industrialized schedule management included locking the playbook one month out, tight change control, a defined incident management playbook with escalation principles, and a performance measurement framework using three primary metrics covering service level objectives, support team adherence to plans, and schedule contingency.
Outcomes tied to the broader SAP data platform work were explicitly reported, with migrations to SAP HANA and related BW modernization improving availability of information during the monthly close process by 30 percent to 70 percent and delivering greater stability. The Accenture SAP BW/4HANA Data Warehouse implementation therefore functioned as a central finance reporting backbone that combined governance, automation and scalable architecture to support predictable close execution.
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Adobe | Professional Services | 31360 | $23.8B | United States | SAP | SAP BW/4HANA | Data Warehouse | 2022 | n/a |
In 2022, Adobe implemented SAP BW/4HANA as its Data Warehouse to centralize analytics for enterprise commerce and metering solutions. The deployment targeted reporting and analytic consolidation across front end retail, B2B storefronts including adobe.com and channel order websites, and backend supply chain and licensing systems.
The SAP BW/4HANA implementation focused on core data warehouse capabilities, including data modeling, extraction, transformation and loading ETL, OLTP extraction, and report development. SAP BW/4HANA was used to formalize data models and dataflows that support Order to Cash and Quote to Cash process analytics, and to enable standardized reporting for billing and invoicing streams.
Integrations were explicitly built to ingest transactional and operational feeds from SAP transactional modules and Hybris Billing, and to surface consolidated outputs to business intelligence and service systems including Tableau and ServiceNow. Additional data sources included SFDC, Convergent Invoicing, EDI weekly orders reporting, and operational datasets maintained in Access DB and Excel, all feeding into SAP BW/4HANA for unified reporting and dashboarding.
Governance and rollout emphasized functional and process controls, with documented functional and business requirements, process mapping, root cause analysis, and facilitated UAT sessions with stakeholders. Operational ownership included oversight of the vendor transactions team, coverage for order processing and invoicing during critical releases and quarter end closures, and involvement in Order to Cash redesign work for the Advertising Cloud TubeMogul acquisition and related enterprise automation efforts.
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Utilities | 7355 | $6.3B | Brazil | SAP | SAP BW/4HANA | Data Warehouse | 2020 | n/a |
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Insurance | 12785 | $18.8B | United States | SAP | SAP BW/4HANA | Data Warehouse | 2018 | n/a |
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Professional Services | 4819 | $1.2B | Belgium | SAP | SAP BW/4HANA | Data Warehouse | 2023 | Cubis |
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Consumer Packaged Goods | 3077 | $2.3B | Netherlands | SAP | SAP BW/4HANA | Data Warehouse | 2021 | n/a |
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Consumer Packaged Goods | 936 | $244M | Belgium | SAP | SAP BW/4HANA | Data Warehouse | 2023 | Flexso |
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Buyer Intent: Companies Evaluating SAP BW/4HANA
- AxCrypt, a Sweden based Professional Services organization with 30 Employees
- Warehouse Storage Solutions United Kingdom, a United Kingdom based Distribution company with 10 Employees
- Saudi Aramco Jubail Refinery, a Saudi Arabia based Oil, Gas and Chemicals organization with 3980 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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