In 2024, the global Life Insurance software market grew to $8.2 billion, marking a 12.8% year-over-year increase. The top 10 vendors accounted for 47.9% of the total market. Salesforce led the pack with a 16.5% market share, followed by Microsoft, Roper Technologies, and SAP.
Through our forecast period, the Life Insurance applications market size is expected to reach $10.8 billion by 2029, compared with $8.2 billion in 2024 at a compound annual growth rate of 5.7%.
Life Insurance (Entities that offer noncompulsory insurance of any kind) – Agency management system, Policy administration solutions, Pensions administration software, Billing and Claims software, Underwriting, Insurance Broker and Financial Planning Software, Financials, HR, Procurement
Big Data analytics will be one of the key investment areas for insurers aiming to capture and gain more insights on their customers while stepping up Cloud developments for tighter collaboration with agencies and brokers in moves that could redefine how insurance is being sold in the future.
Top 10 Life Insurance Software Vendors in 2024 and their Market Shares
Source: Apps Run The World, July 2025
Other Life Insurance software providers included in the report are: ACI Worldwide, Inc., ADP, Aptitude Software, Acturis Group, Atlassian, Aurea, CCC Intelligent Solutions, eBaoTech Corporation, BriteCore, Insuresoft, EIS Group, Cegedim, Constellation Software Inc., Cisco Systems, Citrix, Cornerstone OnDemand, DATEV, DocuSign, Inc., DXC Technology – Insurance, Dropbox, Edgeverve, an Infosys company, Edlund A/S, Envestnet, Equifax, Exela Technologies, Inc., Fadata, FICO, Fineos, FIS Global, Fiserv, Genesys Telecommunications Laboratories, GoodData, Google, HubSpot, Hypoport SE, Hyland, Insurity, Inc., Intuit Inc., IBM, Keylane, Kofax, Linedata Services S.A., Majesco, Mitchell International, Inc., Nice Systems, OneShield Software, Open Text Corporation, Pegasystems, Rent Manager by London Computer Systems, RingCentral, Roper Technologies, Inc., SAS Institute, ServiceNow, Silverlake Axis, SimCorp, Sistran, Solera Holdings, Teradata Corporation, The Innovation Group, UKG, Verint Systems Inc., Verisk Analytics, Inc., Vitech Systems Group, Wolters Kluwer, Workday, Zywave, Zoom Video Communications, and others.
Vendor Snapshot: Life Insurance Market Leaders
Salesforce
Salesforce continues to drive innovation in the insurance sector through its Financial Services Cloud, Service Cloud, and Agentforce platforms. The FSC offers insurers a unified view of customer data, facilitating personalized service and efficient policy management. Service Cloud enhances customer support with AI-driven tools, improving response times and satisfaction. Agentforce, Salesforce’s autonomous AI platform, enables the creation of custom AI agents to automate tasks such as claims processing and customer inquiries, streamlining operations and reducing costs.
Microsoft
Microsoft Dynamics 365 Finance has incorporated AI-powered billing, accounts receivable, and collections functionalities, streamlining financial operations for insurers . The platform also offers predictive analytics for cash-flow forecasting, aiding insurance companies in proactive financial management. Additionally, Dynamics 365 Customer Insights has been enhanced with Copilot capabilities, enabling insurers to create personalized customer journeys and optimize engagement strategies.
Roper Technologies, Inc.
In 2024, Vertafore’s acquisition of Surefyre bolstered its offerings for Managing General Agents, and wholesalers by introducing modern agent portals and automated underwriting capabilities, thereby enhancing speed to market and operational flexibility . Additionally, Vertafore’s Sircon platform saw a 20% increase in license applications and a 24% rise in license renewals from 2020 to 2023, indicating a sustained growth in the insurance sector.
SAP
SAP’s vector in insurance technology is clear: accelerate modernization via S/4HANA adoption, embed intelligent automation across sales and service, and unify data and workflow under a cloud-native, AI-enabled architecture. While new acquisitions have been limited, SAP’s ongoing investment in AI enhancements, migration enablers (RISE, GROW), and vertical use-case optimization solidify its positioning as a strategic ERP/CXM partner for insurers.
Oracle
In 2024, Oracle supported major insurers in deploying embedded AI tools for IFRS 17-compliant accounting analytics and predictive financial planning. Oracle’s Policy Administration (OIPA) platform remains a modern, rules-driven system supporting underwriting, policy issuance, billing, collections, and claims processing for life, annuity, and group insurance, all on a unified digital-first architecture.
Google continues to evolve Workspace by embedding AI into Gmail, Docs, Meet, and Chat through Duet AI. While Google’s AI agents are not fully autonomous, Workspace developers now have access to Vertex AI Agent Builder and AppSheet to create tailored collaborative experiences. The platform is increasingly allowing agents to summarize meetings, generate documents, and facilitate decisions through real-time content synthesis—bridging asynchronous and live collaboration seamlessly.
Zinnia Tech Solutions
In 2024, Zinnia acquired Ebix Inc.’s Life & Annuity software assets to deepen its insurance administration platform footprint and broaden industry integrations. Supported by $300 million in strategic financing from Vista Credit Partners in late 2024, Zinnia is positioned for accelerated growth and innovation within the financial services ecosystem. The company is leveraging AI, machine learning, distributed ledger technology (DAML-based blockchain), and a data-centric API-first architecture. Zinnia processes over 50% of individual U.S. annuity volume.
Adobe
Adobe’s combined marketing and experience platforms position it as a strategic enabler for insurance firms seeking AI-enhanced customer engagement and marketing efficiency. Adobe has steadily added industry relevance through real-time AI content generation and campaign analytics. As insurers increasingly prioritize hyper-personalization, digital claim journeys, and policyholder retention, Adobe Experience Cloud and Eloqua offer scalable tools to meet those demands.
ServiceNow
ServiceNow has rapidly expanded its influence in insurance with over 450 insurers globally deploying its Financial Services Operations (FSO) for Insurance platform, connecting claims, underwriting, and policy servicing workflows on a unified AI-driven platform. In partnership with DXC Technology launched the DXC Assure BPM powered by ServiceNow to deliver pre‑configured, AI‑powered insurance operations covering policy life‑cycle, claims, underwriting, and billing, supporting up to 40% reduction in manual processing cost.
Sapiens International Corporation
Sapiens CoreSuite for Life & Annuities has seen a major AI-powered upgrade as of June 2025: the updated policy administration platform now includes generative AI chatbots, ML-driven lead generation, and predictive next-best-action tools. Sapiens supports over 600 insurers across more than 30 countries, with CoreSuite widely adopted in life, pensions, and annuity lines.
ARTW Technographics Platform: Life Insurance customer wins
Since 2010, our research team has been studying the patterns of Life Insurance software purchases, analyzing customer behavior and vendor performance through continuous win/loss analysis. Updated quarterly, the ARTW Technographics Platform provides deep insights into thousands of Life Insurance customer wins and losses, helping users monitor competitive shifts, evaluate vendor momentum, and make informed go-to-market decisions.
List of Life Insurance customers Â
Source: ARTW Buyer Insights Technographic Database
Custom data cuts related to the Life Insurance Applications market are available:
- Top 850+ Life Insurance Applications Vendors and Market Forecast 2024-2029
- 2024 Life Insurance Applications Market By Functional Market (16 Markets)
- 2024 Life Insurance Applications Market By Country (USA + 45 countries)
- 2024 Life Insurance Applications Market By Region (Americas, EMEA, APAC)
- 2024 Life Insurance Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2024 Life Insurance Applications Market By Customer Size (revenue, employee count, asset)
- 2024 Life Insurance Applications Market By Channel (Direct vs Indirect)
- 2024 Life Insurance Applications Market By Product
Worldwide Enterprise Applications by Vertical Market
Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2024 to 2029, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.
Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2024-2029 by Functional Market ($M)
Source: Apps Run The World, July 2025
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
More Enterprise Applications Research Findings
Based on the latest annual survey of 10,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 1,500 largest Enterprise Applications Vendors ranked by their 2024 product revenues. Their 2024 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
- Aquiline Capital Partners, a United States based Banking and Financial Services organization with 75 Employees
- Internet Archive, a United States based Non Profit company with 169 Employees
- University Of Saarland, a Germany based Education organization with 375 Employees
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