Worldwide Consumer Packaged Goods Software Market Forecast 2024-2029, $M - APPS RUN THE WORLD
Worldwide Consumer Packaged Goods Software Market Forecast 2024-2029, $M – APPS RUN THE WORLD

In 2024, the global Consumer Packaged Goods software market grew to $24.7 billion, marking a 11.9% year-over-year increase. The top 10 vendors accounted for 50.8% of the total market.  Microsoft led the pack with a 10.8% market share, followed by Adobe, SAP, and Salesforce.

Through our forecast period, the Consumer Packaged Goods applications market size is expected to reach $33.5 billion by 2029, compared with $24.7 billion in 2024 at a CAGR of 6.3%, as shown in the Apps Top 500 Report – Excel Edition [Preview] .

Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement

PLM systems are gaining traction among CPG firms; the same applies to compliance and risk management. Better use of agriculture technology systems, as well as the Internet of Things, could transform the food industry.

Top 10 Consumer Packaged Goods Software Vendors in 2024 and their Market Shares

RankVendorConsumer Packaged Goods Apps2022 Consumer Packaged Goods Apps Revenues, $M2023 Consumer Packaged Goods Apps Revenues, $M2024 Consumer Packaged Goods Apps Revenues, $MYoY Growth2024 Consumer Packaged Goods Market Share, %
1MicrosoftMicrosoft 365, Microsoft Power BI, Microsoft Dynamics 365 for Finance and Operations, Microsoft Dynamics 365 Business Central, Microsoft Teams Subscribe Subscribe Subscribe9.9% Subscribe
2AdobeAdobe Experience Cloud, Adobe Marketing Cloud (ex Omniture), Adobe Commerce (ex Magento), Adobe Experience Manager, Adobe Target, Adobe Real-Time CDP Subscribe Subscribe Subscribe10.8% Subscribe
3SAPSAP S/4 HANA, SAP Concur, SAP SuccessFactors Employee Central, SAP Ariba, SAP Commerce Cloud (ex Hybris), SAP Integrated Business Planning, SAP Business Technology Platform (BTP) Subscribe Subscribe Subscribe20.4% Subscribe
4SalesforceSalesforce Consumer Goods Cloud, Salesforce Sales Cloud, Salesforce Marketing Cloud, Salesforce Commerce Cloud, Salesforce Service Cloud, Salesforce Experience Cloud, Tableau Subscribe Subscribe Subscribe7.1% Subscribe
5ServiceNowServiceNow ITSM, ServiceNow HR, ServiceNow Field Service Management, ServiceNow Customer Service Management Subscribe Subscribe Subscribe22.6% Subscribe
6OracleOracle Cloud ERP, Oracle Cloud HCM, Oracle Cloud SCM, Oracle Procurement Cloud, Oracle Analytics Cloud Subscribe Subscribe Subscribe16.4% Subscribe
7WorkdayWorkday HCM, Workday Payroll, Workday Financial Management, Workday Adaptive Planning (ex Adaptive Insights), Workday Prism Analytics Subscribe Subscribe Subscribe16.8% Subscribe
8GoogleGoogle Workspace (Formerly Google G-Suite), Google Tag Manager, Google Analytics 360, Google BigQuery, Google Looker Subscribe Subscribe Subscribe25.2% Subscribe
9Dassault SystemesDassault 3DEXPERIENCE Platform, Dassault DELMIAWorks Manufacturing ERP (formerly IQMS), Dassault DELMIA Quintiq Supply Chain, Apriso FlexNet, Dassault Enovia PLM Subscribe Subscribe Subscribe2.6% Subscribe
10Blue YonderBlue Yonder WMS (ex JDA WMS), Blue Yonder Demand Planning (ex JDA Demand Planning), Blue Yonder Transportation Management ( ex JDA TMS ), Blue Yonder Workforce Management (ex JDA Workforce Management), Blue Yonder Enterprise Supply Planning (ex JDA Enterprise Supply Planning), Blue Yonder Luminate Control Tower Subscribe Subscribe Subscribe8.2% Subscribe
Subtotal Subscribe Subscribe Subscribe13.2% Subscribe
Other Subscribe Subscribe Subscribe10.6% Subscribe
Total19792220592469211.9%100.0%

Source: Apps Run The World, July 2025

Other Consumer Packaged Goods software providers included in the report are ADP, Ansys Inc., Atlassian, Autodesk, Box Inc., Cisco Systems, Citrix, Cadence Design Systems, Constellation Software Inc., Dassault Systemes, DocuSign, Inc., Dropbox, Famous Software, Genesys Telecommunications Laboratories, Global Payments Inc., Google, HubSpot, Intuit Inc., Infor, IBM, Kibo, Nice Systems, Open Text Corporation, Paycom, Pegasystems, PTC, Property Works, PROS Holdings, Qlik, Sage, Shopify, Siemens Digital Industries Software, SolarWinds, StayinFront, Symphony RetailAI, Teradata Corporation, Trace One, Tugboat Software, UKG, Verint Systems Inc., Visma, Yonyou, Workiva, Zendesk, Zoho Corp. and many others.

Vendor Snapshot: Consumer Packaged Goods Market Leaders

Microsoft

Microsoft’s strategic evolution in the CPG sector centers on democratizing intelligent automation through tightly integrated agentic capabilities across its cloud, productivity, and ERP ecosystems. It’s leveraging AI copilots and orchestration agents to drive end-to-end supply visibility, autonomous financial reconciliation, and proactive marketing execution, especially via its low-code frameworks. In CPG-specific deployments, Microsoft is enabling business users to build contextual agents that operate across finance, operations, and collaborative workflows, surfacing predictive insights and initiating corrective actions autonomously.

Adobe

Adobe is transforming CPG engagement by embedding generative and agentic AI into its real-time experience engine, enabling autonomous personalization across DTC, retail media, and omnichannel touchpoints. Through modular data services and low-code orchestration, CPG brands can now deploy self-optimizing agents that iterate creative content, segment audiences dynamically, and refine campaign orchestration based on contextual inputs. Adobe’s recent advances enable marketers to configure AI agents that continuously adapt consumer journeys across product launches or seasonal shifts. With increasing focus on real-time experimentation and reinforcement learning loops, Adobe is positioning its stack as the core intelligent engagement layer for data rich CPG environments.

SAP

SAP’s roadmap is increasingly anchored on agentic intelligence to automate planning, logistics, and commercial execution in CPG enterprises. Building on its Business Technology Platform and embedded AI accelerators, SAP is enabling autonomous supply agents that self-adjust procurement, manage vendor risks, and rebalance inventory in response to demand signals. Its recent platform enhancements support embedded LLMs and contextual AI copilots that act across planning, sourcing, and financial scenarios with limited human intervention.

Salesforce

Salesforce is redefining CPG execution with autonomous agents that operate across retail execution, commerce, and consumer intelligence layers. Its generative AI copilots are evolving into agentic orchestrators that help field reps, brand managers, and eCommerce teams coordinate pricing, merchandising, and loyalty offers in near real time. The platform’s Data Cloud underpins continuous learning workflows where AI agents ingest demand signals, social sentiment, and POS data to autonomously tune marketing and sales strategies. Salesforce’s low-code Flow and Einstein 1 integration enable CPG firms to compose and govern intelligent workflows without deep technical expertise, signaling a strategic shift toward agent-led operational agility at scale.

ServiceNow

ServiceNow’s AI-first CPG vision is grounded in building proactive, autonomous workflows across service, quality, and supplier collaboration domains. Its embedded generative agents can now autonomously triage and resolve compliance issues, quality deviations, or field service failures, minimizing human bottlenecks in high-velocity production and distribution environments. With Now Assist and Creator Workflows, CPG firms are deploying conversational interfaces that unify disparate systems, triggering workflows or agents that execute corrective actions in real time.

Oracle

Oracle is operationalizing agentic AI across its integrated CPG suite, enabling autonomous agents that optimize planning, procurement, financials, and workforce alignment through a shared AI governance framework. Its generative capabilities, embedded directly into transaction flows and analytics, allow business users to configure agents that interpret trends, simulate forecasts, and trigger dynamic reallocation of resources with minimal oversight. Oracle’s roadmap is focused on building multi-domain agent ecosystems, where AI actors collaborate across supply, HR, and finance to deliver adaptive enterprise performance.

Workday

Workday’s strategy in the CPG sector focuses on embedding agentic intelligence into financial, workforce, and planning processes to create closed-loop decision cycles. Its recent enhancements allow enterprise users to deploy generative agents that autonomously reconcile costs, adjust headcount plans, or simulate scenarios around SKU profitability, without technical coding. By integrating LLMs into its analytics stack and planning workflows, Workday empowers CPG finance teams to build intelligent, low-code agents that connect market dynamics to workforce and spend outcomes.

Google

Google is enabling CPG brands to operationalize end-to-end autonomous analytics by converging its Vertex AI, Looker, and BigQuery assets into a modular AI fabric. Its tools allow CPG teams to develop agentic workflows that monitor product sentiment, detect retail anomalies, and simulate pricing elasticity using real-time signals. With Duet AI embedded in Looker and Workspace, Google empowers cross-functional teams to build and query AI agents conversationally, shortening insight-to-action cycles. Its commitment to low-code AI agent creation, model retraining, and governed data activation gives CPG leaders the infrastructure to deploy scalable, self-learning systems aligned to consumer, channel, and promotional strategies.

Dassault Systemes

Dassault is enabling CPG manufacturers to deploy autonomous agents across R&D, formulation, and production using its model-based digital twin architecture. Through closed-loop integration between design, quality, and MES systems, CPG firms are leveraging AI agents to validate packaging compliance, optimize batch scheduling, and simulate sustainability impacts in real time. The platform’s agentic capabilities are designed for complex scenario management, such as dynamically shifting production across global facilities based on raw material volatility or market demand. Dassault’s composable agent framework and no-code simulation environments are empowering innovation teams to embed intelligence into every stage of the product lifecycle.

Blue Yonder

Blue Yonder is at the forefront of agentic AI in the supply chain, enabling CPG companies to orchestrate autonomous decision-making across inventory, demand, fulfillment, and last-mile delivery. Its Luminate platform now supports embedded generative agents that simulate disruptions, optimize trade-offs, and execute adjustments without human initiation. By integrating reinforcement learning and causal inference, Blue Yonder agents can continuously learn from signal feedback and improve operational accuracy. Its focus on control tower autonomy and conversational command interfaces allows planners to supervise and reprogram supply chain agents on the fly, unlocking true hands-free supply execution in CPG ecosystems.

ARTW Technographics Platform: Consumer Packaged Goods customer wins

Since 2010, our research team has been studying the patterns of the Consumer Packaged Goods software purchases, analyzing customer behavior and vendor performance through continuous win/loss analysis. Updated quarterly, the ARTW Technographics Platform provides deep insights into thousands of Consumer Packaged Goods customer wins and losses, helping users monitor competitive shifts, evaluate vendor momentum, and make informed go-to-market decisions.

List of Consumer Packaged Goods customers  

CustomerIndustryEmpl.RevenueCountryProductCategory
AB InBevConsumer Packaged Goods143885$59.8BBelgiumServiceNow ITSMIT Service Management
Ahold USAConsumer Packaged Goods236000$38.2BUnited StatesServiceNow ITSMIT Service Management
AlltechConsumer Packaged Goods5000$2.0BUnited StatesMicrosoft Dynamics 365 for Finance and OperationsERP Financial
AlpuraConsumer Packaged Goods6000$2.0BMexicoOracle Cloud HCMCore HR
Amcor GroupConsumer Packaged Goods41000$14.7BSwitzerlandApriso FlexNetQuality Management
Armour MeatsConsumer Packaged Goods450$70MUnited StatesDassault DELMIA Quintiq Supply ChainSupply Chain Management
Bar-S Foods Co.Consumer Packaged Goods4500$1.5BUnited StatesBlue Yonder Demand Planning (ex JDA Demand Planning)Demand Forecasting and Planning
Bel GroupConsumer Packaged Goods11800$4.2BFrance3DEXPERIENCE Perfect ProductionProduct Lifecycle Management,Additive Manufacturing
BetagroConsumer Packaged Goods15900$3.4BThailandBlue Yonder Transportation Management ( ex JDA TMS )Transportation Management
BRF GlobalConsumer Packaged Goods100000$10.7BBrazilSAP S/4HANA CloudERP Financial
Bridor Le Duff GroupConsumer Packaged Goods4500$1.4BFranceSalesforce Marketing CloudMarketing Automation
Carlsberg GroupConsumer Packaged Goods31000$10.7BDenmarkSAP S/4 HANAERP Financial
Chocoladefabriken Lindt & SprnngliConsumer Packaged Goods1800$500MGermanyAdobe Commerce (ex Magento)eCommerce
Coca-Cola Southwest BeveragesConsumer Packaged Goods8000$2.0BUnited StatesSalesforce Marketing CloudMarketing Automation
Compania Cervecerias Unidas (CCU)Consumer Packaged Goods9500$3.0BChileBlue Yonder Warehouse Labor Management (ex JDA Warehouse Labor Management)Workforce Management
DiageoConsumer Packaged Goods30092$20.3BUnited KingdomWorkday RecruitingRecruiting,Applicant Tracking System
Estee LauderConsumer Packaged Goods60000$15.9BUnited StatesGoogle Recommendations AIPersonalization and Product Recommendations
EuropastryConsumer Packaged Goods5000$1.5BSpainBlue Yonder Transportation Management ( ex JDA TMS )Transportation Management
Florida Ice and Farm CompanyConsumer Packaged Goods6323$1.6BCosta RicaOracle CX CloudCustomer Experience
Florida’s Natural GrowersConsumer Packaged Goods1100$470MUnited StatesOracle Cloud SCMSupply Chain Management
Flowers FoodsConsumer Packaged Goods10200$5.1BUnited StatesSAP SuccessFactors RecruitingRecruiting,Applicant Tracking System
Georgia Nut CompanyConsumer Packaged Goods600$170MUnited StatesMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Granarolo S.p.AConsumer Packaged Goods2800$1.7BItalyAdobe Commerce (ex Magento)eCommerce
Hain CelestialConsumer Packaged Goods2786$1.7BUnited StatesWorkday HCMCore HR
Heineken NVConsumer Packaged Goods89264$35.0BNetherlandsGoogle Workspace (Formerly Google G-Suite)Collaboration
Indofood Agri ResourcesConsumer Packaged Goods34510$1.2BSingaporeGoogle Workspace (Formerly Google G-Suite)Collaboration
IngredionConsumer Packaged Goods12000$8.2BUnited StatesServiceNow ITSMIT Service Management
LactalisConsumer Packaged Goods85500$30.6BFranceSalesforce Sales CloudSales Automation,CRM,Sales Engagement
Malgara Chiari & FortiConsumer Packaged Goods850$270MItalyAdobe Commerce (ex Magento)eCommerce
Molson CoorsConsumer Packaged Goods16500$11.7BUnited StatesSAP S/4 HANAERP Financial
Mom’s MealsConsumer Packaged Goods1100$400MUnited StatesMicrosoft Dynamics 365 for Finance and OperationsERP Financial
NestleConsumer Packaged Goods251786$114.9BSwitzerlandServiceNow ITSMIT Service Management
Nestle PurinaConsumer Packaged Goods8000$2.0BUnited StatesBlue Yonder Space, Planogram & Category Management SuiteRetail Management
Parle AgroConsumer Packaged Goods5500$992MIndiaSalesforce Sales CloudSales Automation,CRM,Sales Engagement
Procter & GambleConsumer Packaged Goods108000$84.0BUnited StatesWorkday RecruitingRecruiting,Applicant Tracking System
Purdys ChocolatierConsumer Packaged Goods1200$280MCanadaAdobe Commerce (ex Magento)eCommerce
Savola FoodsConsumer Packaged Goods40213$7.5BSaudi ArabiaOracle Cloud ERPERP Financial
SeneGence InternationalConsumer Packaged Goods1000$250MUnited StatesAdobe Commerce (ex Magento)eCommerce
Silver Fern FarmsConsumer Packaged Goods6000$1.6BNew ZealandMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Smithfield FoodsConsumer Packaged Goods36500$14.1BUnited StatesGoogle Workspace (Formerly Google G-Suite)Collaboration
Smithfield FoodsConsumer Packaged Goods36500$14.1BUnited StatesDassault DELMIA Quintiq Supply ChainSupply Chain Management
Super Store IndustriesConsumer Packaged Goods350$160MUnited StatesBlue Yonder Demand Planning (ex JDA Demand Planning)Demand Forecasting and Planning
The J.M. Smucker CompanyConsumer Packaged Goods9000$8.2BUnited StatesOracle Cloud EPMEPM
The J.M. Smucker CompanyConsumer Packaged Goods9000$8.2BUnited StatesWorkday RecruitingRecruiting,Applicant Tracking System
Tyson FoodsConsumer Packaged Goods138000$53.3BUnited StatesSAP S/4 HANAERP Financial
Tyson FoodsConsumer Packaged Goods138000$53.3BUnited StatesWorkday Time and AttendanceTime and Attendance
UnileverConsumer Packaged Goods115964$83.2BUnited KingdomGoogle Workspace (Formerly Google G-Suite)Collaboration
Unilever USAConsumer Packaged Goods40000$13.5BUnited StatesSalesforce Sales CloudSales Automation,CRM,Sales Engagement
ValioConsumer Packaged Goods4230$2.2BFinlandServiceNow ITSMIT Service Management
VIGO GroupConsumer Packaged Goods10000$2.4BFranceMicrosoft Dynamics 365 for Finance and OperationsERP Financial

Source: ARTW Buyer Insights Technographic Database

Custom data cuts related to the Consumer Packaged Goods Applications market are available:

  • Top 1000+ Consumer Packaged Goods Applications Vendors and Market Forecast 2024-2029
  • 2024 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
  • 2024 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
  • 2024 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
  • 2024 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2024 Consumer Packaged Goods Applications Market By Customer Size (revenue, employee count, asset)
  • 2024 Consumer Packaged Goods Applications Market By Channel (Direct vs Indirect)
  • 2024 Consumer Packaged Goods Applications Market By Product

Worldwide Enterprise Applications by Vertical Market

Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2024 to 2029, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.

Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2024-2029 by Functional Market ($M)

Vertical Market, $M202220232024YoY Growth20292024-2029 CAGR, %
Aerospace & Defense Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Automotive Subscribe Subscribe Subscribe Subscribe Subscribe5.6
Banking and Financial Services Subscribe Subscribe Subscribe Subscribe Subscribe5.5
Communications Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Construction Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Real Estate Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Consumer Packaged Goods Subscribe Subscribe Subscribe Subscribe Subscribe6.3
Distribution Subscribe Subscribe Subscribe Subscribe Subscribe6.6
K-12 Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Higher Education Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Federal Government Subscribe Subscribe Subscribe Subscribe Subscribe5.9
State and Local Government Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Public Safety Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Healthcare Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Life Insurance Subscribe Subscribe Subscribe Subscribe Subscribe5.7
P&C Insurance Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Specialty Insurance Subscribe Subscribe Subscribe Subscribe Subscribe7.1
Leisure and Recreation Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Hospitality and Lodging Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Life Sciences Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Manufacturing Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Media Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Faith-Based Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Youth & Elderly Care Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Special Cause Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Oil and Gas Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Professional Services Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Retail Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Transportation Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Utility Subscribe Subscribe Subscribe Subscribe Subscribe5.3
Total Subscribe Subscribe Subscribe Subscribe Subscribe6.2

Source: Apps Run The World, July 2025

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M

More Enterprise Applications Research Findings

Based on the latest annual survey of 10,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 1,500 largest Enterprise Applications Vendors ranked by their 2024 product revenues. Their 2024 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Igc Partners, a Brazil based Professional Services organization with 200 Employees
  2. Deutsche Bank, a Germany based Banking and Financial Services company with 89687 Employees
  3. Internet Archive, a United States based Non Profit organization with 169 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated