In 2024, the global Leisure and Recreation software market grew to $6.5 billion, marking a 12.7% year-over-year increase. The top 10 vendors accounted for 46.3% of the total market. Salesforce led the pack with a 10.6% market share, followed by Microsoft, Adobe, and Oracle.
Through our forecast period, the Leisure and Recreation applications market size is expected to reach $9 billion by 2029, compared with $6.5 billion in 2024 at a compound annual growth rate of 6.6%.
Leisure and Recreation (Gaming, amusement, recreation services, hotels, cruises, lodging facilities) – Property Management, Cash Journaling & Gratuity Automation, Revenue Optimization, Hotel distribution, CRS, Channel management, Inventory Management, Financials, HR, Procurement
Mobile and Cloud apps will become more pervasive among hotels, entertainment venues as resorts and sports arenas aim to deliver more personalized experiences to better differentiate their services against Airbnb and home-entertainment options.
Top 10 Leisure and Recreation Software Vendors in 2024 and their Market Shares
Source: Apps Run The World, July 2025
Other Leisure and Recreation software providers included in the report are: 7shifts, Agilysys, Atlassian, Autodesk, Avalara, BirchStreet Systems, Buyers Edge Platform, Constellation Software Inc., Cornerstone OnDemand, Cvent, Dayforce, Dropbox, Emplif, Epicor, Eventbrite, Fiserv, Fourth Enterprises, Genesys, Global Payments Inc., Google, Harri US LLC, HireRight, IBM, IBS Software Services, HubSpot, Infor, Jolt Software, Medallia, MINDBODY, MYOB, Open Text Corporation, Partech, Paycom, Paylocity, Quinyx, Revinate, RingCentral, Roper Technologies, Sage, Sprinklr, SAS Institute, Sopra Steria Group SA, ServiceNow, Skillsoft, SurveyMonkey, Travelport, Workday, Zendesk, Zoho Corp., Zoom Video Communications, Zuora, and others.
Vendor Snapshot: Leisure and Recreation Market Leaders
Salesforce
Microsoft is rearchitecting digital workflows by embedding agentic AI deeply into Microsoft 365’s collaboration stack. Through Copilot and Graph API integrations, autonomous agents now manage document lifecycle tasks—summarization, routing, permissions—directly within SharePoint and OneDrive. Microsoft’s investment in low-code AI via Copilot Studio empowers companies to build context-aware agents that enforce governance and compliance by design. The roadmap shows a shift from static productivity tools to intelligent operational ecosystems where conversational AI interfaces facilitate autonomous decision-making in secure cloud environments. Salesforce recently rolled out Agentforce for Retail and Retail Cloud with Modern POS, bringing AI-driven automation for order and appointment workflows and omni-channel inventory management. Its Einstein 1 Platform, powered by Data Cloud and Hyperforce, delivers real-time personalization and contextualized engagement for leisure brands through unified customer data and generative AI. These innovations strengthen Salesforce’s position in Leisure & Recreation and reflect continued investment in automation, analytics, and scalable infrastructure.
Microsoft
Microsoft continues enhancing its Dynamics 365 suite with AI integrations across Marketing, Sales, and Service, delivering predictive lead scoring, chatbot-based support, and real-time insights. The company invests heavily in emerging technologies such as mixed reality, generative AI through Copilot, and advanced analytics via Power BI to support leisure and recreation experiences. Targeted acquisitions like Nuance have strengthened its capabilities in customer engagement and operational automation.
Adobe
Adobe’s Experience Cloud has advanced with real-time journey orchestration and predictive analytics powered by Adobe Sensei. The platform now offers moment-based personalization, cross-channel campaign automation, and updated identity graphs for improved targeting of event-goers and resort customers. Adobe has also invested in data-clean room technology and enhanced video analytics to optimize customer experiences in entertainment and recreation venues.
Oracle
Oracle has modernized MICROS Simphony into a fully cloud-based point-of-sale and operations platform for hospitality, stadiums, and leisure venues, with built-in analytics and mobile ordering. CrowdTwist Loyalty and Engagement now features gamification, real-time personalized rewards, and integration with Oracle Fusion Analytics Cloud to boost guest retention. Oracle has also partnered with venue analytics and IoT providers to expand data-driven performance insights.
SAP
SAP’s Sports One Solution and Event Ticketing platforms now offer real-time fan engagement, dynamic pricing, and mobile ticket delivery for large leisure events. The integration of Emarsys enables advanced cross-channel marketing automation for wellness venues, resorts, and theme parks. SAP has also upgraded its Customer Checkout POS with better loyalty integration and real-time analytics to optimize visitor operations.
Google has enhanced BigQuery with augmented analytics, real-time visitor data processing, and machine learning for customer behavior analysis in leisure markets. Google Workspace tools such as Meet, Chat, and AI-driven scheduling are streamlining internal operations and guest communications for leisure operators. Tag Manager upgrades improve tracking and personalization, supported by ongoing investment in Vertex AI and multi-cloud analytics.
Intuit Inc.
Intuit has enriched QuickBooks Online with AI-based expense categorization, cash flow forecasting, and payroll prediction tailored for leisure-sector SMEs. The integration of Mailchimp supports targeted marketing campaigns for operators in wellness, recreation, and events. Intuit continues to invest in embedded financial insights, enhanced time tracking, and partnerships with fintech platforms to simplify payments and bookings.
MINDBODY
MINDBODY, under the parent brand Playlist Technologies, is building a shared infrastructure across Mindbody, ClassPass, and Booker to deliver unified AI-powered tools for the wellness and fitness markets. Recent innovations include integration with AI-driven advertising to deliver more relevant in-app offers and improved customer engagement. The company is also automating scheduling, payments, and customer communications to streamline operations across spas, salons, and fitness venues.
Lightspeed Commerce
Lightspeed’s Chronogolf platform now includes mobile booking, food and beverage ordering, and solo-play analytics to engage younger golfers. Its roadmap focuses on digital marketing tools, dynamic revenue management, and customer insights for golf facilities. The company is also expanding its analytics dashboards and guest experience features to help venues adapt to demographic shifts in recreational golf.
UKG
UKG’s Pro Gaming workforce solution was strengthened by the acquisition of Shiftboard, adding AI-powered scheduling and rostering for casino resorts and gaming environments. The company is leveraging generative AI in partnership with Google Cloud to enhance workforce insights for guest-service industries. UKG continues to invest in analytics and tools designed for large-scale leisure and recreation staffing operations.
ARTW Technographics Platform: Leisure and Recreation customer wins
Since 2010, our research team has been studying the patterns of Leisure and Recreation software purchases, analyzing customer behavior and vendor performance through continuous win/loss analysis. Updated quarterly, the ARTW Technographics Platform provides deep insights into thousands of Leisure and Recreation customer wins and losses, helping users monitor competitive shifts, evaluate vendor momentum, and make informed go-to-market decisions.
List of Leisure and Recreation customers Â
Source: ARTW Buyer Insights Technographic Database
Custom data cuts related to the Leisure and Recreation Applications market are available:
- Top 850+ Leisure and Recreation Applications Vendors and Market Forecast 2024-2029
- 2024 Leisure and Recreation Applications Market By Functional Market (16 Markets)
- 2024 Leisure and Recreation Applications Market By Country (USA + 45 countries)
- 2024 Leisure and Recreation Applications Market By Region (Americas, EMEA, APAC)
- 2024 Leisure and Recreation Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2024 Leisure and Recreation Applications Market By Customer Size (revenue, employee count, asset)
- 2024 Leisure and Recreation Applications Market By Channel (Direct vs Indirect)
- 2024 Leisure and Recreation Applications Market By Product
Worldwide Enterprise Applications by Vertical Market
Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2024 to 2029, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.
Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2024-2029 by Functional Market ($M)
Source: Apps Run The World, July 2025
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
More Enterprise Applications Research Findings
Based on the latest annual survey of 10,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 1,500 largest Enterprise Applications Vendors ranked by their 2024 product revenues. Their 2024 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
- Internet Archive, a United States based Non Profit organization with 169 Employees
- University Of Saarland, a Germany based Education company with 375 Employees
- Wipfli, a United States based Professional Services organization with 3200 Employees
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