Worldwide P&C Insurance Software Market Forecast, 2024-2029, $M
Worldwide P&C Insurance Software Market Forecast, 2024-2029, $M

In 2024, the global P&C Insurance software market grew to $13.3 billion, marking a 12.6% year-over-year increase. The top 10 vendors accounted for 52.4% of the total market. Salesforce led the pack with a 14.9% market share, followed by Microsoft, Guidewire, and Roper Technologies.

Through our forecast period, the P&C Insurance applications market size is expected to reach $17.9 billion by 2029, compared with $13.3 billion in 2024 at a CAGR of 6.1%.

P&C Insurance (Entities that offer non-compulsory insurance of any kind) – Agency management system, Policy administration solutions, Pensions administration software, Billing and Claims software, Underwriting, Property & Casualty Management, Insurance Broker and Financial Planning Software, Financials, HR, Procurement

Big Data analytics will be one of the key investment areas for insurers aiming to capture and gain more insights on their customers while stepping up Cloud developments for tighter collaboration with agencies and brokers in moves that could redefine how insurance is being sold in the future.

Top 10 P&C Insurance Software Vendors in 2024 and their Market Shares

RankVendorP&C Insurance Apps2022 P&C Insurance Apps Revenues, $M2023 P&C Insurance Apps Revenues, $M2024 P&C Insurance Apps Revenues, $MYoY Growth2024 P&C Insurance Market Share, %
1SalesforceSalesforce Service Cloud, Salesforce Financial Services Cloud, Salesforce Agentforce (formerly Einstein Copilot) Subscribe Subscribe Subscribe9.3% Subscribe
2MicrosoftMicrosoft Dynamics 365 Marketing, Microsoft Dynamics 365 for Finance and Operations, Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service Subscribe Subscribe Subscribe7.8% Subscribe
3GuidewireGuidewire InsuranceSuite Subscribe Subscribe Subscribe20.6% Subscribe
4Roper Technologies, Inc.Vertafore AMS360, Vertafore Sircon Subscribe Subscribe Subscribe15.4% Subscribe
5SAPSAP S/4 HANA, SAP Sales Cloud (ex CallidusCloud), SAP Service Cloud Subscribe Subscribe Subscribe14.6% Subscribe
6CCC Intelligent SolutionsCCC IX Cloud Subscribe Subscribe Subscribe9.3% Subscribe
7Applied Systems Inc.Applied Epic Subscribe Subscribe Subscribe14.8% Subscribe
8GoogleGoogle Workspace (Formerly Google G-Suite) Subscribe Subscribe Subscribe25.3% Subscribe
9Insurity, Inc.Insurity Platform Subscribe Subscribe Subscribe9.2% Subscribe
10OracleOracle Cloud ERP, Oracle Marketing Cloud (Eloqua), Oracle Analytics Cloud Subscribe Subscribe Subscribe11.5% Subscribe
Subtotal Subscribe Subscribe Subscribe12.2% Subscribe
Other Subscribe Subscribe Subscribe13.1% Subscribe
Total10618118331332412.6%100.0%

Source: Apps Run The World, July 2025

Other P&C Insurance software providers included in the report are: ACI Worldwide, Inc., ADP, Aptitude Software, Adobe, Acturis Group, Atlassian, Aurea, CCC Intelligent Solutions, eBaoTech Corporation, BriteCore, Insuresoft, EIS Group, Cegedim, Cisco Systems, Citrix, Constellation Software Inc., Cornerstone OnDemand, DATEV, DXC Technology – Insurance, Duck Creek Technologies, DocuSign, Inc., Dropbox, Edgeverve, an Infosys company, Edlund A/S, Envestnet, Equifax, Exela Technologies, Inc., Fadata, FICO, FIS Global, Fiserv, Genesys Telecommunications Laboratories, GoodData, Google, Hypoport SE, Insurity, Inc., Informatica, Intuit Inc., IBM, Keylane, Kofax, Linedata Services S.A., Majesco, Mitchell International, Inc., Nice Systems, OneShield Software, Open Text Corporation, Pegasystems, Rent Manager by London Computer Systems, RingCentral, Roper Technologies, Inc., SAS Institute, ServiceNow, Silverlake Axis, SimCorp, Sistran, Solera Holdings, Teradata Corporation, The Innovation Group, Verint Systems Inc., Verisk Analytics, Inc., Vitech Systems Group, Wolters Kluwer, Workday, Zywave, Zoom Video Communications, and others.

Vendor Snapshot: P&C Insurance Market Leaders

Salesforce

Salesforce continues to drive innovation in the insurance sector through its Financial Services Cloud, Service Cloud, and Agentforce platforms. The FSC offers insurers a unified view of customer data, facilitating personalized service and efficient policy management. Service Cloud enhances customer support with AI-driven tools, improving response times and satisfaction. Agentforce, Salesforce’s autonomous AI platform, enables the creation of custom AI agents to automate tasks such as claims processing and customer inquiries, streamlining operations and reducing costs.

Microsoft

Microsoft Dynamics 365 Finance has incorporated AI-powered billing, accounts receivable, and collections functionalities, streamlining financial operations for insurers . The platform also offers predictive analytics for cash-flow forecasting, aiding insurance companies in proactive financial management. Additionally, Dynamics 365 Customer Insights has been enhanced with Copilot capabilities, enabling insurers to create personalized customer journeys and optimize engagement strategies.

Guidewire

Guidewire continues to extend its leadership in P&C insurance platforms, reporting 570+ insurer customers across 42 countries, representing over 20% of global direct written premiums, and completing more than 1,600 implementations worldwide. Guidewire’s AI roadmap includes agentic AI enhancements like an Adjuster Assistant that summarizes claim files and guides next steps, improving claims-handling efficiency and reducing manual workload. In March 2025, Guidewire announced it will acquire Quantee, a Poland-based insurtech focused on dynamic pricing and rating tools.

Roper Technologies, Inc.

In 2024, Vertafore’s acquisition of Surefyre bolstered its offerings for Managing General Agents, and wholesalers by introducing modern agent portals and automated underwriting capabilities, thereby enhancing speed to market and operational flexibility . Additionally, Vertafore’s Sircon platform saw a 20% increase in license applications and a 24% rise in license renewals from 2020 to 2023, indicating a sustained growth in the insurance sector.

SAP

SAP’s vector in insurance technology is clear: accelerate modernization via S/4HANA adoption, embed intelligent automation across sales and service, and unify data and workflow under a cloud-native, AI-enabled architecture. While new acquisitions have been limited, SAP’s ongoing investment in AI enhancements, migration enablers (RISE, GROW), and vertical use-case optimization solidify its positioning as a strategic ERP/CXM partner for insurers.

CCC Intelligent Solutions

CCC introduced its Intelligent Experience (IX) Cloud, a next-gen, event-driven platform that unifies AI, real-time data, and ecosystem connections to power dynamic claims, repair, casualty, and subrogation workflows. In early 2025, CCC finalized the acquisition of EvolutionIQ, bringing advanced AI-powered medical synthesis and claims guidance capabilities into its casualty claims portfolio. The upcoming product Medhub for Casualty, planned for Q3 2025, extends AI-based analytics directly into adjuster workflows for heightened accuracy and transparency.

Applied Systems Inc.

In July 2024, Applied Systems acquired Planck, an AI-first insurtech, bringing industry-leading AI and data science expertise into the Applied portfolio. Applied Epic continues to evolve with embedded AI-driven content creation tools, enhanced benefits account overviews, proactive quoting workflows, and browser-native UI enhancements that reduce task friction for agency staff.

Google

Google continues to evolve Workspace by embedding AI into Gmail, Docs, Meet, and Chat through Duet AI. While Google’s AI agents are not fully autonomous, Workspace developers now have access to Vertex AI Agent Builder and AppSheet to create tailored collaborative experiences. The platform is increasingly allowing agents to summarize meetings, generate documents, and facilitate decisions through real-time content synthesis—bridging asynchronous and live collaboration seamlessly.

Insurity, Inc.

Insurity Platform continues to solidify its position as a leading provider of cloud-native solutions for the P&C insurance industry. With over 500 P&C insurance carriers, strategic acquisitions, and a comprehensive suite of products encompassing policy, billing, claims, and analytics, Insurity is well-positioned to support insurers in navigating the complexities of the modern insurance landscape.

Oracle

In 2024, Oracle supported major insurers in deploying embedded AI tools for IFRS 17-compliant accounting analytics and predictive financial planning. Oracle Eloqua remains a leading B2B marketing automation platform, now providing specialized Cloud Services such as Oracle Eloqua Marketing for Insurance, which includes industry-specific templates and campaign modules. Oracle embeds AI-based lead scoring, campaign orchestration, and cross-channel analytics into Eloqua, enabling insurers to execute personalized outreach, agent recruitment, and agent onboarding workflows efficiently.

ARTW Technographics Platform: P&C Insurance customer wins

Since 2010, our research team has been studying the patterns of P&C Insurance software purchases, analyzing customer behavior and vendor performance through continuous win/loss analysis. Updated quarterly, the ARTW Technographics Platform provides deep insights into thousands of P&C Insurance customer wins and losses, helping users monitor competitive shifts, evaluate vendor momentum, and make informed go-to-market decisions.

List of P&C Insurance customers  

CustomerIndustryEmpl.RevenueCountryProductCategory
a.s.r.Insurance4294$23.9BNetherlandsMicrosoft Dynamics 365 Customer ServiceCustomer Support
Accell GroupInsurance3000$1.0BUnited StatesApplied EpicAgency Management
Acentria InsuranceInsurance600$90MUnited StatesApplied EpicAgency Management
AIGInsurance22200$27.3BUnited StatesSAP Sales Cloud (ex CallidusCloud)Sales Automation,CRM,Sales Engagement
Alera Group, Inc.Insurance2000$400MUnited StatesVertafore AMS360Agency Management
AllstateInsurance55000$64.1BUnited StatesSAP S/4 HANAERP Financial
American Automobile AssociationInsurance14000$5.0BUnited StatesSalesforce Agentforce (formerly Einstein Copilot)Chatbots and Conversational AI
AmerisureInsurance900$320MUnited StatesInsurity Sure ClaimsInsurance Claims Management
Amica Mutual InsuranceInsurance3597$2.7BUnited StatesOracle Cloud ERPERP Financial
AssuredPartnersInsurance9200$1.0BUnited StatesVertafore AMS360Agency Management
AXA UKInsurance10000$6.2BUnited KingdomGuidewire InsuranceSuiteInsurance ERP
Bank Of China Group Insurance CompanyInsurance1100$287MHong KongGoogle Workspace (Formerly Google G-Suite)Collaboration
Brown & Brown InsuranceInsurance16152$4.3BUnited StatesVertafore AMS360Agency Management
Celina Insurance GroupInsurance200$20MUnited StatesCCC IX CloudInsurance Claims Management
CoveaInsurance24000$24.2BFranceSAP S/4 HANAERP Financial
CSOB PojistovnaInsurance8105$1.8BCzech RepublicGuidewire InsuranceSuiteInsurance ERP
Everest ReInsurance1947$11.8BBermudaOracle Cloud ERPERP Financial
Farmers InsuranceInsurance21000$15.2BUnited StatesSalesforce Service CloudCustomer Support
FM GlobalInsurance6000$7.3BUnited StatesMicrosoft Dynamics 365 MarketingMarketing Automation
GEICOInsurance40000$35.1BUnited StatesSalesforce Sales CloudSales Automation,CRM,Sales Engagement
Grange InsuranceInsurance1500$3.2BUnited StatesGuidewire InsuranceSuiteInsurance ERP
HelvetiaInsurance13800$10.2BSwitzerlandSAP S/4 HANAERP Financial
Higginbotham InsuranceInsurance2500$450MUnited StatesApplied EpicAgency Management
Highstreet Insurance PartnersInsurance2800$700MUnited StatesApplied EpicAgency Management
HomeServe UKInsurance3000$1.2BUnited KingdomGoogle Workspace (Formerly Google G-Suite)Collaboration
HUB InternationalInsurance18000$4.5BUnited StatesApplied EpicAgency Management
Main Street America InsuranceInsurance1500$800MUnited StatesInsurity Policy DecisionsInsurance Policy Administration
Malayan InsuranceInsurance945$230MPhilippinesGoogle Workspace (Formerly Google G-Suite)Collaboration
Marsh & McLennan AgencyInsurance15000$3.8BUnited StatesVertafore AMS360Agency Management
Mitsui Sumitomo InsuranceInsurance20393$44.0BJapanSalesforce Sales CloudSales Automation,CRM,Sales Engagement
NatWest GroupInsurance59400$20.0BUnited KingdomMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Old MutualInsurance28000$13.9BSouth AfricaOracle Cloud ERPERP Financial
PrimaInsurance700$694MItalyGoogle Workspace (Formerly Google G-Suite)Collaboration
Promutuel InsuranceInsurance2100$1.1BCanadaGuidewire InsuranceSuiteInsurance ERP
Prudential Assurance Malaysia BerhadInsurance5000$2.2BMalaysiaSAP Sales Cloud (ex CallidusCloud)Sales Automation,CRM,Sales Engagement
Prudential FinancialInsurance40366$54.3BUnited StatesSalesforce Financial Services CloudSales Automation,CRM,Sales Engagement
QBE InsuranceInsurance13275$18.7BAustraliaOracle Cloud ERPERP Financial
RACQ (Royal Automobile Club of Queensland)Insurance2712$1.5BAustraliaMicrosoft Dynamics 365 for Finance and OperationsERP Financial
SanlamInsurance21180$7.4BSouth AfricaMicrosoft Dynamics 365 MarketingMarketing Automation
The AAInsurance7041$1.7BUnited KingdomGoogle Workspace (Formerly Google G-Suite)Collaboration
The Co-operatorsInsurance7000$4.8BCanadaOracle Cloud ERPERP Financial
Wawanesa InsuranceInsurance5700$2.6BCanadaGuidewire InsuranceSuiteInsurance ERP
Wilmington InsuranceInsurance20$2MUnited StatesInsurity Policy DecisionsInsurance Policy Administration
Zurich North AmericaInsurance9000$20.0BUnited StatesInsurity Policy DecisionsInsurance Policy Administration

Source: ARTW Buyer Insights Technographic Database

Custom data cuts related to the P&C Insurance Applications market are available:

  • Top 850+ P&C Insurance Applications Vendors and Market Forecast 2024-2029
  • 2024 P&C Insurance Applications Market By Functional Market (16 Markets)
  • 2024 P&C Insurance Applications Market By Country (USA + 45 countries)
  • 2024 P&C Insurance Applications Market By Region (Americas, EMEA, APAC)
  • 2024 P&C Insurance Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2024 P&C Insurance Applications Market By Customer Size (revenue, employee count, asset)
  • 2024 P&C Insurance Applications Market By Channel (Direct vs Indirect)
  • 2024 P&C Insurance Applications Market By Product

Worldwide Enterprise Applications by Vertical Market

Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2024 to 2029, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.

Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2024-2029 by Functional Market ($M)

Vertical Market, $M202220232024YoY Growth20292024-2029 CAGR, %
Aerospace & Defense Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Automotive Subscribe Subscribe Subscribe Subscribe Subscribe5.6
Banking and Financial Services Subscribe Subscribe Subscribe Subscribe Subscribe5.5
Communications Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Construction Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Real Estate Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Consumer Packaged Goods Subscribe Subscribe Subscribe Subscribe Subscribe6.3
Distribution Subscribe Subscribe Subscribe Subscribe Subscribe6.6
K-12 Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Higher Education Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Federal Government Subscribe Subscribe Subscribe Subscribe Subscribe5.9
State and Local Government Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Public Safety Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Healthcare Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Life Insurance Subscribe Subscribe Subscribe Subscribe Subscribe5.7
P&C Insurance Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Specialty Insurance Subscribe Subscribe Subscribe Subscribe Subscribe7.1
Leisure and Recreation Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Hospitality and Lodging Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Life Sciences Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Manufacturing Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Media Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Faith-Based Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Youth & Elderly Care Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Special Cause Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Oil and Gas Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Professional Services Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Retail Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Transportation Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Utility Subscribe Subscribe Subscribe Subscribe Subscribe5.3
Total Subscribe Subscribe Subscribe Subscribe Subscribe6.2

Source: Apps Run The World, July 2025

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M

More Enterprise Applications Research Findings

Based on the latest annual survey of 10,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 1,500 largest Enterprise Applications Vendors ranked by their 2024 product revenues. Their 2024 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

Buyer Intent: Companies Reading this Research Report
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  1. Internet Archive, a United States based Non Profit organization with 169 Employees
  2. Queen Anne’s County Government, a United States based Government company with 575 Employees
  3. Canadian Valley Electric Cooperative, a United States based Communications organization with 10 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated