Top 10 K12 Software Vendors, Market Size and Market Forecast 2019-2024

Worldwide K12 Applications Market to reach $4.8 billion by 2024, compared with $3.7 billion in 2019 at a compound annual growth rate of 5.2%.

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In 2019, the top 10 K12 software vendors accounted for nearly 37.5% of the global K12 applications market which grew 4.5% to approach nearly $3.7 billion in K12 license, maintenance and subscription revenues.

Last year Microsoft was the market leader with a 9.9% market share in K12 license, maintenance and subscription revenues, followed by Follett School Solutions, BlackbaudBlackboard and Oracle in that order.

We ask the simple question: Who’s buying K12 applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

2019 K12 Applications Market Shares
Exhibit 1 – 2019 K12 Applications Market Shares Split By Top 10 K12 Education Vendors and Others

Through our forecast period, the K12 applications market size is expected to reach $4.8 billion by 2024, compared with $3.7 billion in 2019 at a compound annual growth rate of 5.2%.

Exhibit 2: Worldwide K12 Software Market 2019-2024 Forecast, $M
Year201920242019-2024 CAGR, %
Total371347855.2%

Source: Apps Run The World, November 2020

Top 10 K12 Software vendors

K12 (K-12 schools, technical and vocational, distance learning) – Student Information System, Enrollment Management System, Learning Management, Fund Accounting System, K12 Administration, Financials, HR, Procurement

Large-scale projects to implement new student information systems continue unabated as the global K12 market embraces the convergence of mobile learning, international testing standards as well as online instructions.

Here are the rankings of the top 10 K12 software vendors in 2019 and their market shares.

RankVendor2018 K-12 Apps Revenues, $M2019 K-12 Apps Revenues, $MYoY Growth2019 K-12 Market Share, %Recent Developments
1Microsoft Subscribe Subscribe8.1% SubscribeMicrosoft Teams is now used by over 500,000 organizations around the world. Of those, over 150 organizations have 10,000 or more active Teams users, and 91 of the Fortune 100 companies are now using Teams, while Office 365 has more than 120 million business users.
2Follett School Solutions Subscribe Subscribe5.8% SubscribeNextTier Education, a cloud-based software solution. Follett’s technology is used by more than 80,000 schools. Among its customers are South Carolina Department of Education, Miami-Dade County Public Schools, Montville Public Schools, Higley Unified School District #60, Johnston County School District and others.
3Blackbaud Subscribe Subscribe5.9% SubscribeBlackbaud acquired K-12 Private School Management Provider WhippleHill Communications. In 2019, over 300 private schools adopted Blackbaud’s Cloud Solution for K-12 Schools, including Pine Crest School, The Galloway School, Punahou School and others. At the end of 2019, Blackbaud has over 45,000 customers (including 4000 schools).
4Blackboard Subscribe Subscribe4.3% SubscribeBlackboard acquired Schoolwires, one of the leading educational website, hosting and content management providers to K-12 schools and districts. Blackboard’s software and services are used by over 37,000 clients worldwide in the following markets: Higher Education, K-12, Career Colleges, Corporations, Associations, Government, and Military.
5Oracle Subscribe Subscribe6.9% SubscribeOracle continues to build on its successful, on-premise Campus Solutions suite of products. At the same time, Oracle HCM and ERP Cloud applications are building higher-education-specific functionalities such as grants, encumbrance accounting, and position control multiple assignments.
6SAP Subscribe Subscribe6.8% SubscribeSAP went live with 700 S/4HANA customers in 2Q20, resulting in a total of 7,400. Customer count of S/4HANA has grown to 14,600, up from 14,100 in 1Q20. The current assumption is that by 2025 SAP will be able to migrate 90% of its installed base of ERP customers, covering a total of 25,000 accounts and 48,000 systems, to S/4HANA as the core for these organizations.
7Frontline Education Subscribe Subscribe4.4% SubscribeRecentrly, Frontline Education has acquired SuccessEd, a Texas-based K-12 software provider. SuccessEd currently serves more than 380 districts in Texas. The company says its services are used in more than 80,00 K-12 schools.
8Capita Software Subscribe Subscribe-1.3% SubscribeCapita looks to sell its education software solutions (ESS). Capita SIMS has by far the largest market share across England, Wales and Northern Ireland with 75% market share across the board. This means whoever ends up acquiring SIMS are going to pick up a LOT of school and academy customers – over 21,000 in total.
9Instructure, Inc. Subscribe Subscribe7.8% SubscribeIn 2020, PE firm Thoma Bravo completes the acquisition of Instructure. By acquiring Instructure, Thoma Bravo is investing in one of the leading educational technology providers in the world. Through its Canvas and Bridge platforms, Instructure helps educate over 30 million users.
10Tyler Technologies Subscribe Subscribe10.5% SubscribeTyler school solutions are used by more than 5,000 districts in the U.S. and Canada. Recently Tyler Technologies announced that its Munis enterprise resource planning (ERP) and ExecuTime Time & Attendance solutions will be deployed by North Carolina-based Winston-Salem/Forsyth County Schools (WSFCS).
Subtotal Subscribe Subscribe6.2% Subscribe
Other Subscribe Subscribe3.6% Subscribe
Total Subscribe Subscribe4.5% Subscribe

Source: Apps Run The World, November 2020

Other K12 software providers included in the report are: ACI Worldwide, Inc., Adobe, AMTDirect, Ansys Inc., Appitierre Evolve, ARCHIBUS, Articulate, Autodesk, Automatic Payroll Systems, Inc., Axway, Benefitexpress, Capita Software, Cerner Corporation, Cisco Systems, Civica, Connecting-Expertise NV, Constellation Software Inc., Corel Corporation, Cvent, Dominknow, Dropbox, Dude Solutions Inc., Edgenuity, Edmentum, ESM Solutions Corporation, Espressive, FIS Global, Genesys Telecommunications Laboratories, Huron, IBM, Infinite Campus, Infor, InfoTronics, Inc., Intuit Inc., Ivanti, Jenzabar, Knowbly Learning Systems, Inc., Laserfiche, Lectora, a Trivantis brand, LivePerson Inc., Nuance Communications Inc., Open Text Corporation, Peopleadmin, a Powerschool Company, PowerSchool Group LLC, Roper Technologies, Inc., Sage, Salesforce, SAS Institute, Selerix Systems, Inc, ServiceNow, Shiftboard, Skyward, Smartsheet, Squiz, STANLEY Security Solutions, SumTotal Systems, a Skillsoft Company, TalentCircles, TalentMap, TeamDynamix, TMA Systems, Tyler Technologies, Ultimate Software, UNIT4, viDesktop Inc., Zoom Video Communications, and others.

Custom data cuts related to the K12 Applications market are available:

  • Top 800+ K12 Applications Vendors and Market Forecast 2018-2023
  • 2019 K12 Applications Market By Functional Market (16 Markets)
  • 2019 K12 Applications Market By Country (USA + 45 countries)
  • 2019 K12 Applications Market By Region (Americas, EMEA, APAC)
  • 2019 K12 Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2019 K12 Applications Market By Customer Size (revenue, employee count, asset)
  • 2019 K12 Applications Market By Channel (Direct vs Direct)
  • 2019 K12 Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2019-2024, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2019-2024, By Vertical Market, $M

K12 Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in K12 systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest K12 software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these K12 customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
Minnesota State Colleges and UniversitiesEducation16000$5.50BUnited StatesOracleOracle Autonomous Data WarehouseAutonomous Database
Marquette UniversityEducation1100$550.0MUnited StatesBlackbaudBlackbaud CRMCustomer Relationship Management
University of StirlingEducation1872$1.00BUnited KingdomBoxBoxContent Management
InterGrupoEducation1500$200.0MColumbiaCA TechnologiesCA Service Desk ManagerIT Service Management
London School of EconomicsEducation1655$453.0MUnited KingdomCherwell SoftwareCherwell ITSMIT Service Management
ExxonMobilEducation69600$238.00BUnited StatesChrome River TechnologiesChrome River Expense ManagementERP
University of Minnesota SystemEducation30000$3.80BUnited StatesChrome River TechnologiesChrome River Expense ManagementERP
University of GeorgiaEducation18725$1.60BUnited StatesCornerstone OnDemandCornerstone Learning SuiteLearning Management System
University of TennesseeEducation9744$1.70BUnited StatesCornerstone OnDemandCornerstone Learning SuiteLearning Management System
ExxonMobilEducation69600$238.00BUnited StatesDassault Systemes3DEXPERIENCE PlatformProject Portfolio Management
University of TokyoEducation8210$2.29BJapanDassault Systemes3DEXPERIENCE PlatformProject Portfolio Management
Arizona State UniversityEducation10000$2.00BUnited StatesDropboxDropbox BusinessContent Management
Davidson CollegeEducation800$200.0MUnited StatesDropboxDropbox BusinessContent Management
University of SydneyEducation12000$2.00BAustraliaDropboxDropbox BusinessContent Management
London South Bank UniversityEducation1700$188.0MUnited KingdomIBMIBM Planning AnalyticsEnterprise Performance Management
The Lenzing GroupEducation6400$2.60BAustriaJDA Software GroupJDA Sales & Operations Planning (S&OP)SCM
RWJUHEducation10100$1.50BUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
University of Colorado BoulderEducation7800$1.60BUnited StatesKronosKronos Workforce DimensionsWorkforce Management
Ithaca CollegeEducation1600$234.0MUnited StatesOracleOracle HCM CloudHuman Capital Management
Kentucky State UniversityEducation1600$53.0MUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Lorain County Community CollegeEducation1000$105.0MUnited StatesOracleOracle EPM CloudEnterprise Performance Management
San Bernardino Community College DistrictEducation14253$12.37BUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Vanderbilt UniversityEducation9162$4.13BUnited StatesOracleOracle HCM CloudHuman Capital Management
University of VirginiaEducation15514$1.39BUnited StatesQlikQlikViewBusiness Intelligence
Tulane UniversityEducation4600$1.31BUnited StatesSciQuestSciquest Source-to-Settle SuiteProcurement
Stanford UniversityEducation11500$4.10BUnited StatesTidemarkTidemark EPMEnterprise Performance Management
City of IrvingEducation2300$308.0MUnited StatesTyler TechnologiesMinus ERPEnterprise Resource Planning
Community ISDEducation300$30.0MUnited StatesTyler TechnologiesMinus ERPEnterprise Resource Planning
Buckinghamshire New UniversityEducation932$65.0MUnited KingdomUNIT4Unit4 Business WorldEnterprise Resource Planning
Buckinghamshire New UniversityEducation932$65.0MUnited KingdomUNIT4Unit4 Student ManagementEnterprise Resource Planning
Dublin Business SchoolEducation400$35.0MUnited KingdomUNIT4Unit4 Student ManagementEnterprise Resource Planning
IMC WorldwideEducation500$212.0MUnited KingdomUNIT4Unit4 PSA SuiteProject Services Automation
Manchester Metropolitan UniversityEducation4500$620.0MUnited KingdomUNIT4Unit4 Student ManagementEnterprise Resource Planning
Study GroupEducation3325$380.0MUnited KingdomUNIT4Unit4 Business WorldEnterprise Resource Planning
Swiss Education GroupEducation706$100.0MSwitzerlandUNIT4Unit4 Student ManagementEnterprise Resource Planning
University of LondonEducation11000$299.0MUnited KingdomUNIT4Unit4 Business World On!Enterprise Resource Planning
University of WaterlooEducation2500$800.0MCanadaUNIT4Unit4 Business WorldEnterprise Resource Planning
Wellcome Trust Sanger InstituteEducation900$80.0MUnited KingdomUNIT4Unit4 Business WorldEnterprise Resource Planning
Point Loma Nazarene UniversityEducation1250$300.0MUnited StatesWorkdayWorkday HCMHuman Capital Management
Point Loma Nazarene UniversityEducation1250$300.0MUnited StatesWorkdayWorkday Financial ManagementFinancial Management
The Ohio State UniversityEducation30000$4.00BUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Becker CollegeEducation500$60.0MUnited StatesMicrosoftAzure Machine LearningML & Data Science Platform
University of GeorgiaEducation18725$1.60BUnited StatesAdobe SystemsAdobe Experience ManagerWeb Content Management
San Bernardino Community College DistrictEducation14253$12.37BUnited StatesADPADP Vantage HCMHuman Capital Management
The Australian National UniversityEducation4638$1.40BAustraliaAvayaAvaya AuraCustomer Service and Support
The Vista SchoolEducation110$10.0MUnited StatesBlackbaudBlackbaud Financial Edge NXTEnterprise Resource Planning
Campbell UniversityEducation200$50.0MUnited StatesCitrixCitrix PodioProject Management Software
The University of AucklandEducation5000$800.0MNew ZealandCornerstone OnDemandCornerstone HR SuiteHuman Resource Management
Ithaca CollegeEducation1600$234.0MUnited StatesEllucianEllucian CRM AdvanceCustomer Relationship Management
Stanford UniversityEducation11500$4.10BUnited StatesFICOFICO Falcon Assurance NavigatorFraud and Compliance Solutions
EF Education FirstEducation40500$7.00BUnited StatesFive9Five9 CloudCustomer Service and Support
Greenwood HallEducation100$20.0MUnited StatesFive9Five9 CloudCustomer Service and Support
Princeton UniversityEducation1030$270.0MUnited StatesGenesysGenesys Customer Experience PlatformCustomer Experience Platform
Saxion University of Applied SciencesEducation2200$800.0MNetherlandsIBMIBM Digital Experience ManagerDigital Experience Management Systems
Saxion University of Applied SciencesEducation2200$800.0MNetherlandsIBMIBM Web Content ManagerWeb Content Management
Harvard UniversityEducation15241$4.40BUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
Formula HybridEducation50$10.0MUnited StatesIntralinks HoldingsIntralinks VIA Pro EditionCollaboration
Ector County ISDEducation1200$200.0MUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
College of DuPageEducation2000$500.0MUnited StatesLexmarkLexmark Perceptive ContentContent Management
Royal College of MusicEducation380$50.0MUnited KingdomMHR (formerly MidlandHR)Strategic HRHuman Capital Management
Royal College of MusicEducation380$50.0MUnited KingdomMHR (formerly MidlandHR)iTrentPayroll
Asbury UniversityEducation450$35.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Hood CollegeEducation400$40.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
IMC WorldwideEducation500$212.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 CRMCustomer Relationship Management
Paul Smith’s CollegeEducation200$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Sigma Alpha EpsilonEducation500$50.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Stratford UniversityEducation700$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The EntourageEducation100$10.0MAustraliaMicrosoftLinkedIn Talent SolutionsTalent Management
University of Nebraska-LincolnEducation7500$700.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
University of the CumberlandsEducation600$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Virginia TechEducation1395$1.00BUnited StatesMicroStrategyMicroStrategy AnalyticsAnalytics Platform
BSI GroupEducation3500$331.0MUnited KingdomOpenTextOpenText Content Suite PlatformContent Management
Becker Professional EducationEducation1250$350.0MUnited StatesOracleOracle Service Cloud (ex RightNow)Customer Experience Platform
Faculdade SumaréEducation650$135.0MBrazilOracleOracle EPM CloudEnterprise Performance Management
Ithaca CollegeEducation1600$234.0MUnited StatesOracleOracle Taleo Cloud ServiceTalent Management
Ithaca CollegeEducation1600$234.0MUnited StatesOracleOracle E-Business SuiteEnterprise Resource Planning
Kentucky State UniversityEducation1600$53.0MUnited StatesOracleOracle HCM CloudHuman Capital Management
Rutgers UniversityEducation9694$3.60BUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Rutgers UniversityEducation9694$3.60BUnited StatesOracleOracle HCM CloudHuman Capital Management
University of VirginiaEducation15514$1.39BUnited StatesQlikQlik SenseData Visualization Software
Academy of Art UniversityEducation3000$1.00BUnited StatesSalesforceService CloudCustomer Service and Support
Ashworth CollegeEducation300$35.0MUnited StatesSalesforceService CloudCustomer Service and Support
California College of the Arts Pre-College ProgramEducation1500$300.0MUnited StatesSalesforceSalesforce CRMCustomer Relationship Management
DeVry Education GroupEducation10136$1.85BUnited StatesSalesforceService CloudCustomer Service and Support
Rasmussen CollegeEducation4000$1.00BUnited StatesSalesforceService CloudCustomer Service and Support
Study GroupEducation3325$380.0MUnited KingdomSalesforceSalesforce CRMCustomer Relationship Management
Manchester Metropolitan UniversityEducation4500$620.0MUnited KingdomSAPSAP ERP ECC 6.0Enterprise Resource Planning
Manchester Metropolitan UniversityEducation4500$620.0MUnited KingdomSAPSAP HCM (HR)Human Capital Management
NSW Department of EducationEducation51582$13.36BAustraliaSAPSAP SuccessFactors Employee CentralHuman Capital Management
University of Petroleum and Energy Studies (UPES)Education3000$500.0MIndiaSAPSAP ERP ECC 6.0Enterprise Resource Planning
Loyola University MarylandEducation650$230.0MUnited StatesSciQuestSciquest Source-to-Settle SuiteProcurement
Wor-Wic Community CollegeEducation300$75.0MUnited StatesSciQuestSciquest Source-to-Settle SuiteProcurement
University of CaliforniaEducation5000$2.00BUnited StatesSkillsoftSumTotal Talent Expansion SuiteTalent Management
Wellcome Trust Sanger InstituteEducation900$80.0MUnited KingdomTableauTableau SoftwareBusiness Intelligence and Analytics
DeVry Education GroupEducation10136$1.85BUnited StatesUltimate SoftwareUltiProHuman Capital Management
University of Rhode IslandEducation1300$270.0MUnited StatesVerint SystemsVerint Engagement ManagementEngagement Management
California College of the Arts Pre-College ProgramEducation1500$300.0MUnited StatesWorkdayWorkday StudentEnterprise Resource Planning
California College of the Arts Pre-College ProgramEducation1500$300.0MUnited StatesWorkdayWorkday HCMHuman Capital Management
California College of the Arts Pre-College ProgramEducation1500$300.0MUnited StatesWorkdayWorkday Financial ManagementFinancial Management

Source: Apps Run The World, November 2020

Further Readings

An expanded version of this report covers the top 800+ K12 Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2019 product revenues.

Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.