Top 10 Analytics and BI Software Vendors and Market Forecast 2015-2020

Worldwide Analytics and BI Applications Market to reach $13.7 billion by 2020, compared with $11.6 billion in 2015 at a compound annual growth rate of 3.3%.


In 2015, the top 10 Analytics and BI software vendors accounted for nearly 58% of the global Analytics and BI applications market which grew 4% to approach nearly $11.6 billion in license, maintenance and subscription revenues.

Last year SAP led the pack with 10% market share and $1.2 billion in Analytics and BI product revenues, riding on a 23% jump in license, maintenance and subscription revenues. SAS Institute was No. 2 achieving 9% share, IBM was the third at 8% and Oracle and Microsoft were fourth and fifth place with 7% and 5%, respectively.

Top 10 Analytics and Business Intelligence Software Vendors & 2015 Analytics and Business Intelligence Applications Market Shares
Top 10 Analytics and BI Software Vendors & 2015 Analytics and BI Applications Market Shares

Through our forecast period, the Analytics and BI applications market is expected to reach $13.7 billion by 2020, compared with $11.6 billion in 2015 at a compound annual growth rate of 3.3%.

Exhibit 2: Worldwide Analytics and BI Applications Market 2015-2020 Forecast, $M
Year 2015 2020 2015-2020 CAGR, %
Total 11615 13666 3.3%

Source: Apps Run The World, June 2016

Analytics and BI Market Definitions And Forecast Assumptions

Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management.

Big Data come to life with the advent of Cloud-based analytics and business intelligence, ushering in attractive and intuitive decision support tools, dashboards and in-memory applications that make data visualization a central tenet of enterprise workflow.

Top 10 Analytics and BI Software Vendors

Here are the rankings of the top 10 Analytics and BI software vendors in 2015 and their market shares in 2015.

Rank Vendor 2014 Analytics and BI Apps Revenues, $M 2015 Analytics and BI Apps Revenues, $M YoY Growth 2015 Analytics and BI Market Share, % Recent Developments
1 SAP Subscribe Subscribe 23% 10% In May 2016, SAP reaffirmed its chief value proposition as an all-encompassing platform by putting its BI, predictive analytics and EPM products under the familiar BusinessObjects brand.
2 SAS Institute Subscribe Subscribe 4% 9% Posted $3.2B in total revenues in 2015 by focusing on Cloud, IoT and mobility.
3 IBM Subscribe Subscribe -4% 8% Machine learning and cognitive computing, all running on Watson, form the basis of IBM’s BI strategy. IBM Is putting that into action by layering specific apps for healthcare, retail and other verticals on top of Watson.
4 Oracle Subscribe Subscribe 3% 7% Oracle’s BI strategy revolves around Big Data Discovery, Big Data Preparation, Big Data Cloud, and Big Data SQL, all of which are tightly coupled with its database and hardware strategies in order to optimize the entire Oracle technology stack.
5 Microsoft Subscribe Subscribe -5% 5% Microsoft is banking on the Cortana Intelligence Suite, formerly known as the Cortana Analytics Suite, to help bolster its BI strategy by leveraging big data, machine learning, perception, analytics and intelligent bots. Based on Microsoft Azure, the suite is a precursor to predictive analytics that recommend content and Cloud services to users based on their preferences as well as their digital lifestyle.
6 Qlik Subscribe Subscribe 11% 5% Projects up to 15% rise in sales in 2016, compared with 6% in 2015.
7 Tableau Subscribe Subscribe 68% 5% Acquired database vendor HyPer for high performance computing in 2016.
8 Teradata Corporation Subscribe Subscribe -5% 4% Teradata sold Aprimo, its marketing automation apps division, to Marlin Equity Partners for $90 million in April 2016.
9 MicroStrategy Subscribe Subscribe -4% 4% Continues to tweak its operations by streamlining management layers as it migrates to a subscription model. Released 10.2 Secure Cloud, completed company-wide restructuring to improve product delivery and sales execution.
10 Informatica Subscribe Subscribe 14% 1% New management team in place after going private in 2015.
Subtotal Subscribe Subscribe 8% 58%
Other Subscribe Subscribe 0% 42%
Total Subscribe Subscribe 4% 100%

Source: Apps Run The World, June 2016

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like Analytics and BI, ERP, CRM and PLM.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M
Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Analytics and BI Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Analytics and BI applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Analytics and BI software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive Analytics and BI win/loss analysis. Each quarter our research team identifies tens of thousands of these Analytics and BI customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Analytics and BI Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Don’t miss our Customer Database

Vendor Customer Win Industry No. of employees Revenue, $M Old Product New Product Wins in
SAP Aldo Group Retail 4000 1800 Oracle MICROS OPERA Business Intelligence SAP BusinessObjects Roambi 3Q15
SAP National Football League (NFL) Sports 1000 12000 Legacy System SAP BusinessObjects Lumira 1Q15
SAP VELUX Building Materials 10000 2432 SAP BeX/Web SAP BusinessObjects Lumira 1Q15
SAP Lubrizol Specialty chemicals 9000 7000 SAP BEx 3.5 SAP BusinessObjects BI 4.1 2Q15
SAP Dartmouth-Hitchcock Hospital & Health Care 9000 3000 Legacy System SAP BusinessObjects Analytics 1Q15
SAS Institute Konecranes Machinery 11900 2126 Legacy System SAS Analytics for IoT 2Q16
SAS Institute Royal Bank of Scotland Group plc Banking 92400 12920 Legacy System SAS 9.4 Visual Analytics 2Q16
SAS Institute Geneia Hospital & Health Care 200 100 Legacy System SAS Episode Analytics 2Q15
SAS Institute CPS Energy Utilities 4000 2860 Legacy System SAS Analytics for IoT 2Q16
SAS Institute Navistar Transportation 17000 11000 Legacy System SAS Analytics for IoT 2Q16
IBM C&D Foods Manufacturing Consumer Goods 500 400 Legacy System IBM Cognos Planning Analytics 3Q15
IBM Convergys Professional services 130000 2951 Legacy System IBM Cognos TM1 3Q15
IBM IMM – Ideas Made Measureable Marketing and Advertising 250 50 Legacy System IBM PureData Systems for Analytics, IBM Cognos BI 4Q15
IBM Sika Chemicals 17000 5600 Legacy System IBM Cognos BI 2Q15
IBM ElectroRoute Oil & Energy 35 10 Legacy System IBM Cognos Express 1Q16
Oracle CPI Card Group Printing 1255 374 Legacy System Oracle BI Cloud Service 3Q16
Oracle Fidelity Investments Financial services 45000 15000 Legacy System Oracle Business Intelligence 3Q15
Oracle TeknoSA Inc. Retail 4000 1500 Legacy System Oracle Business Intelligence Enterprise Edition 1Q15
Oracle AeroMexico Airlines & Aviation 13745 4000 Legacy System Oracle BI 1Q15
Oracle Booz Allen Hamilton Inc. Management Consulting 22600 5410 Legacy System Oracle BI 1Q15
Microsoft MOD Pizza Restaurants 2200 60 Legacy System Microsoft Power BI 1Q16
Microsoft Metro Bank (UK) Banking 1100 120 Legacy System Microsoft Power BI 1Q16
Microsoft Dixons Carphone Retail 40000 9738 Legacy System Microsoft Power BI 1Q16
Microsoft Johnson Controls Consumer Goods 139000 36320 Legacy System Microsoft Power BI 1Q16
Microsoft International Flavors & Fragrances Chemicals 6700 3000 Legacy System Microsoft Power BI 1Q16
Qlik University of Virginia Education 15514 1390 Legacy System Qlik Sense, QlikView 4Q15
Qlik McLeod Russel India Ltd. Food & Beverages 90000 20000 Legacy System QlikView 4Q15
Qlik Elekta Medical Devices 3850 10839 Legacy System Qlik Sense 1Q16
Qlik Danone Spain Food Production 100000 22400 Legacy System Qlik Sense, QlikView 1Q16
Qlik CHEP Logistics and Supply Chain 14400 5500 Legacy System QlikView 1Q16
Tableau Deutsche Lufthansa AG Airlines & Aviation 120262 32056 Legacy System Tableau Software 2Q16
Tableau Observatorio de Turismo de Galapagos Governance 50 5 Legacy System Tableau Software 1Q16
Tableau Inova Translational Medicine Institute Hospital & Health Care 16000 3000 Legacy System Tableau Software 1Q16
Tableau Kreditech Group Financial Services 200 35 Legacy System Tableau Software 1Q15
Tableau Frederick Memorial Hospital Hospital & Health Care 2700 1000 Legacy System Tableau Software 2Q15
Teradata Corporation Saudi Telecom Company (STC) Telecommunications 17000 13000 Legacy System Teradata Aster, Teradata Hadoop 2Q16
Teradata Corporation LCL Banking 24000 10000 Legacy System Teradata Data Warehouse Appliance 2Q15
Teradata Corporation Advance Auto Parts, Inc Retail 74000 9690 Legacy System Enterprise Data Warehouse 2Q15
Teradata Corporation Shutterfly, Inc. Internet 2016 1080 Legacy System Teradata QueryGrid, Teradata Appliance for Hadoop 4Q15
Teradata Corporation Yodel Logistics and Supply Chain 1200 500 Legacy System Teradata Data Warehouse Appliances 2Q15
MicroStrategy Virginia Tech Higher Education 1395 1000 Legacy System MicroStrategy Analytics 1Q16
MicroStrategy Weiler Corporation Consumer Goods 500 100 Legacy System MicroStrategy Analytics 4Q15
MicroStrategy Admiral Group Insurance 8000 904 Legacy System MicroStrategy Analytics 2Q15
MicroStrategy Hilton Worldwide Hospitality 164000 11300 Legacy System MicroStrategy Analytics 1Q15
MicroStrategy Banco Mare Nostrum Banking 4324 2000 KPIs MicroStrategy Analytics 1Q15
TIBCO Software Inc. Cargill Food Production 153000 120400 Legacy System TIBCO Spotfire 1Q15
TIBCO Software Inc. BMO Financial Group Financial Services 46000 16718 Legacy System TIBCO Spotfire 1Q15
TIBCO Software Inc. Sabine Oil & Gas Oil & Energy 223 464 Legacy System TIBCO Spotfire 4Q15
FICO Stanford University Higher Education 13246 5500 Legacy System FICO Falcon Assurance Navigator 2Q16
FICO Shop Direct Retail 3800 1800 OBIEE FICO Decision Management Suite 2.0 4Q15

Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 100+ Analytics and BI software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top 10 Analytics and BI software vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2014-2015 product revenues.

Their 2015 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.