Worldwide Education Software Market Forecast, 2024-2029, $M
Worldwide Education Software Market Forecast, 2024-2029, $M

In 2024, the global Education software market grew to $15.4 billion, marking an 8.3% year-over-year increase. The top 10 vendors accounted for 39% of the total market. Microsoft led the pack with an 8.5% market share, followed by Oracle, PowerSchool Group, and SAP.

Through our forecast period, the Education applications market size is expected to reach $21 billion by 2029, compared with $15.4 billion in 2024 at a compound annual growth rate of 6.4%.

Education (K-12 schools, colleges and universities, technical and vocational, distance learning) – Student Information System, Learning Management, Fund Accounting System, Higher Education Administration, Financials, HR, Procurement

Large-scale projects to implement new student information systems continue unabated as the global education market embraces the convergence of mobile learning, international testing standards as well as online instructions.

Top 10 Education Software Vendors in 2024 and their Market Shares

RankVendorEducation Apps2022 Education Apps Revenues, $M2023 Education Apps Revenues, $M2024 Education Apps Revenues, $MYoY Growth2024 Education Market Share, %
1MicrosoftMicrosoft 365, Microsoft SharePoint, Microsoft Power BI, Microsoft Teams, Microsoft Intune Subscribe Subscribe Subscribe7.8% Subscribe
2OracleOracle Student Cloud, Oracle Cloud ERP, Oracle Cloud HCM, Oracle Analytics Cloud, Subscribe Subscribe Subscribe9.0% Subscribe
3PowerSchool Group LLCPowerSchool eSchoolPlus SIS, PowerSchool eFinancePLUS, PowerSchool BusinessPlus, PowerTeacher Pro, PowerSchool Enrollment Subscribe Subscribe Subscribe13.6% Subscribe
4SAPSAP Student Lifecycle Management, SAP S/4 HANA, SAP Concur, SAP SuccessFactors Employee Central, SAP Ariba, SAP Integrated Business Planning, SAP Business Technology Platform (BTP) Subscribe Subscribe Subscribe12.4% Subscribe
5WorkdayWorkday Student, Workday HCM, Workday Financial Management, Workday Adaptive Planning (ex Adaptive Insights), Workday Prism Analytics Subscribe Subscribe Subscribe16.8% Subscribe
6Anthology (Blackboard, Campus Management, Campus Labs, and iModules)Anthology Student, Anthology Encompass,  Blackbaud Luminate Online, Anthology Illuminate, Blackboard Web Community Manager, Blackboard LMS, Subscribe Subscribe Subscribe9.5% Subscribe
7EllucianEllucian Banner ERP, Ellucian Banner Student, Ellucian Colleague (ex Datatel), Ellucian PowerCampus, Ellucian CRM Recruit, Ellucian CRM Advance Subscribe Subscribe Subscribe2.7% Subscribe
8Instructure, Inc.Canvas LMS, Instructure Mastery, Instructure Impact, Canvas Studio, Instructure Elevate K-12 Analytics Subscribe Subscribe Subscribe9.4% Subscribe
9GoogleGoogle Workspace (Formerly Google G-Suite), Google Tag Manager, Google Analytics 360, Google BigQuery, Google Looker Subscribe Subscribe Subscribe25.3% Subscribe
10ServiceNowServiceNow ITSM, ServiceNow HR, ServiceNow Field Service Management, ServiceNow Customer Service Management Subscribe Subscribe Subscribe22.6% Subscribe
Subtotal Subscribe Subscribe Subscribe11.5% Subscribe
Other Subscribe Subscribe Subscribe6.3% Subscribe
Total1291514240154188.3%100.0%

Source: Apps Run The World, July 2025

Other Education software providers included in the report are: ACI Worldwide, Inc., Adobe, Ansys Inc., Articulate, Autodesk, Axway, Capita Software, Cisco Systems, Civica, Constellation Software Inc., Cvent, Dominknow, Dropbox, Edmentum, ESM Solutions Corporation, Espressive, FIS Global, Genesys Telecommunications Laboratories, Huron, IBM, Infinite Campus, Infor, Intuit Inc., Ivanti, Jenzabar, Laserfiche, LivePerson Inc., Open Text Corporation, PowerSchool Group LLC, Roper Technologies, Inc., Sage, Salesforce, SAS Institute, Selerix Systems, Inc, ServiceNow, Shiftboard, Skyward, Smartsheet, Squiz, Skillsoft, TalentCircles, TalentMap, TeamDynamix, TMA Systems, Tyler Technologies, UNIT4, Zoom Video Communications, and others.

Vendor Snapshot: Education Market Leaders

Microsoft

Microsoft continues to embed agentic AI into its education ecosystem through Microsoft 365, Teams, and Power BI, with a focus on collaborative learning and personalized academic workflows. AI Copilot functionalities are being integrated into both administrative and instructional tools, enabling autonomous planning, grading, and student performance tracking.

Oracle

Oracle is embedding autonomous agents across its Student Cloud and Oracle Cloud Infrastructure to support adaptive curriculum planning, financial aid optimization, and enrollment management. AI-enhanced analytics via Oracle Analytics Cloud are transforming student lifecycle oversight with predictive retention models. Their roadmap includes agent-based orchestration for faculty scheduling and student engagement, with extensibility supported through Oracle’s low-code Visual Builder Studio.

PowerSchool Group LLC

PowerSchool prioritizes AI-enhanced operational efficiencies and early warning systems within its K–12 SIS and ERP offerings. The platform utilizes predictive analytics and low-code workflow automation to improve student outcomes and streamline district management, though fully autonomous agents are still emerging.

SAP

SAP’s education strategy focuses on harmonizing administrative and learning data through S/4HANA and the Business Technology Platform. The introduction of Joule, SAP’s AI assistant, allows institutions to embed agentic functionality into processes like procurement, staff onboarding, and student services. SAP supports no-code agent development for education-specific use cases such as resource allocation, scholarship management, and curriculum optimization.

Workday

Workday is advancing agentic AI capabilities in its Workday Student and Adaptive Planning platforms, particularly for tuition forecasting, course scheduling, and student progression tracking. Prism Analytics delivers autonomous data pipelines that enhance enrollment and institutional planning with secure AI governance and customizable low-code agents.

Anthology (Blackboard, Campus Management, Campus Labs, and iModules)

Anthology combines AI-driven analytics from Anthology Illuminate and Blackboard personalization to unify LMS, CRM, and finance systems. Its agentic features assist academic advising, retention efforts, and donor engagement, moving toward autonomous course delivery and stakeholder communication.

Ellucian

Ellucian’s investment in AI-driven student success tools is reshaping its Banner and Colleague ecosystems. CRM Recruit and CRM Advance are being enhanced with autonomous agents for enrollment tracking and alumni engagement. Their partnership with cloud providers is accelerating integration of agentic analytics and workflow orchestration, although current deployments remain largely advisory and semi-automated.

Instructure, Inc.

Instructure is expanding Canvas LMS with agentic capabilities that support real-time assessment feedback, student sentiment analysis, and learning path customization. Acquisitions like MasteryConnect and Elevate K–12 Analytics enhance its capacity to deploy intelligent agents for instructional support and district-wide performance monitoring. Instructure is gradually moving toward self-adapting learning environments supported by conversational interfaces and no-code automation.

Google

Google embeds AI agents across Workspace and Google Cloud, supporting collaboration, identity management, and educational analytics. Looker and BigQuery facilitate autonomous workflows for reporting and adaptive learning content, emphasizing open AI models and low-code scalability.

ServiceNow

ServiceNow brings agentic AI to education IT and HR through its Now Platform, enhancing administrative workflows with virtual agents for help desks, faculty onboarding, and campus service requests. Educational institutions are leveraging low-code Studio capabilities to create tailored AI agents that span ITSM, CSM, and facilities management. Autonomous orchestration is gaining traction, especially in hybrid campus operations and student service optimization.

ARTW Technographics Platform: Education customer wins

Since 2010, our research team has been studying the patterns of Education software purchases, analyzing customer behavior and vendor performance through continuous win/loss analysis. Updated quarterly, the ARTW Technographics Platform provides deep insights into thousands of Education customer wins and losses, helping users monitor competitive shifts, evaluate vendor momentum, and make informed go-to-market decisions.

List of Education customers  

CustomerIndustryEmpl.RevenueCountryProductCategory
Arizona State UniversityEducation780$178MUnited StatesWorkday RecruitingRecruiting,Applicant Tracking System
Brisbane Catholic EducationEducation12500$806MAustraliaMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Broward County Public Schools (BCPS)Education31472$3.5BUnited StatesBlackboard Web Community ManagerCommunity Management
California State UniversityEducation51890$569MUnited StatesSAP Concur ExpenseExpense Management
Catholic University of Santa MariaEducation1250$200MPeruGoogle Tag ManagerTag Management
Chabot Las Positas Community College DistrictEducation1519$61MUnited StatesServiceNow ITSMIT Service Management
Chalmers University of TechnologyEducation3100$760MSwedenCanvas LMSLearning and Development
Chonnam National UniversityEducation1200$280MSouth KoreaGoogle Workspace (Formerly Google G-Suite)Collaboration
City St George’s, University of LondonEducation2200$361MUnited KingdomOracle Cloud HCMCore HR
Clark County School DistrictEducation40000$3.6BUnited StatesCanvas LMSLearning and Development
Clemson UniversityEducation6000$1.5BUnited StatesWorkday HCMCore HR
Cobb County School DistrictEducation18000$2.5BUnited StatesPowerSchool Unified TalentRecruiting,Applicant Tracking System,Candidate Relationship Management
Dallas Independent School DistrictEducation24611$2.2BUnited StatesPowerSchool eSchoolPlus SISStudent Information
Emory University HospitalEducation33284$6.3BUnited StatesAnthology EncompassAlumni Management
Fordham UniversityEducation2500$596MUnited StatesServiceNow ITSMIT Service Management
G8 EducationEducation7731$642MAustraliaMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Georgian CollegeEducation2600$200MCanadaServiceNow ITSMIT Service Management
Hillsborough County Public SchoolsEducation26000$3.5BUnited StatesCanvas LMSLearning and Development
Holmes Community CollegeEducation500$60MUnited StatesEllucian ApplyStudent Information
Howard UniversityEducation3376$1.2BUnited StatesServiceNow ITSMIT Service Management
Indian River State CollegeEducation1600$380MUnited StatesEllucian Banner ERPEducation ERP
Johns Hopkins UniversityEducation50000$8.9BUnited StatesSAP SuccessFactors Employee CentralCore HR
Kansas City Kansas Community College (KCKCC)Education800$100MUnited StatesEllucian Colleague StudentStudent Information
LEON County SchoolsEducation4441$533MUnited StatesMicrosoft Power BIAnalytics and BI
Los Angeles Unified School DistrictEducation60000$7.6BUnited StatesMicrosoft Power BIAnalytics and BI
Maricopa Community CollegesEducation10000$895MUnited StatesCanvas LMSLearning and Development
New Jersey Institute of TechnologyEducation1047$326MUnited StatesWorkday Financial ManagementERP Financial
Oasis Community LearningEducation4500$331MUnited KingdomMicrosoft Dynamics 365 Business Central – PayrollPayroll
Penn State UniversityEducation20000$7.9BUnited StatesSAP S/4 HANAERP Financial
Polytechnic School of UFRJEducation1000$250MBrazilGoogle Tag ManagerTag Management
Prince William County Public SchoolsEducation7000$1.2BUnited StatesPowerSchool eSchoolPlus SISStudent Information
Purdue UniversityEducation17000$2.3BUnited StatesSAP S/4 HANAERP Financial
RMIT UniversityEducation12000$1.2BAustraliaOracle Cloud EPMEPM
Salt Lake Community CollegeEducation3200$780MUnited StatesCanvas LMSLearning and Development
San Bernardino City Unified School DistrictEducation9146$1.2BUnited StatesPowerSchool SmartFind ExpressAbsence and Leave Management
Seminole County Public SchoolsEducation10000$585MUnited StatesBlackboard LMSLearning and Development
The George Washington UniversityEducation6000$1.6BUnited StatesEllucian Banner ERPEducation ERP
The George Washington UniversityEducation6000$1.6BUnited StatesEllucian QuercusStudent Information
The University of North CarolinaEducation55000$5.1BUnited StatesAnthology EncompassAlumni Management
Tufts UniversityEducation5494$1.2BUnited StatesServiceNow ITSMIT Service Management
Uniondale UFSDEducation1205$224MUnited StatesGoogle Workspace (Formerly Google G-Suite)Collaboration
University of Arkansas SystemEducation28000$4.0BUnited StatesWorkday StudentStudent Information
University of California San FranciscoEducation5063$9.5BUnited StatesOracle Cloud ERPERP Financial
University of Maine SystemEducation2000$553MUnited StatesOracle Cloud ERPERP Financial
University of RochesterEducation30000$6.9BUnited StatesAnthology EncompassAlumni Management
University of Tennessee at MartinEducation1800$165MUnited StatesGoogle Workspace (Formerly Google G-Suite)Collaboration
University of Tennessee, KnoxvilleEducation13426$3.1BUnited StatesOracle Cloud ERPERP Financial
University of WashingtonEducation35331$7.1BUnited StatesSAP AribaProcurement
Wake Forest UniversityEducation6300$1.3BUnited StatesWorkday StudentStudent Information
Ysleta Independent School DistrictEducation6593$465MUnited StatesPowerSchool eSchoolPlus SISStudent Information

Source: ARTW Buyer Insights Technographic Database

Custom data cuts related to the Education Applications market are available:

  • Top 750+ Education Applications Vendors and Market Forecast 2024-2029
  • 2024 Education Applications Market By Functional Market (16 Markets)
  • 2024 Education Applications Market By Country (USA + 45 countries)
  • 2024 Education Applications Market By Region (Americas, EMEA, APAC)
  • 2024 Education Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2024 Education Applications Market By Customer Size (revenue, employee count, asset)
  • 2024 Education Applications Market By Channel (Direct vs Indirect)
  • 2024 Education Applications Market By Product

Worldwide Enterprise Applications by Vertical Market

Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2024 to 2029, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.

Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2024-2029 by Functional Market ($M)

Vertical Market, $M202220232024YoY Growth20292024-2029 CAGR, %
Aerospace & Defense Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Automotive Subscribe Subscribe Subscribe Subscribe Subscribe5.6
Banking and Financial Services Subscribe Subscribe Subscribe Subscribe Subscribe5.5
Communications Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Construction Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Real Estate Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Consumer Packaged Goods Subscribe Subscribe Subscribe Subscribe Subscribe6.3
Distribution Subscribe Subscribe Subscribe Subscribe Subscribe6.6
K-12 Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Higher Education Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Federal Government Subscribe Subscribe Subscribe Subscribe Subscribe5.9
State and Local Government Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Public Safety Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Healthcare Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Life Insurance Subscribe Subscribe Subscribe Subscribe Subscribe5.7
P&C Insurance Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Specialty Insurance Subscribe Subscribe Subscribe Subscribe Subscribe7.1
Leisure and Recreation Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Hospitality and Lodging Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Life Sciences Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Manufacturing Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Media Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Faith-Based Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Youth & Elderly Care Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Special Cause Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Oil and Gas Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Professional Services Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Retail Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Transportation Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Utility Subscribe Subscribe Subscribe Subscribe Subscribe5.3
Total Subscribe Subscribe Subscribe Subscribe Subscribe6.2

Source: Apps Run The World, July 2025

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M

More Enterprise Applications Research Findings

Based on the latest annual survey of 10,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 1,500 largest Enterprise Applications Vendors ranked by their 2024 product revenues. Their 2024 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Internet Archive, a United States based Non Profit organization with 169 Employees
  2. Akiba Academy, a United States based Non Profit company with 10 Employees
  3. University Of Saarland, a Germany based Education organization with 375 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated