Top 10 eCommerce Software Vendors and Market Forecast 2015-2020

Worldwide eCommerce Applications Market to reach $4.5 billion by 2020, compared with $3.7 billion in 2015 at a compound annual growth rate of 4.1%.


In 2015, the top 10 eCommerce software vendors accounted for nearly 63% of the global eCommerce applications market which grew 7% to approach nearly 3.7 billion in license, maintenance and subscription revenues.

Last year SAP led the pack with 15% market share with $541 million in eCommerce product revenues, riding on a 23% jump in license, maintenance and subscription revenues. Oracle was No. 2 achieving 13% share, IBM was the third at 6%, and Shopify and Demandware were fourth and fifth place with 6% and 5%, respectively.

Top 10 eCommerce Software Vendors & 2015 eCommerce Applications Market Shares
Top 10 eCommerce Software Vendors & 2015 eCommerce Applications Market Shares

Through our forecast period, the eCommerce applications market is expected to reach $4.5 billion by 2020, compared with $3.7 billion in 2015 at a compound annual growth rate of 4.1%.

Exhibit 2: Worldwide eCommerce Software Market 2015-2020 Forecast, $M
Year201520202015-2020 CAGR, %

Source: Apps Run The World, June 2016

eCommerce Market Definitions And Forecast Assumptions

eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.

New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.

Top 10 eCommerce Software Vendors

Here are the rankings of the top 10 eCommerce software vendors in 2015 and their market shares in 2015.

RankVendor2014 eCommerce Apps Revenues, $M2015 eCommerce Apps Revenues, $MYoY Growth2015 eCommerce Market Share, %Recent Developments
1SAP Subscribe Subscribe23.42%14.67%eCommerce successes are based on strengths of its Hybris products as well as other apps that boost customer experience and omnichannel sales and marketing.
2Oracle Subscribe Subscribe2.56%13.12%Flagship eCommerce products include ATG as well as its growing set of CX apps for optimizing customer experience.
3IBM Subscribe Subscribe-4.13%5.98%IBM’s eCommerce strategy revolves around its Sterling software for EDI transactions and B2B integration products.
4Shopify Subscribe Subscribe95.24%5.56%Projects up to 61% growth in 2016 sales, compared with 95% in 2015.
5Demandware Subscribe Subscribe37.93%5.43%In June 2016, Salesforce announced plan to buy Demandware for $2.8 billion. Demandware acquired Tomax for retail apps in 2015.
6Open Text Corporation Subscribe Subscribe7.14%4.88%GXS has been renamed OpenText Business Network after the eCommerce vendor was acquired in 2014. OpenText also acquired Daegis for information archiving, information governance tools in 2015.
7Pitney Bowes Subscribe Subscribe-10.23%4.29%Pitney Bowes acquired Borderfree in 2015 to shore up its global trade management applications business.
8Digital River Subscribe Subscribe11.11%3.66%Digital River went private after 2015 sale to Siris Capital Group for $840M.
9Magento Subscribe Subscribe5.26%2.71%Magento became a private company after its spinoff by eBay in 2015.
10Constellation Software Inc. Subscribe Subscribe14.73%2.68%Constellation’s eCommerce offerings are designed for different verticals including club membership, healthcare, public sector, and construction.
Subtotal Subscribe Subscribe14.01%63.00%
Other Subscribe Subscribe-3.97%37.00%
Total Subscribe Subscribe6.63%100.00%

Source: Apps Run The World, June 2016

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M
Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in eCommerce applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.


VendorCustomer WinIndustryNo. of employeesRevenue, $MOld ProductNew ProductWins in
ACI Worldwide, Inc.Nicholas Financial, Inc.Banking33390Legacy SystemACI UP Bill Payment Solution1Q16
ACI Worldwide, Inc.John LewisRetail80001500Legacy SystemACI ReD Shield1Q16
ACI Worldwide, Inc.The Co-operative GroupRetail7000012300Legacy SystemACI UP Merchant Payment Solution2Q16
DemandwareBelkRetail247004000SAP HybrisDemandware1Q16
DemandwareDuluth TradingApparel & Fashion1187305Legacy SystemDemandware Commerce Cloud1Q16
DemandwareFigleavesInternet25030Oracle ATGDemandware Commerce Cloud1Q16
DemandwareFragrance DirectInternet6030Netsuite VendaDemandware1Q16
DemandwareMitchell Gold + Bob WilliamsFurniture700150Legacy SystemDemandware1Q16
DemandwareSonosConsumer Electronics1400550SitecoreDemandware1Q16
DemandwareTimexConsumer Goods55002000ChannelAdvisorDemandware1Q16
DemandwareWolfordApparel & Fashion1570180Legacy SystemDemandware1Q16
Digital RiverPacific Market International (PMI)Consumer goods55080Legacy SystemDigital River3Q15
Digital RiverCanaryConsumer Electronics13015Legacy SystemDigital River2Q16
Digital RiverHTCTelecom.133323800Legacy SystemDigital River2Q15
IBM1-800-FlowersRetail40001121Legacy SystemIBM Commerce Cloud2Q16
IBMNational InstrumentsElectronic Manufacturing74001230Legacy SystemIBM Websphere Commerce2Q15
IBMBoots UKRetail7200029700Legacy SystemIBM WebSphere Commerce2Q16
IBMING Direct AustraliaBanking1056515Legacy SystemIBM Commerce2Q16
IBMStandard LifeFinancial Services65001120Legacy SystemIBM Commerce2Q16
IBMabof.comApparel & Fashion25030Legacy SystemIBM Commerce2Q16
MagentoTRIGANOWholesale Distribution45001075Legacy SystemMagento4Q15
MagentoMarabraz.comRetail15015Legacy SystemMagento3Q15
MagentoLudendoRetail3500800SAP HybrisMagento1Q15
MagentoRosenberry RoomsRetail303Yahoo StoreMagento2Q16
MagentoThe Energy ConsciousBuilding Materials202Yahoo StoreMagento2Q15
SitecoreCarglassAutomotive242003500Legacy SystemSitecore Experience Platform1Q16
SitecoreBank Central AsiaBanking441024820Legacy SystemSitecore Experience Platform2Q16
SitecoreQBE Australia and New ZealandInsurance1450012860Legacy SystemSitecore Experience Platform1Q16
NetsuiteWHSmithRetail145002000BT ExpediteNetSuite SuiteCommerce4Q15
NetsuiteLindemann ChimneyWholesale10010MagentoNetSuite SuiteCommerce2Q16
NetsuiteCartridgesDirectComputer Hardware152MagentoNetSuite SuiteCommerce3Q15
Open Text CorporationCoca-Cola Refrescos BandeirantesFood & Beverages29001000Legacy SystemOpenText B2B Managed Services1Q16
Open Text CorporationBestopConsumer Goods30080Legacy SystemOpenText B2B Managed Services4Q15
Open Text CorporationELIORFood & Beverages1060006320Legacy SystemOpenText B2B Managed Services4Q15
Open Text Corporation Warner Music FranceMusic300100Legacy SystemOpenText B2B Managed Services2Q16
Open Text CorporationAlstomRailroad Manufacture320006900Legacy SystemOpenText B2B Managed Services4Q15
OracleTOYS R USRetail6200012400Lengow eCommerceOracle ATG2Q16
OracleLenoxConsumer Goods1200550ChannelAdvisorOracle Commerce1Q16
OracleElaine TurnerApparel & Fashion607Volusion E-CommerceOracle Commerce Cloud4Q15
OracleRock/Creek OutfittersRetail10010ATG CommerceOracle Commerce Cloud4Q15
OracleHollander Sleep ProductsTextiles1500400Legacy SystemOracle Commerce4Q15
SAPThames WaterEnergy & Natural Resources50003000Legacy SystemSAP Hybris Commerce1Q16
SAPALDO GroupRetail200002200iCongoSAP Hybris Commerce2Q16
SAPBrookshire Grocery CompanyRetail130001800Legacy SystemSAP Hybris Commerce4Q15
SAPDNA OyTelecom.1500850Legacy SystemSAP Hybris Omni-Channel Solution for B2B Commerce1Q16
SAPMaui JimLuxury Goods & Jewelry900250MagentoSAP Hybris Omni-Channel Solution for B2B Commerce4Q15
ShopifyPoo~PourriConsumer Goods606WordPressShopify3Q15
ShopifyViatek Consumer Products Group, Inc.Consumer Goods353Big CommerceShopify4Q15
ShopifyOneLive MediaEntertainment303MagentoShopify2Q15
ShopifyLove Systems, IncHealth, Wellness and Fitness252JoomlaShopify4Q15
ShopifyUSA Military Medals LLCRetail656MagentoShopify2Q15

Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 50+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2014-2015 product revenues.

Their 2015 results are being broken down, sorted and ranked across 16 functional areas(from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.