Top 10 Analytics and BI Software Vendors and Market Forecast 2015-2020

Worldwide Analytics and BI Applications Market to reach $13.7 billion by 2020, compared with $11.6 billion in 2015 at a compound annual growth rate of 3.3%.


In 2015, the top 10 Analytics and BI software vendors accounted for nearly 58% of the global Analytics and BI applications market which grew 4% to approach nearly $11.6 billion in license, maintenance and subscription revenues.

Last year SAP led the pack with 10% market share and $1.2 billion in Analytics and BI product revenues, riding on a 23% jump in license, maintenance and subscription revenues. SAS Institute was No. 2 achieving 9% share, IBM was the third at 8% and Oracle and Microsoft were fourth and fifth place with 7% and 5%, respectively.

Top 10 Analytics and Business Intelligence Software Vendors & 2015 Analytics and Business Intelligence Applications Market Shares
Top 10 Analytics and BI Software Vendors & 2015 Analytics and BI Applications Market Shares

Through our forecast period, the Analytics and BI applications market is expected to reach $13.7 billion by 2020, compared with $11.6 billion in 2015 at a compound annual growth rate of 3.3%.

Exhibit 2: Worldwide Analytics and BI Applications Market 2015-2020 Forecast, $M
Year201520202015-2020 CAGR, %

Source: Apps Run The World, June 2016

Analytics and BI Market Definitions And Forecast Assumptions

Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management.

Big Data come to life with the advent of Cloud-based analytics and business intelligence, ushering in attractive and intuitive decision support tools, dashboards and in-memory applications that make data visualization a central tenet of enterprise workflow.

Top 10 Analytics and BI Software Vendors

Here are the rankings of the top 10 Analytics and BI software vendors in 2015 and their market shares in 2015.

RankVendor2014 Analytics and BI Apps Revenues, $M2015 Analytics and BI Apps Revenues, $MYoY Growth2015 Analytics and BI Market Share, %Recent Developments
1SAP Subscribe Subscribe23%10%In May 2016, SAP reaffirmed its chief value proposition as an all-encompassing platform by putting its BI, predictive analytics and EPM products under the familiar BusinessObjects brand.
2SAS Institute Subscribe Subscribe4%9%Posted $3.2B in total revenues in 2015 by focusing on Cloud, IoT and mobility.
3IBM Subscribe Subscribe-4%8%Machine learning and cognitive computing, all running on Watson, form the basis of IBM’s BI strategy. IBM Is putting that into action by layering specific apps for healthcare, retail and other verticals on top of Watson.
4Oracle Subscribe Subscribe3%7%Oracle’s BI strategy revolves around Big Data Discovery, Big Data Preparation, Big Data Cloud, and Big Data SQL, all of which are tightly coupled with its database and hardware strategies in order to optimize the entire Oracle technology stack.
5Microsoft Subscribe Subscribe-5%5%Microsoft is banking on the Cortana Intelligence Suite, formerly known as the Cortana Analytics Suite, to help bolster its BI strategy by leveraging big data, machine learning, perception, analytics and intelligent bots. Based on Microsoft Azure, the suite is a precursor to predictive analytics that recommend content and Cloud services to users based on their preferences as well as their digital lifestyle.
6Qlik Subscribe Subscribe11%5%Projects up to 15% rise in sales in 2016, compared with 6% in 2015.
7Tableau Subscribe Subscribe68%5%Acquired database vendor HyPer for high performance computing in 2016.
8Teradata Corporation Subscribe Subscribe-5%4%Teradata sold Aprimo, its marketing automation apps division, to Marlin Equity Partners for $90 million in April 2016.
9MicroStrategy Subscribe Subscribe-4%4%Continues to tweak its operations by streamlining management layers as it migrates to a subscription model. Released 10.2 Secure Cloud, completed company-wide restructuring to improve product delivery and sales execution.
10Informatica Subscribe Subscribe14%1%New management team in place after going private in 2015.
Subtotal Subscribe Subscribe8%58%
Other Subscribe Subscribe0%42%
Total Subscribe Subscribe4%100%

Source: Apps Run The World, June 2016

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like Analytics and BI, ERP, CRM and PLM.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M
Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Analytics and BI Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Analytics and BI applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Analytics and BI software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive Analytics and BI win/loss analysis. Each quarter our research team identifies tens of thousands of these Analytics and BI customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Analytics and BI Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Don’t miss our Customer Database

VendorCustomer WinIndustryNo. of employeesRevenue, $MOld ProductNew ProductWins in
SAPAldo GroupRetail40001800Oracle MICROS OPERA Business IntelligenceSAP BusinessObjects Roambi3Q15
SAPNational Football League (NFL)Sports100012000Legacy SystemSAP BusinessObjects Lumira1Q15
SAPVELUXBuilding Materials100002432SAP BeX/WebSAP BusinessObjects Lumira1Q15
SAPLubrizolSpecialty chemicals90007000SAP BEx 3.5SAP BusinessObjects BI 4.12Q15
SAPDartmouth-HitchcockHospital & Health Care90003000Legacy SystemSAP BusinessObjects Analytics1Q15
SAS InstituteKonecranesMachinery119002126Legacy SystemSAS Analytics for IoT2Q16
SAS InstituteRoyal Bank of Scotland Group plcBanking9240012920Legacy SystemSAS 9.4 Visual Analytics2Q16
SAS InstituteGeneiaHospital & Health Care200100Legacy SystemSAS Episode Analytics2Q15
SAS InstituteCPS EnergyUtilities40002860Legacy SystemSAS Analytics for IoT2Q16
SAS InstituteNavistarTransportation1700011000Legacy SystemSAS Analytics for IoT2Q16
IBMC&D Foods ManufacturingConsumer Goods500400Legacy SystemIBM Cognos Planning Analytics3Q15
IBMConvergysProfessional services1300002951Legacy SystemIBM Cognos TM13Q15
IBMIMM – Ideas Made MeasureableMarketing and Advertising25050Legacy SystemIBM PureData Systems for Analytics, IBM Cognos BI4Q15
IBMSikaChemicals170005600Legacy SystemIBM Cognos BI2Q15
IBMElectroRouteOil & Energy3510Legacy SystemIBM Cognos Express1Q16
OracleCPI Card GroupPrinting1255374Legacy SystemOracle BI Cloud Service3Q16
OracleFidelity InvestmentsFinancial services4500015000Legacy SystemOracle Business Intelligence3Q15
OracleTeknoSA Inc.Retail40001500Legacy SystemOracle Business Intelligence Enterprise Edition1Q15
OracleAeroMexicoAirlines & Aviation137454000Legacy SystemOracle BI1Q15
OracleBooz Allen Hamilton Inc.Management Consulting226005410Legacy SystemOracle BI1Q15
MicrosoftMOD PizzaRestaurants220060Legacy SystemMicrosoft Power BI1Q16
MicrosoftMetro Bank (UK)Banking1100120Legacy SystemMicrosoft Power BI1Q16
MicrosoftDixons CarphoneRetail400009738Legacy SystemMicrosoft Power BI1Q16
MicrosoftJohnson ControlsConsumer Goods13900036320Legacy SystemMicrosoft Power BI1Q16
MicrosoftInternational Flavors & FragrancesChemicals67003000Legacy SystemMicrosoft Power BI1Q16
QlikUniversity of VirginiaEducation155141390Legacy SystemQlik Sense, QlikView4Q15
QlikMcLeod Russel India Ltd.Food & Beverages9000020000Legacy SystemQlikView4Q15
QlikElektaMedical Devices385010839Legacy SystemQlik Sense1Q16
QlikDanone SpainFood Production10000022400Legacy SystemQlik Sense, QlikView1Q16
QlikCHEPLogistics and Supply Chain144005500Legacy SystemQlikView1Q16
TableauDeutsche Lufthansa AGAirlines & Aviation12026232056Legacy SystemTableau Software2Q16
TableauObservatorio de Turismo de GalapagosGovernance505Legacy SystemTableau Software1Q16
TableauInova Translational Medicine InstituteHospital & Health Care160003000Legacy SystemTableau Software1Q16
TableauKreditech GroupFinancial Services20035Legacy SystemTableau Software1Q15
TableauFrederick Memorial HospitalHospital & Health Care27001000Legacy SystemTableau Software2Q15
Teradata CorporationSaudi Telecom Company (STC)Telecommunications1700013000Legacy SystemTeradata Aster, Teradata Hadoop2Q16
Teradata CorporationLCLBanking2400010000Legacy SystemTeradata Data Warehouse Appliance2Q15
Teradata CorporationAdvance Auto Parts, IncRetail740009690Legacy SystemEnterprise Data Warehouse2Q15
Teradata CorporationShutterfly, Inc.Internet20161080Legacy SystemTeradata QueryGrid, Teradata Appliance for Hadoop4Q15
Teradata CorporationYodelLogistics and Supply Chain1200500Legacy SystemTeradata Data Warehouse Appliances2Q15
MicroStrategyVirginia TechHigher Education13951000Legacy SystemMicroStrategy Analytics1Q16
MicroStrategyWeiler CorporationConsumer Goods500100Legacy SystemMicroStrategy Analytics4Q15
MicroStrategyAdmiral GroupInsurance8000904Legacy SystemMicroStrategy Analytics2Q15
MicroStrategyHilton WorldwideHospitality16400011300Legacy SystemMicroStrategy Analytics1Q15
MicroStrategyBanco Mare NostrumBanking43242000KPIsMicroStrategy Analytics1Q15
TIBCO Software Inc.CargillFood Production153000120400Legacy SystemTIBCO Spotfire1Q15
TIBCO Software Inc.BMO Financial GroupFinancial Services4600016718Legacy SystemTIBCO Spotfire1Q15
TIBCO Software Inc.Sabine Oil & GasOil & Energy223464Legacy SystemTIBCO Spotfire4Q15
FICOStanford UniversityHigher Education132465500Legacy SystemFICO Falcon Assurance Navigator2Q16
FICOShop DirectRetail38001800OBIEEFICO Decision Management Suite 2.04Q15

Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 100+ Analytics and BI software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top 10 Analytics and BI software vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2014-2015 product revenues.

Their 2015 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.


  1. […] In 2015, the Global Analytics and Business Intelligence applications market grew 4% to approach nearly $11.6B in license, maintenance and subscription revenues with SAP maintaining market leadership. SAP led the marketing with 10% market share and $1.2B in Analytics and Business Intelligence (BI) product revenues, riding on a 23% jump in license, maintenance, and subscription revenues. SAS Institute was No. 2 achieving 9% share; IBM was the third at 8%, and Oracle and Microsoft were fourth and fifth place with 7% and 5%, respectively. Source: Apps Run The World: Top 10 Analytics and BI Software Vendors and Market Forecast 2015-2020. […]