At Vision 2019, CEO Mike Morini (left to right), Meghan Rees of MLSE and Shilpi Narang of Workplace by Facebook
At Vision 2019, CEO Mike Morini (left to right), Meghan Rees of MLSE and Shilpi Narang of Workplace by Facebook

WorkForce Software is unleashing a slew of enhancements that reinforce its laser focus on workforce management, while strengthening its presence in key verticals like healthcare, manufacturing, and retail.

The Livonia, MI-based vendor, which is in the midst of a multi-year makeover, unveiled enhancements including UI improvement, easy access to workforce data, as well as dynamic scheduling capabilities at its recent user conference in Denver with more than 300 customers and prospects.

Since 2016, Mike Morini, CEO of WorkForce, has been rebuilding the company by investing heavily in customer successes in the Cloud through an enlarged partner ecosystem and support infrastructure. Last year saw continuous improvement in support reduction time, while nearly 1,000 consultants have been trained on WorkForce products, compared with 200 in 2016. Morini said a few years ago there were a handful of documented customer successes. Today, there are more than 135 including some that cite hundreds of thousands of dollars in savings after running WorkForce.

Following the 2016 acquisition of Workplace Systems for its scheduling applications, WorkForce continued with a stream of new products and platform enhancements (six in 2018), while laying the groundwork for global expansion now reaching more than 1,100 customers and 3.4 million users in over 60 countries. That has resulted in a steady increase in its annual recurring revenues to reach $70 million in 2018. ARR now account for 70% of its revenues, more than doubling its contributions over the past few years.

After adding scores of developers and new data centers, WorkForce has honed in on product enhancements that amplify its key differentiators in such areas as rules engine for employee time off calculation for different countries, scheduling and forecasting for target industries, as well as open integration and device independent user experience that incorporates the latest advances from proactive notifications to conversational UI.

These improvements are critical for WorkForce to not just sustain its momentum (24% sales growth in the first quarter of 2019), but also to ensure lasting impact on its current installed base and future pipeline by increasing its wallet share among key accounts. Morini said WorkForce won 155 new logos in 2018, tripling that of what it secured in 2015.

Denise Broady, chief operating officer of WorkForce, said big accounts – including retail pharmacies, manufacturing, and healthcare – have been buying more licenses from the vendor because of their need to standardize on a modern workforce management platform to replace legacy systems that have seen diminishing returns.

Making its products ubiquitous and easily accessible will be equally important as WorkForce battles intense competition from heavyweights such as Kronos, which in January 2019 entered into a reseller agreement with SAP. WorkForce has also maintained SAP as a reseller for a number of years. That pits WorkForce against a rival 10 times its size as both try to win mind and market shares among SAP’s 35,000+ ERP and HCM customers.

Among WorkForce’s 1,100 customers, about 20% are indirect accounts including some that have been won through its reseller agreement with SAP.

Over the past few years, WorkForce has been working in overdrive to keep these SAP customers engaged, a task that has been complicated by SAP’s shifting HCM priorities, as well as the involvement of different implementation partners – at times impacting WorkForce’s ability to stay close to these customers during the partner implementation process to guarantee the best outcome. Morini added that he expects these relationships to improve along with a burgeoning ecosystem consisting of partners like Accenture, Deloitte, IBM and others.

David Pereles, managing director of Accenture, is bullish about its new reseller agreement with WorkForce as it ramps up additional resources to help the integrator better support joint customers such as Fieldcore, a GE division that employs 12,000 mostly field service technicians for repair and maintenance of GE power equipment. Fieldcore now runs SAP SuccessFactors for Core HR and WorkForce for workforce management.

The 20-year-old WorkForce has been transitioning from a software provider dependent on a number of on-premise applications to one that excels in Cloud-first and mobile-based solutions. Since 2017, 60% of its R&D spend has been spent on re-platforming its products for a new generation of users by incorporating into the WorkForce Suite dynamic scheduling, intuitive data access (Tableau for better reporting, for example) as well as innovative technologies like machine learning, voice interface and social media-infused team collaboration, said John Williams, chief technology officer of WorkForce.

In a tight labor market, Williams said the imperative is to make workforce management relevant and engaging. For instance, long-time customer Maple Leaf Sports and Entertainment has embarked on a pilot program working with Workforce and Workplace by Facebook to boost employee engagement. Leveraging the apps from the social media giant, MLSE aims to make pre-shift meetings more collaborative and engaging as in the use of chatbot for making shift changes by line managers in a crowded and noisy stadium, for example.

All these enhancements will go a long way for a vendor that has made a concerted effort to simplify workforce management (making work easy has been its tagline since 2016) for many organizations that are still hamstrung by spreadsheets, whiteboards in break rooms, punch-in time cards and other manual processes for managing time, attendance and scheduling of their most valuable assets.

A HR executive at investment firm Edward Jones, which has 45,000 employees and is rolling out WorkForce nationwide, said the biggest benefit of running WorkForce is not just automating the time-keeping function for its far-flung workers, but also meeting myriads of attendance, absence-related and scheduling rules and regulations across the 50 states in which it operates.

Customer Industry Empl. Revenue Country New Product
Alaska Airlines Aerospace and Defense 21561 $7.93B United States Aspect Workforce Optimization
American Century Banking and Financial Services 1300 $300.0M USA Aspect Workforce Optimization
Austrian Post Government 20500 $2.22B Austria Aspect Workforce Optimization
Blue Shield of California Healthcare 6800 $13.40B USA Aspect Workforce Optimization
British Gas Oil, Gas and Chemicals 29000 $4.50B United Kingdom Aspect Workforce Optimization
Cellular One Media 3000 $600.0M United States Aspect Workforce Optimization
CHARTER Communications Communications 95000 $42.00B USA Aspect Workforce Optimization
Citigroup Banking and Financial Services 209000 $70.81B USA Aspect Workforce Optimization
Citizens Bank Banking and Financial Services 18332 $5.38B USA Aspect Workforce Optimization
Dish Network Media 16000 $15.09B USA Aspect Workforce Optimization
Hilton Hotels Reservations Leisure and Hospitality 163000 $3.47B United States Aspect Workforce Optimization
Homeward Residential Banking and Financial Services 1500 $380.0M USA Aspect Workforce Optimization
Intuit Professional Services 8900 $5.96B USA Aspect Workforce Optimization
M1 Limited Communications 1509 $783.0M Singapore Aspect Workforce Optimization
Monitronics Professional Services 1350 $550.0M United States Aspect Workforce Optimization
PNC Financial Services Banking and Financial Services 52906 $16.42B USA Aspect Workforce Optimization
RCN Corporation Media 1500 $700.0M United States Aspect Workforce Optimization
Red Roof Inn Leisure and Hospitality 4500 $500.0M United States Aspect Workforce Optimization
Ring Consumer Packaged Goods 1300 $200.0M United States Aspect Workforce Optimization
RS Components Distribution 6400 $1.91B United Kingdom Aspect Workforce Optimization
Transcom Professional Services 27411 $714.0M Sweden Aspect Workforce Optimization
UnionBank of the Philippines Banking and Financial Services 2637 $500.0M Philippines Aspect Workforce Optimization
Valley Medical Center Healthcare 2000 $500.0M United States Aspect Workforce Optimization
VW Credit, Inc Banking and Financial Services 1500 $200.0M United States Aspect Workforce Optimization
Guitar Center Retail 10000 $2.20B USA Dayforce Workforce Management
Vita Group Limited Retail 1700 $675.0M Australia Ento Workforce Mangement
Silverton Casino Professional Services 750 $100.0M USA HotSchedules Workforce Management System
Associated Bank Banking and Financial Services 4370 $1.14B USA HRTMS Workforce Management
Children’s of Alabama Healthcare 4755 $1.96B USA Infor Workforce Management
Michaels Stores Consumer Packaged Goods 13000 $5.00B USA Infor Workforce Management
Pixar Animation Studios Media 1800 $600.0M USA Infor Workforce Management
City Furniture Retail 1000 $300.0M USA JDA Workforce Management
Acelity Manufacturing 5700 $1.87B USA Kaba Workforce Management
Barnes & Noble Retail 11092 $3.89B USA Kaba Workforce Management
Best Market Consumer Packaged Goods 3237 $300.0M USA Kronos Workforce Dimensions
Brookstone Retail 2000 $500.0M USA Kronos Workforce Dimensions
HHS – Hospital Housekeeping Systems Healthcare 11000 $600.0M USA Kronos Workforce Central
Mackenzie Health HealthCare 2900 $300.0M Canada Kronos Workforce Dimensions
Mercy Healthcare 44000 $5.00B USA Kronos Workforce Central
Roche Bros Retail 4600 $389.0M USA Kronos Workforce Central
RWJUH Education 10100 $1.50B USA Kronos Workforce Central
Southcoast Health Healthcare 7400 $838.0M USA Kronos Workforce Central
University of Colorado Boulder Education 7800 $1.60B USA Kronos Workforce Dimensions
Village Of Rosemont Leisure and Hospitality 4236 $54.0M USA Kronos Workforce Central
Ward Transport & Logistics Transportation 1500 $350.0M USA Kronos Workforce Central
1199SEIU Funds Leisure and Hospitality 850 $235.0M USA Kronos Workforce Dimensions
AAA Washington Leisure and Hospitality 620 $200.0M USA Kronos Workforce Central
Aaron Rents Retail 11500 $3.21B USA Kronos Workforce Dimensions
Academy Sports & Outdoors Retail 23000 $4.70B USA Kronos Workforce Central
Activision Media 4000 $7.00B USA Kronos Workforce Central
Airgas Oil, Gas and Chemicals 17000 $5.50B USA Kronos Workforce Central
American Woodmark Construction and Real Estate 6600 $947.0M USA Kronos Workforce Central
Hologic, Inc. Manufacturing 5300 $2.83B USA Motus Mobile Workforce
American Support Professional Services 500 $30.0M USA NICE IEX Workforce Management
AAA Oregon/Idaho Non Profit 300 $30.0M United States NICE Workforce Management
Algar Telecom S/A. Professional Services 12000 $1.28B Brazil NICE Workforce Management
American Support Professional Services 500 $30.0M USA NICE IEX Workforce Management
Carlson Wagonlit Travel Professional Services 18000 $23.00B France NICE IEX Workforce Management
Citigroup Banking and Financial Services 209000 $70.81B USA NICE Workforce Management
Faneuil Professional Services 5500 $250.0M United States NICE IEX Workforce Management
Jam Industries Ltd Professional Services 400 $43.0M Canada NOVAtime Workforce Management
SanMar Corporation Retail 4000 $1.70B USA NOVAtime Workforce Management
Seyfarth Shaw L.L.P. Life Sciences 1800 $623.0M USA NOVAtime Workforce Management
The Professional Group Utilities 2000 $1.30B USA NOVAtime Workforce Management
Federal Group Leisure and Hospitality 2500 $650.0M Australia RITEQ Workforce Manager
Lorna Jane Retail 1800 $145.0M Australia RITEQ Workforce Manager
MercyCare Non Profit 1000 $68.0M Australia RITEQ Workforce Manager
Sunnyfield Professional Services 1700 $72.0M Australia RITEQ Workforce Manager
UnitingCare Queensland Non Profit 18000 $1.55B Australia RITEQ Workforce Manager
Convergys Professional Services 130000 $2.95B USA SumTotal Work
Arista Care Health Services Healthcare 87 $10.0M USA SmartLinx
P & O Ferries Transportation 4000 $1.00B United Kingdom Teleopti WFM
P & O Ferries Transportation 4000 $1.00B United Kingdom Teleopti WFM
Andersen Corporation Manufacturing 11000 $3.00B USA TimeTrade Scheduling
Golden Wonder Retail 1000 $250.0M UK Timeware Workforce Management
CompuCom Professional Services 9388 $1.12B USA Verint Workforce Management
Belgravia Health & Leisure Group Leisure and Hospitality 4500 $120.0M Australia WFS EmpLive Workforce Management Solution
Villa Maria Catholic Homes Non Profit 2500 $220.0M Australia WFS EmpLive Workforce Management Solution
Cook County Government Government 22000 $600.0M USA WorkForce EmpCenter
Goodwill of Central and Southern Indiana Professional Services 3500 $156.4M USA WorkForce Suite
Nebraska Furniture Mart Retail 5006 $1.21B USA WorkForce EmpCenter
Arizona Federal Credit Union Banking and Financial Services 402 $47.0M USA WorkForce Suite
Cook County Government Government 22000 $600.0M USA WorkForce EmpCenter
Cook County IL Government 22000 $2.57B USA WorkForce Suite
Eversource Energy Utilities 7762 $7.64B USA WorkForce Suite
Extra Space Storage Transportation 3209 $800.0M USA WorkForce Suite
Goodwill of Central and Southern Indiana Professional Services 3500 $156.4M USA WorkForce Suite
Morrison & Foerster Life Sciences 2200 $1.00B USA WorkForce Suite
Nebraska Furniture Mart Retail 5006 $1.21B USA WorkForce EmpCenter
PCL Construction Group Inc. Construction and Real Estate 5000 $2.00B Canada WorkForce EmpCenter