Top 10 Content Management Software Vendors and Market Forecast 2015-2020

Worldwide Content Management Applications Market to reach $14.4 billion by 2020, compared with $14.7 billion in 2015 at a compound annual growth rate of -0.4%


In 2015, the top 10 Content Management software vendors accounted for nearly 53% of the global Content Management applications market which grew 3% to approach nearly $14.7 billion in license, maintenance and subscription revenues.

Last year Microsoft led the pack with 47% market share and $6.9 billion in Content Management product revenues, even though its Content Management revenues dropped 5%. Adobe Systems was No. 2 achieving 23% share, Open Text Corporation was the third at 8% and Lexmark and IBM were fourth and fifth place with 3% and 3%, respectively.

Top 10 Content Management Software Vendors & 2015 Content Management Applications Market Shares
Top 10 Content Management Software Vendors & 2015 Content Management Applications Market Shares

Through our forecast period, the Content Management applications market is expected to reach $14.4 billion by 2020, compared with $14.7 billion in 2015 at a compound annual growth rate of -0.4%.

Exhibit 2: Worldwide Content Management Applications Market 2015-2020 Forecast, $M
Year201520202015-2020 CAGR, %

Source: Apps Run The World, June 2016

Content Management Market Definitions And Forecast Assumptions

Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.

Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.

Top 10 Content Management Software Vendors

Here are the rankings of the top 10 Content Management software vendors in 2015 and their market shares in 2015.

RankVendor2014 Content Management Apps Revenues, $M2015 Content Management Apps Revenues, $MYoY Growth2015 Content Management Market Share, %Recent Developments
1Microsoft Subscribe Subscribe-5%47%The June 2016 purchase of LinkedIn is expected to shore up Office 365 as the de facto content management Cloud service for LI’s 433 million members.
2Adobe Systems Subscribe Subscribe16%23%In July 2016, Adobe proposed the Cloud Signature Consortium for building a new open standard for cloud-based digital signatures across mobile and web – so anyone can digitally sign documents from anywhere.
3Open Text Corporation Subscribe Subscribe7%8%Acquired Daegis for information archiving, information governance tools in 2015.
4Lexmark Subscribe Subscribe4%3%Acquired Kofax to expand in document management in 2015.
5IBM Subscribe Subscribe-4%3%IBM acquired Cloud based video content management service provider Clearleap in 2015, augmenting its content management and search apps that it picked up from FileNet and Vivisimo earlier.
6Hyland Subscribe Subscribe17%2%Plans to add hundreds of employees in 2016 to its current workforce of more than 2,100. Launched its enterprise file sync and share product, ShareBase in March 2016. Released OnBase 16, the newest version of their enterprise information platform, in May 2016
7Oracle Subscribe Subscribe3%2%WebCenter is becoming Oracle SItes Cloud Services as part of the vendor’s growing portfolio of PaaS and SaaS offerings.
8EMC Subscribe Subscribe-6%2%Pending acquisition by Dell could reshape its apps strategy.
9Google Subscribe Subscribe20%1%In July 2016, Google acquired Anvato, the developer of a video software platform for automating the encoding, editing, publishing and secure distribution of video content across a variety of platforms.
10SDL Subscribe Subscribe-5%1%In 2016, SDL made a pivotal decision to focus on its core best-of-breed offerings; namely, language services and technology, web content management and technical content management
Subtotal Subscribe Subscribe2%92%
Other Subscribe Subscribe-2%8%
Total Subscribe Subscribe2%100%

Source: Apps Run The World, June 2016

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M
Exhibit 4 Worldwide Enterprise Applications Market Forecast 2015-2020, By Functional Market, $M

Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Content Management applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.


VendorCustomer WinIndustryNo. of employeesRevenue, $MOld ProductNew ProductWins in
Adobe SystemsKfW BankengruppeBanking600080000Legacy SystemAdobe Experience Manager3Q15
Adobe SystemsUniversity of Georgia College of Agricultural and Environmental SciencesEducation30001000Legacy SystemAdobe Experience Manager2Q16
Adobe SystemsTime Warner Inc.Entertainment2480028300Legacy SystemAdobe Experience Manager2Q15
Adobe SystemsMetraTransportation1000500Legacy SystemAdobe Experience Manager1Q15
Adobe SystemsChange HealthcareInformation Technology and Services40002000Legacy SystemAdobe Experience Manager2Q15
Adobe SystemsRoche DiagnosticsBiotechnology9170048420Legacy SystemAdobe Experience Manager3Q15
EMCHeathrow AirportAirlines7650030000Documentum WebTopDocumentum D21Q16
EMCGladermaPharmaceuticals50002000Legacy SystemDocumentum D21Q16
EMCBNL Banco Nazionale del LavoraFinancial Services200005000Legacy SystemDocumentum D21Q16
EMCGenerali HellasFinancial Services8000070000Legacy SystemDocumentum D24Q15
EMCEaton VanceInvestment Management14731350Legacy SystemDocumentum D24Q15
GoogleSmoky Trout Farm LimitedFishery105Legacy SystemGoogle Apps for Work3Q16
GoogleMagazine LuizaRetail170002250Legacy SystemGoogle Apps for Work4Q15
GoogleGrupo Alfa (Colombia)Chemicals6800018000Legacy SystemGoogle Apps for Work4Q15
GoogleGrow MarketingMarketing and Advertising608Legacy SystemGoogle Apps for Work3Q15
GoogleAllSaintsApparel & Fashion3200330Legacy SystemGoogle Apps for Work2Q16
HylandUniversity Hospital Southampton NHS Foundation Trust (UHS)Hospital & Health Care90003876Legacy SystemOnBase Cloud4Q15
HylandStateTrust GroupFinancial Services20050Legacy SystemOnBase by Hyland4Q15
HylandRoyal & Sun Alliance CanadaInsurance40001000Legacy SystemOnBase by Hyland4Q15
HylandFarmer’s Mutual Group (FMG)Insurance517129Legacy SystemOnBase by Hyland2Q15
HylandWrightington, Wigan and Leigh NHS Foundation TrustHospital & Health Care46581200Legacy SystemOnBase by Hyland1Q15
IBMAll England Lawn Tennis ClubSports20030Legacy SystemIBM Web Content Manager4Q15
IBMTinker Federal Credit UnionFinancial Services6501000Legacy SystemIBM Web Content Manager, WebSphere Portal1Q16
IBMMeander Medical CenterHospital & Health Care2237350Legacy SystemIBM Digital Experience Software, IBM Connections, WebSphere Portal Server, IBM Web Content Manager, IBM Forms Experience Builder3Q15
IBMSaxion University of Applied SciencesEducation Management2200800Legacy SystemIBM Digital Experience Manager, IBM Forms Experience Builder, IBM Web Content Manager, WebSphere Portal2Q15
IBMWaterfront TorontoReal Estate6520Legacy SystemIBM Connections, IBM Web Content Manager, WebSphere Portal1Q15
LexmarkCentra HealthHospital & Health Care60002500Legacy SystemPerceptive Content4Q15
LexmarkCollege of DuPageHigher Education2000500Legacy SystemLexmark Intelligent capture4Q15
LexmarkVidant HealthHealthcare120001581Legacy SystemPerceptive Content, Lexmark Healthcare document management3Q15
LexmarkAsante HealthHospital & Health Care4900739Legacy SystemPerceptive Content2Q15
MicrosoftColesRetail10000031000Legacy SystemMicrosoft Office 365, Yammer, Microsoft SharePoint Online2Q15
MicrosoftExproOil & Energy45001400Legacy SharePoint environmentsMicrosoft SharePoint 2013, Microsoft Office 3654Q15
MicrosoftPulteGroupConstruction45426280Legacy SystemSharePoint Online, Microsoft Office 365 Video1Q16
MicrosoftFacebookInternet1359819770Legacy SystemMicrosoft Office 3653Q16
MicrosoftVirtusaComputer Software9800600Microsoft SharePoint 2010Microsoft Office 365, Microsoft SharePoint Online1Q15
Open Text CorporationNew Zealand Transport AgencyGovernment Administration14502800Legacy SystemOpenText Enterprise Content Management-as-a-Service (ECMaaS) in the Cloud3Q16
Open Text CorporationDistell Group LimitedBeverages55001228Legacy SystemOpenText Content Suite Platform2Q15
Open Text CorporationBritish Standards Institution (BSI)Standards Development3500331Legacy SystemOpenText Content Suite Platform2Q16
Open Text CorporationFMC TechnologiesOil and gas equipment and services155005330Legacy SystemOpenText Content Intelligence2Q16
Open Text CorporationBNSF RailwayTransportation4400021400Legacy SystemOpenText Content Suite Platform, OpenText Records Management, OpenText WebReports2Q16
OracleHelsana GroupInsurance32146070Legacy SystemOracle WebCenter Sites3Q15
OracleEaton Corporation plcIndustrial Manufacturing9600020900Legacy SystemOracle WebCenter Sites1Q16
OracleDepartment of Conservation, New ZealandPublic Sector2000800Legacy SystemOracle WebCenter Sites4Q15
OracleTian An Life Insurance Co., Ltd.Financial Services1000500Legacy SystemOracle WebCenter Sites4Q15
OracleStandard ForwardingTransportation20050Legacy SystemOracle WebCenter Sites1Q15
SDLWaters CorporationResearch65002040Legacy SystemSDL Knowledge Center1Q15
SDLADAMAFarming45003076Legacy SystemSDL Web solution3Q15
SDLClarionElectrical Manufacturing100371918Legacy SystemSDL’s Web and Language Solutions1Q16
SDLAkamaiInternet61002200Legacy SystemSDL Web and SDL WorldServer2Q16
SDLCupid MediaInternet5010Legacy SystemSDL Machine Translation3Q16

Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 40+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors(Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2014-2015 product revenues. Their 2015 results are being broken down, sorted and ranked across 16 functional areas(from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.