In 2019, the top 10 Cloud EPM software vendors accounted for nearly 69.5% of the global Cloud-based Enterprise Performance Management (EPM) applications market which grew 11.9% to approach nearly $1.65 billion in EPM subscription revenues, slightly above our previous projection.
We ask the simple question: Who’s buying Cloud EPM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Cloud EPM Applications market size is expected to reach $2.2 billion by 2024, compared with $1.65 billion in 2019 at a compound annual growth rate of 5.9%.
|Exhibit 2: Worldwide Cloud EPM Applications Market 2019-2024 Forecast, $M|
|Year||2019||2024||2019-2024 CAGR, %|
Source: Apps Run The World, February 2020
Top 10 Cloud EPM Software Vendors
Enterprise Performance Management (EPM) applications are designed for a range of budgeting, forecasting and planning business processes that span multiple functional areas from finance to sales. Specific applications modules include budgeting, planning and forecasting, financial consolidation, capital expenditure planning, activity-based costing, zero-based budgeting as well as sales and revenue forecasting.
Cloud EPM applications revenues represent a major contributor to the Enterprise Resource Planning market as part of our market sizing exercise. Cloud EPM is moving beyond the finance operations to tackle a full range of budgeting, forecasting and planning challenges with Cloud apps that aim to address Excel-based EPM shortcomings for sales, human resources and operational executives.
Here are the rankings of the Top Cloud 10 EPM software vendors and their market shares in 2019.
|Rank||Vendor||2017 Cloud EPM Apps Revenues, $M||2018 Cloud EPM Apps Revenues, $M||2019 Projected Cloud EPM Apps Revenues, $M||YoY Growth, %||2019 Cloud EPM Apps Market Share, %||Recent Developments|
|1||Oracle||Subscribe||Subscribe||Subscribe||33%||Subscribe||Oracle delivers Intelligent Performance Management that includes AI capabilities for hard to spot data patterns to augment its EPM Cloud in 2019. It will also deliver Subscription Management for automated revenue recognition. Thousands of customers have adopted Oracle EPM Cloud.|
|2||Anaplan||Subscribe||Subscribe||Subscribe||27%||Subscribe||In 2019, Anaplan acquired Israeli-founded predictive marketing and sales analytics company Mintigo, strengthening its intent to deepen its capabilities with AI and predictive tools.|
|3||Workday||Subscribe||Subscribe||Subscribe||35%||Subscribe||Since the acquisition of Adaptive Insights in 2018, Workday has added more than 800 customers for its EPM product. Currently, one-quarter of Workday’s customers have adopted the Financial Management suite.|
|4||Workiva||Subscribe||Subscribe||Subscribe||10%||Subscribe||Over 3,400 organizations use the Workiva cloud platform to modernize work across the enterprise. In September 2019, Workiva released new Wdata capabilities, including automatic updates, approval workflows, and improved connectivity.|
|5||IBM||Subscribe||Subscribe||Subscribe||20%||Subscribe||IBM Cognos Analytics is a self-service analytics platform that integrates cognitive computing technology, including artificial intelligence (AI) and machine learning, originally developed for Watson Analytics. The latest release includes enhancements to reporting, authoring, dashboarding, data exploration, and its natural language AI assistant.|
|6||Microsoft||Subscribe||Subscribe||Subscribe||14%||Subscribe||Microsoft Dynamics 365 Finance is increasingly geared toward planning for finance, manufacturing, operations, retail, distribution, procurement, and project management functions.|
|7||SAP||Subscribe||Subscribe||Subscribe||8%||Subscribe||Since October 2019, SAP Analytics Cloud is embedded into SAP S/4HANA Cloud. Every SAP S/4 HANA Cloud installation comes with an embedded SAP Analytics Cloud tenant and the embedded version of SAP Analytics Cloud is included in the SAP S/4HANA Cloud license.|
|8||OneStream Software||Subscribe||Subscribe||Subscribe||52%||Subscribe||In February 2019, OneStream received a significant investment from KKR, funded through a combination of KKR’s private equity and growth equity funds. The investment brings the company’s valuation to over $1 billion.|
|9||Host Analytics||Subscribe||Subscribe||Subscribe||22%||Subscribe||In January 2019, Vector Capital, a private equity firm, completed the acquisition of Host Analytics, which has been renamed Planful.|
|10||Wolters Kluwer||Subscribe||Subscribe||Subscribe||30%||Subscribe||Following its acquisition by Wolters Kluwer, Tagetik has become part of CCH tax and accounting unit and it proceeded to scale out its ecosystem with new service provider partners including Hayne Solutions, Inlumi and MHR Analytics.|
Source: Apps Run The World, February 2020
Other Cloud EPM software providers included in the report are: Alfa Financial Software, Alliance Enterprises, Aptos, Bitam, BlackLine, Board International, CAMMS, Centage, Changepoint, Comarch, Corporater, Craneware, Haufe, Host Analytics, Infor, Insightsoftware, International Decision Systems, Jedox, Logibec, MedeAnalytics, Quantrix, River Logic, Roper Technologies, SEAC SPA, Sênior Sistemas, Talentia Software, TechnologyOne, UNIT4, Vena Solutions, Vizient, Yonyou, and others.
Custom data cuts related to the Cloud EPM Applications market are available:
- Top 30+ Cloud EPM Applications Vendors and Market Forecast 2019-2024
- 2019 Cloud EPM Applications Market By Industry (21 Verticals)
- 2019 Cloud EPM Applications Market By Functional Market (16 Markets)
- 2019 Cloud EPM Applications Market By Country (USA + 45 countries)
- 2019 Cloud EPM Applications Market By Region (Americas, EMEA, APAC)
- 2019 Cloud EPM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2019 Cloud EPM Applications Market By Customer Size (revenue, employee count, asset)
- 2019 Cloud EPM Applications Market By Channel (Direct vs Direct)
- 2019 Cloud EPM Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like Analytics and BI, Collaboration, eCommerce, PPM and TRM, where first movers remain less established than those that for decades have been entrenched in functional areas like Content Management and CRM.
On the buyer side, customers are investing in Cloud EPM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Cloud EPM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Cloud EPM customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
List of Cloud EPM Customers
Source: Apps Run The World, January 2020
An expanded version of this report covers the top 40+ EPM Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly Cloud EPM wins of these top 10 Cloud EPM vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2019 product revenues.
Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.