Top 10 Media Software Vendors and Market Forecast 2015-2020

Worldwide Media Applications Market to reach $4.6 billion by 2020, compared with $4.1 billion in 2015 at a compound annual growth rate of 1.9%.


In 2015, the global Media applications market grew 4% to approach nearly $4.1 billion in license, maintenance and subscription revenues.

Last year Adobe Systems led the pack with 8% market share and $3.4 million in Media product revenues, riding on a 16% jump in license, maintenance and subscription revenues. Salesforce was No. 2 achieving 5% share, Cision was the third at 5% and SAP and IBM were fourth and fifth place with 3% and 3%, respectively.

Top 10 Media Software Vendors & 2015 Media Applications Market Shares
Top 10 Media Software Vendors & 2015 Media Applications Market Shares

Through our forecast period, the Media applications market is expected to reach $4.6 billion by 2020, compared with $4.1 billion in 2015 at a compound annual growth rate of 1.9%.

Exhibit 2: Worldwide Media Software Market 2015-2020 Forecast, $M
Year 2015 2020 2015-2020 CAGR, %
Total 4131 4535 1.9%

Source: Apps Run The World, June 2016

Market Definitions And Forecast Assumptions

Media & Entertainment (Content distribution, broadcasting, publishing, motion pictures) – Distribution resource management for publishing, content distribution; warehouse management system, supply chain management for publishing and content distribution, Media asset management (MAM); digital media infrastructure; digital asset management (DAM); Dynamic ticket pricing for live events, Broadcast resource management; equipment asset management; broadcast engineering and operations (E&O), FInancials, HR, Procurement

As online and mobile delivery becomes the norm across the media landscape, front-end investment to capture incremental and recurring revenues will become more important than ever. Tools for ad retargeting, audience development and subscription management are expected to fare well.

Here are the rankings of the top 10 Media applications vendors in 2015 and their market shares in 2015.

Rank Vendor 2014 Media Apps Revenues, $M 2015 Media Apps Revenues, $M YoY Growth 2015 Media Market Share, % Recent Developments
1 Adobe Systems Subscribe Subscribe 16% 8% Subscription revenues dominate digital agenda.
2 Salesforce Subscribe Subscribe 21% 5% In May 2016, Salesforce acquired Demandware for $2.8 billion, the biggest purchase in its history, bolstering its eCommerce and retail applications offerings. Demandware’s revenues will be counted toward Salesforce’s Commerce Cloud.
3 Cision Subscribe Subscribe 8% 5% Acquired PR Newswire in 2015
4 SAP Subscribe Subscribe 23% 3% Cloud subscription revenues soared after acquiring Concur.
5 IBM Subscribe Subscribe -4% 3% Acquisition strategy may shift in response to Cloud focus.
6 Meltwater Group Subscribe Subscribe 13% 3% Acquired Encore Alert to shore up media intelligence offerings.
7 Microsoft Subscribe Subscribe -5% 3% In June 2016, Microsoft announced plans to buy LinkedIn for $26.2 billion, its largest acquisition in history, as it aims to strengthen its position in the Cloud applications market.
8 Rubicon Project Subscribe Subscribe 91% 3% Projects up to 43% growth in 2016 sales, compared with 99% in 2015.
9 Marin Software Subscribe Subscribe 10% 3% Released PositionLock, an intraday bidding optimization feature designed to maintain customers’ preferred ad positions for each device type for their high traffic keywords.
10 Oracle Subscribe Subscribe 3% 2% Banks on Cloud sales to offset eroding license sales.
Subtotal Subscribe Subscribe 14% 38%
Other Subscribe Subscribe -2% 62%
Total Subscribe Subscribe 4% 100%

Source: Apps Run The World, June 2016

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2015-2020, By Vertical Industry, $M

Exhibit 2 - Worldwide Enterprise Applications Market Forecast 2015-2020, By Vertical Industry, $M
Exhibit 2 – Worldwide Enterprise Applications Market Forecast 2015-2020, By Vertical Industry, $M

Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Media Software applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.


Further Readings

An expanded version of this report covers the top 350+ Media Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors(Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2014-2015 product revenues. Their 2015 results are being broken down, sorted and ranked across 16 functional areas(from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.