List of Veeva CRM Customers
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Since 2010, our global team of researchers has been studying Veeva CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Veeva CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Veeva CRM for CRM include: UnitedHealth Group, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, Cigna Healthcare, a United States based Insurance organisation with 71295 employees and revenues of $244.38 billion, Elevance Health, formerly Anthem, Inc, a United States based Insurance organisation with 104900 employees and revenues of $171.34 billion, Regeneron Pharmaceuticals, a United States based Life Sciences organisation with 15182 employees and revenues of $142.02 billion, Johnson & Johnson, a United States based Life Sciences organisation with 138100 employees and revenues of $88.82 billion and many others.
Contact us if you need a completed and verified list of companies using Veeva CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Veeva CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abbott | Healthcare | 114000 | $42.0B | United States | Veeva Systems | Veeva CRM | CRM | 2018 | n/a |
In 2018, Abbott implemented Veeva CRM to support marketing execution and field engagement for its healthcare product lines. The implementation is documented at the role level by a Marketing Specialist based in Alameda, CA who managed Veeva CRM from 2018 to 2020 and served as the direct line of contact to Abbott's healthcare team, indicating operational ownership within marketing and close alignment with clinical and sales functions.
Veeva CRM was used to orchestrate campaign development and execution, manage promotional collateral and incentive promotional items, and coordinate tradeshow and special event workflows. Functional capabilities emphasized in practice include campaign management, multichannel customer engagement, content distribution for marketing collateral, and field team alignment, consistent with the CRM category and typical pharmaceutical and medical device customer engagement workflows.
Operational scope centered on the marketing department and the healthcare team with active collaboration with sales representatives, where the Marketing Specialist acted as primary system steward and liaison. Governance and day to day workflow responsibilities included campaign build and deployment, influencer and brand agency coordination, and ongoing relationship management between marketing and field teams, reflecting a centralized marketing operations role using Veeva CRM rather than an explicitly stated enterprise wide rollout.
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AbbVie | Life Sciences | 55000 | $56.3B | United States | Veeva Systems | Veeva CRM | CRM | 2013 | n/a |
In 2013, AbbVie implemented Veeva CRM within its commercial organization, deploying Veeva CRM Approved Email and Veeva CLM across the companys U.S. portfolio as part of a CRM initiative. The deployment centered on Veeva Systems cloud CRM platform to align field engagement, approved email workflows, and content delivery with commercial operations in the life sciences context.
The implementation included functional modules such as Veeva CRM Approved Email and Veeva CLM, and established Veeva CRM integrations to synchronize field call activity, content usage metrics, and approved email interactions between CLM and the CRM record. Configuration work focused on embedding digital touchpoints into established commercial processes, supporting multichannel engagement patterns and digital adoption across sales and marketing functions.
Rollout and governance were driven by a centralized commercial lead who operationalized best practices and training across the U.S. portfolio, while also leading global peer sharing to spread implementation learnings. This governance approach emphasized process alignment between field teams and centralized commercial operations, contributing to a strategic shift toward structured multichannel engagement and accelerated digital adoption.
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Abbvie Ireland | Life Sciences | 2600 | $2.0B | Ireland | Veeva Systems | Veeva CRM | CRM | 2016 | n/a |
In 2016, Abbvie Ireland implemented Veeva CRM as an affiliate wide CRM instance to support sales and marketing workflows across its Irish operations. The deployment was operated as a centralized Veeva CRM environment that served Dublin based teams and broader affiliate activities, with the Veeva CRM application used for customer engagement orchestration and field force enablement.
Operational capabilities implemented included configuration management and regular version testing, maintenance of customer engagement plans, and generation of CRM and sales reports on both a monthly and ad hoc basis. The implementation incorporated closed loop marketing CLM analytics for content performance measurement and produced CLM analytics reports as part of routine reporting.
Integrations and operational actions documented during the rollout included a Single Sign On security feature implementation and distribution mechanisms for Oncology Profiling Surveys that tied field engagement to profiling activities. The team also supported ongoing market research and compiled monthly competitor reports, while providing frontline support including training for over 10 new users and continuous user assistance for the Veeva CRM environment.
Governance and rollout discipline emphasized user acceptance testing, particularly for CLM analytics and new versions, as well as the creation and circulation of Marketing Stakeholder Engagement Plans SEPs. Responsibilities centered on system administration, test coordination, report generation, user training, and stakeholder engagement to maintain operational continuity within the CRM deployment.
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Abbvie Italy | Life Sciences | 1600 | $511M | Italy | Veeva Systems | Veeva CRM | CRM | 2014 | n/a |
In 2014 Abbvie Italy implemented Veeva CRM, CRM to centralize field customer interactions and consent management. The deployment was led from the Customer Excellence department and targeted field data capture workflows used by sales and medical liaison teams.
Implementation included a digital consent capture workflow built around the FirmaGrafoCerta by Namirial app for advanced biometric signature capture on mobile devices. Veeva CRM was configured to store and index signed consent records, to run CRM Survey workflows for quantitative and qualitative internal research, and to deliver tailored reporting views for consent monitoring and analysis.
Integration work ingested signed consents collected by field users on Apple devices into Veeva CRM, linking signature artifacts and survey responses to individual customer records. Operational coverage encompassed field users and the Customer Excellence team in Abbvie Italy, with impacts on sales, medical affairs and market research processes.
Governance and process controls were formalized through the development of an online tutorial for the FirmaGrafoCerta app, defined procedures for both digital and non digital consent collection, and report-driven monitoring executed by the Customer Excellence team. Documented outcomes include the online tutorial, the digitalization and management of the consent collection process, and the integration of collected consents into Veeva CRM.
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AbbVie Singapore | Life Sciences | 400 | $35M | Singapore | Veeva Systems | Veeva CRM | CRM | 2017 | n/a |
In 2017, AbbVie Singapore implemented Veeva CRM, deploying a CRM application to support the Singapore commercial business unit and sales operations. Veeva CRM was provisioned as the primary CRM for account and contact management across the AbbVie Singapore organization, supporting roughly 300 local staff and the Head of Singapore and Commercial Business Unit.
The Veeva CRM deployment centered on core CRM capabilities, including account and contact management, promotional materials submission and approval workflows via the Veeva Promotional Materials portal, and sales activity and reporting functions used for monthly sales incentives and reporting. Administrative configuration responsibilities included user ID and license provisioning, scheduling of sales reports, and workflow configuration to enable timely approvals for promotional materials submissions.
Operational integrations and adjacent systems in the environment included Sales Force for customer database entries and tagging, Outlook for email and calendar scheduling, WebEx and Cisco Jabber for remote meeting workflows, OneDrive and SharePoint for document backing and filing, Concur for expense reporting, and SAP for purchase order and audit documentation. These systems were used alongside Veeva CRM to support sales team activities, finance interactions for purchase orders and payroll communications, and IT administration tasks.
Governance and operational rollout were administered through a centralized senior administrator role that handled onboarding and off-boarding checklists, access requests to shared folders and portals, license tracking, and communication of process and approval flow changes. The implementation emphasized process orchestration for sales support and promotional compliance, with explicit operational outcomes including managed user licenses, scheduled sales reporting, and timely online approvals through the Veeva Promotional Materials submission process.
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Life Sciences | 2000 | $350M | Spain | Veeva Systems | Veeva CRM | CRM | 2015 | n/a |
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Life Sciences | 280 | $314M | Switzerland | Veeva Systems | Veeva CRM | CRM | 2017 | n/a |
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Life Sciences | 584 | $169M | United Kingdom | Veeva Systems | Veeva CRM | CRM | 2017 | n/a |
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Life Sciences | 510 | $484M | United States | Veeva Systems | Veeva CRM | CRM | 2021 | n/a |
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Life Sciences | 100 | $20M | United States | Veeva Systems | Veeva CRM | CRM | 2011 | n/a |
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Buyer Intent: Companies Evaluating Veeva CRM
- Ey India, a India based Professional Services organization with 50000 Employees
- University Of Texas At Austin, a United States based Education company with 28761 Employees
- University of Houston, a United States based Education organization with 3800 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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